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About Jim Fortin

If you’re wanting to take your sales, performance and business to the next level then let Jim Fortin help you! Jim is a leader in subconscious selling and performance and he is on a passionate mission to help selling professionals and entrepreneurs take both their sales and personal performance to unexpected levels. For almost 20 years Jim has helped countless 1000s of people training them in the areas of unconscious sales influence, human effectiveness and NeuroPersuasion®.

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Jim is a certified Master Practitioner of Neuro-Linguistic Programming (NLP) and a certified Master Hypnotist. Using advanced hypnotic language patterns and brain based behavioral science, Jim has merged both areas of expertise into a new and highly effective persuasion and performance technology called NeuroPersuasion®. His persuasion techniques can help you shorten your selling cycles and significantly improve your closing ratio – fast. And, he applies this same psychology to helping you
perform at significantly higher levels. 
Jim has trained all the way from “Wall Street to Main Street USA,” and he works with both Fortune 500 selling professionals and “mom and pop” selling organizations.

Jim founded his company Mind Authority in 2001, and he’s privately coached and mentored some of the highest performing people in business, politics and global affairs. And, has shared the speaking roster with the biggest names in the industry, Tony Robbins, Dr. Phil, George Foreman, Robert Kiyosaki and 100s of other national experts.

Jim is the creator of the cutting edge Zero Effort training system including the “Zero Effort Selling” and “Zero Effort Performance” training programs and the founder of the Sales Psychology Academy.

The way that I am now is someone I am so proud of

As cliché as it sounds, working with Jim was life-changing, which is actually an understatement. Not only did it change my business, it changed my life, it saved my marriage and changed my relationship with my family. The way that I am now is someone I am so proud of.

Marley Baird, founder of Marley Baird Media

“I’ve spent six-figures on coaches. Jim is one of the best coaches on the planet and the absolute best coach I have ever had.”
Drew Canole, Founder, Owner: Organifi & Fitlifetv
“Working with Jim has transformed my life and my business in a very short time. His coaching has added millions to my business.”
James Wedmore, Online Entrepreneur,
“I’ve been in business forty years, and as a CEO I have hired hundreds of speakers and trainers. Jim’s programs are the single best investment we have ever made.”
Virginia Cook, CEO, Virginia Cook Realtors, Dallas, TX

“Jim Fortin is hands down the best sales trainer I have come across. I have spent years looking for someone like him."
Chris Arnold, CEO, Chris Arnold Premier Realty, Dallas, TX


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Jim is an international subconscious self-transformation and high performance expert with over two decades of expertise in brain based transformation and high performance. Using a brain based approach coupled with transformational psychology and ancient wisdom Jim has created programs that create long-term core-level life transformation in his students.