Jim is a certified Master Practitioner of Neuro-Linguistic Programming (NLP) and a certified Master Hypnotist. Using advanced hypnotic language patterns and brain based behavioral science, Jim has merged both areas of expertise into a new and highly effective persuasion and performance technology called NeuroPersuasion®. His persuasion techniques can help you shorten your selling cycles and significantly improve your closing ratio – fast. And, he applies this same psychology to helping you
perform at significantly higher levels. Jim has trained all the way from “Wall Street to Main Street USA,” and he works with both Fortune 500 selling professionals and “mom and pop” selling organizations.
Jim founded his company Mind Authority in 2001, and he’s privately coached and mentored some of the highest performing people in business, politics and global affairs. And, has shared the speaking roster with the biggest names in the industry, Tony Robbins, Dr. Phil, George Foreman, Robert Kiyosaki, Donald Trump and 100s of other national experts.
Jim is the creator of the cutting edge Zero Effort training system including the “Zero Effort Selling” and “Zero Effort Performance” training programs and the founder of the Sales Psychology Academy.