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The Jim Fortin Podcast

EPISODE 383: “Throwback to Episode 66: Q & A – When You Have EXTREMELY Large Goals Should You Start By Focusing On Smaller Goals?”

April 17, 2025

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Goals, for most of your life you’ve heard people talking about goals and why you should set them.
In this Q&A episode I talk about goals from a few different perspectives and I talk about why I don’t personally set them. Yes, you read that right, I don’t set goals.

In this episode I talk about:

  • [6:56] Working by a “12 week year”
  • [10:38] Why it’s important to break down goals into quarters
  • [11:32] Why tracking is so important if you set goals
  • [12:15] How “processing styles” can sabotage your goals
  • [14:29] The role of habits in your goal achievement
  • [15:23] How subconscious identity plays into your goals
  • [26:40] Why goal setting can be detrimental, research proven
  • [29:33] And, finally, why I personally do not set goals

I really enjoyed creating this episode. This is such an overrated topic, in my opinion, and it’s one that that has been drilled into our heads since we were kids. So, I go a few different directions in this episode. If you want to set goals I talk about breaking them down. If you don’t want to set goals or you want a more healthy approach I talk about some Harvard research and my personal approach. I had fun with this episode, I hope you enjoy it.

Listen, apply, and enjoy! 

Transformational Takeaway

Break goals into 12 weeks and trackable results. Know your brain based processing style so you can apply it to your goals. And, finally, counter intuitive I know, but don’t set goals when you work from BEing the goal first in your mind.

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Full Episode Transcript

You’re listening to the Transform Your Life from the Inside Out podcast. This is a throwback episode, episode number 66, which was titled, “When you have extremely large goals, should you start by focusing on smaller goals?” What I talk about in this episode is the fact that, you know what, and this surprises a lot of people, I don’t set goals. And I haven’t set goals. And even research demonstrates that 92 % of people who set goals fail with their goals in the first 30 days.
So what I talk about in this episode, there’s something beyond setting goals. Of course, you want to learn how to work with your brain. But what I set beyond my goals, because when I set this, the goals happen automatically. What I set metaphorically speaking is my identity, because whatever my identity is, is automatically what I’m going to create, goals are not. This is why I’ve said before, goals are bullshit. So set the identity and whatever you want, whatever that identity is set to, will happen automatically. Enjoy the episode.
Hi, I’m Jim Fortin, and you’re about to start transforming your life from the inside out with this podcast. I’m widely considered the leader in subconscious transformation and I’ve coached super achievers all around the world for over 25 years. Here you’re going to find no raw motivation and no hype because this podcast is a combination of brain science, transformational psychology, and ancient wisdom all rolled into one to take your life to levels you’ve never thought possible. If you’re wanting a lot more in life to feel better, to heal, to have peace of mind, to feel powerful and alive, and to bring more abundance and prosperity into your life, then this podcast is for you because you’re going to start learning how to master your mind and evolve your consciousness. And when you do that, anything you want then becomes possible for you. I’m glad you’re here.
Okay, so this episode is about goal setting. There are a lot of different places I want to go and you know most episodes are really easy for me to do and the last one if I was allowed a like one get out of jail free card for an episode it would have been the last episode. That was a hard episode for me and the reason why is I wasn’t aligned entirely with episode. I’m really going to enjoy this episode and I’m going to give you tangible and practical thoughts and guidance on goal setting and then I’m going to go a different direction with it.
Also, that being said, I am on vacation right now. I’m at my house in Sedona. I have a lot of guests and some toddlers running around and some dogs and all that kind of good stuff. I have installed the software that’s supposed to actually hopefully filter out all the background noise. So hopefully it’ll be a nice clean episode. If not, you might hear a kid screaming here and there, a toddler, that is, and dogs barking here and there as well. Anyway, let’s get to it.
Okay, so let’s get to it. And first things first, the question was, when you have extremely large goals, now the person had the word “extremely” all in caps, And then the person said, “Should you start by focusing on smaller goals?” Well, I don’t know what the person means by extremely large because I could answer this in any multitude of ways. I mean, for example, extremely large means creating a brand new, you know, electric car better than Tesla. Well, okay, that’s an extremely large goal. Making $100 ,000 a year is like not at all to me, extremely large. So the reason I tell you that is I don’t know what the person means by extremely large.
So I want to go a few places in this episode, some of it very practical, some of it very process, and then we want to talk about the subconscious mind and habits and identity. And then I want to talk about some Harvard research on goal setting. And I want to talk to you about my goal setting. And I want to share with you why are you ready? Because a lot of you might be going, “Wow, I didn’t expect that.” But I want to share with you why I do not set goals for myself. Yeah, you heard that right. I don’t set goals. And I’ll tell you why as we get a little further along in this episode.
Okay, so let’s go practical first. And when I say practical, for me, not setting goals is practical and I do extremely well in life, but again, we’ll get to that in just a moment. So when I say practical, let’s take the conventional approach and I want to look at that first. Number one is that when people have big problems, most times people look for big solutions. And what I want to share with you when it comes to goal setting, which is as along the lines of This question is, I have an extremely large goal and the person is wisely asking, “Should I go after the extremely large goal or should I focus on smaller goals?”
Well, as I said, most people, when they have big problems, they look for big solutions and big solutions rarely come. What I focus on is smaller steps and consistency. Big goals, and you know, doing this podcast, even Even though I say big goals, I’m going to get there in a moment. There’s no 100 % for anything in life. You know, I look at all the gurus and they will say, “Well, this is what you have to do.” But you know what? That might not work for everyone. It might work for 90%, but it won’t work for 100%. I mean, I can’t tell you the amount of times I’ve done something with internet marketing and people are like, “Well, that’s not going to work and it does extremely well.” So I don’t think there’s any end all be all for everyone in the world.
So I’m going to give you just 25 years of experience, my experience, even my experience with the shaman, my experience with NLP, my experience coaching high performers and Olympic athletes and movie stars and etc. You take what works for you. But what I do know is when and the high achievers that I’ve worked with is that no one went from being just, you know, Joe Schmo or Jane Doe to being an Olympic athlete. I mean, it’s a lot in many years of consistent action and application and practice.
So I do wanna share with that first is my thought and somebody can say something differently and there’s a whole different approach to it. I’m not gonna go with it in this podcast, but for the most part, most people, the way that I see most people achieve is if they have extremely large goals, they’ve broken them down into much smaller components. Even when I teach actually creating habits out of things, I have an entire habit program for people that are in my membership or in coaching with me. I tell people to start with what I call micro habits.
And that would be, for example, if you’re going to go to the gym and you want to get in the habit of going to the gym, don’t start with the thought process of, “Oh, I’m going to work out five days this week and I’m going to crush it,” etc. What I look at is what micro habits have to happen for the macro habit, meaning going to the gym, that actually happened, and start with the micro habits, meaning your diet or your gym bag in the car or whatever it might be. So I’m a big proponent of breaking things down and working through process.
So speaking of process, let’s look here first. There’s a book. I don’t know who wrote it. I used to recommend it to my students. I think it’s called the 12 -week year Here’s the thing. Here’s one of the oh my gosh And by the way, we have been so ingrained in this culture and I have to I don’t operate that way anymore as you’ll discover We’ve we’ve been so ingrained in this culture people beating in your head your parents your coaches your teachers You have to set goals and the motivational speakers screaming at the top of their lungs, set your goals, set blah, blah, blah, mumbo jumbo goals, goals, goals.
You know, there is even a, it’s, it’s cultural fallacy. I think anyone in the motivation or personal, personal development has probably heard the story back from the 80s and I don’t know if Zig Ziglar or somebody who, who’s, you know, who told the story, but it’s out there and it’s well known. And the story is, well, in 1957, they did a study at Yale University and they asked all the students who set, you know, how many of you set goals? Well, 3 % said they set their goals. They tracked them for 20 years and 20 years later, they found that the 3 % who set their goals made more than the other 97 % combined.
Well, you know what? That’s a feel good story. And I’m like, wow, geez, the power of goal setting. And I heard this story probably 25 years ago and I’m like, oh my gosh, wow, yeah, yeah, yeah, goal setting. Well, the story isn’t true. There never was any 1957 study at Yale University as best I could find. And I’ve asked many people that I’ve known for years in the industry and none of us can find any validity and any, any, you know, documentation of that actual study happening years ago.
But as I alluded to just a couple of minutes ago is We work best when we work by process and I tell my students that I work with is to break your year There’s a book called the 12 -week year. You can get on Amazon. There’s no link below in the notes Just go get the book if you want. Well, what most of us do is, you know, and we’re taught like in sales Okay, what are your yearly goals this year? Blah blah blah Well, the brain and work that way.
And then what people do is they’re like, okay, my goal is one million in sales in 2019 or 2020 or whatever year you’re listening to this. And then what happens is we get to September going, whoa, well, actually, let me back up. In January and February and March, we think, whoa, okay, I don’t have to tackle my goal yet because you know what, I’ve got all year, and I can coast and I can take it easy and I can play golf and I can do this and I don’t have to prospect. And then the summer rolls around and then the fall rolls around in September. And we’re like, whoa, I’m 60 % behind my goal. I need to actually put on what a phrase I use, put on my batteries and start the afterburners.
But by that point, we’re already 70 % through the year and people never achieve their goals. Now, and the reason why is for most of us, we don’t do things until we have to do it. Now, I may get this wrong. If you want to research it, it’s great. I don’t need an email from anybody on it to my support team. But I believe it’s called Parkinson’s Law. And Parkinson’s Law, the simple version is this, and the way that I interpret it, is that we wait until the last minute to get something done. Meaning, if you’ve got a report due on Monday morning at 9 a .m., guess what? You’re up doing it Sunday night.
Why? Because it’s due Monday morning and the same thing with goals. So what many of us do is we set our goals and then we have them off in the distance and they’re further that we have them off in the distance, the less likely we are to achieve them because our brain doesn’t work that way. So what we do here at my company and my project manager does it for me, and I teach this to high -performing people that I work with, is if you’re gonna set goals, break them down into quarters.
Don’t think about the entire year because your mind can’t wrap around the entire year. And by the way, so much of what you’ve been taught is not true, it’s cultural fallacy. I think it’s amazing that we have a vision and we know where we’re going, and we know the direction that we’re going. But many times, If I were to ask people, “What is your five -year goal, your 10 -year goal, your three -year goal, your one -year goal?” This is what I hear. Are you ready? Here’s what I hear. Crickets. Yeah, here’s silence. Why? Because we don’t know, and mainly because it’s not the way that the brain works.
So let’s go here first. Practical is, depending on what you want to create, I would say like in my transformational coaching programs, which are a quarter long. We break it down into a quarter. We take the quarter, we break it down into months. We take the months, we break in the weeks, and we break the weeks into days, and then we track. I mean, this is one of the most amazing ways, if you want somebody to put a mirror right in front of your face about your behavior, is to break it down into a quarter and then track it.
And I mean, when I say quickly, you will know within a week how effective or ineffective you are when it comes to process and creating what you want by simply breaking your goals down into quarters, months, weeks, and days, and then tracking that. And I’m going to share with you, for many of you, it’s eye -opening.
Okay, that’s one approach to the question. To answer the question, just succinctly, when you have extremely large goals, yes, you should focus on the smaller aspects to get you to the larger aspect.
Next, what I look at is processing styles, and this is neurolinguistics, but it’s called a metaprogram, and we’re either general thinkers or specific thinkers. We can be a variation, but for example, I’m a general thinker, and meaning I think in big pictures, and then I do what’s called chunking down, like bite -size information, I think from big picture to little picture. But if you’ve got, for example, an engineer, they are definitely not a general thinker. They are a specific thinker. Step number one, and number two, and number three, and number four, and subsection A, B, C, D, and E, and number five, and subsection E, F, G, and H.
Here’s what I see a lot of times in goal achievement, is that general thinkers like me many times have a hard time reaching their goals because they can build all their castles in the air and they can see the mansions and the jets and the airplanes and the social media, you know, onslaught of followers and all this stuff. But they’re thinking very general and they don’t have any specificity to get there. Or the reverse is the person that has all these big goals and they have 84 million steps to the goals and they’re working step number one and number two and number three and the proverbial they’ve got the tree in front of them and they can’t see the forest and they never get to their goals.
So the person that asked this question, I don’t know if you are a predominantly general thinker or a specific thinker, but that definitely matters. I remember many years ago, a friend of mine, man, in his mind, he was, well, let me say this, in his left a brain thinking mind, he was like the number one motivational speaker in the world and the jets and the cars and the homes and the planes and the list, etc, etc, etc. I mean, he was building all of his castles in the air. The problem was this, is that he was such a general thinker that he could never build in any specificity, meaning steps to get to his goals. Therefore, he never achieved the goals.
Now I tell you this, even though it’s not 100 % relevant to the question this week, because when I talk about general versus specific thinkers, you listening right now, I know that you’re like, “Oh my gosh, yeah, that’s me. I have all the castles in the air and all that, but I have no steps to get there.” Or, “Oh my gosh, I got to work 74 ,000 steps and I never get to the end result because I’m too tripped up in all of my steps.”
Okay. So when it comes to goal setting, we’re looking at processing style. Now, the friend that I was just talking about that had the mansions and all this kind of stuff. Oh, geez. You know, I’ve said it so many times in this podcast and in many episodes that you don’t get what you want in life. You get your habits, your reptilian brain -based habits, and you always, and I mean always, will get your identity and conform to your identity because whatever your identity is is your self -image and you cannot operate out of your context of your self -image.
To give you an example here, and this is a crude and I don’t mean crude in an offensive way, but just a crude example, let’s say that you are a nudist and you like being nude all the time. Well, that would be in your self -image. And if I said, “Hey, let’s go,” which it’s not in my self -image, but if I said, “Hey, let’s go streaking,” you’re like, “Right on. Yeah, let’s get naked and go streaking.” Well, it’s in your self -image. But if it’s not in your self -image, and I say, “Hey, let’s go streaking,” you’re like, “Are you crazy? We’re going to get thrown in jail for that. There’s no way I’m going to go streaking.”
So what I’m sharing with you there is a little levity. But the reality is is you, me, all of us, we never operate outside the context of our self -image in what I call our identity. So what I don’t have here in this question is the person says when you have extremely large goals. Oh, well, the thing is this is let me keep going here. I’m going to just bounce around here a bit is most people never achieve their goals. And the reason why is because Number one, goals are left brain. They are left brain analytical, whereas how you show up in the world, whether it be your unconscious identity or your brain -based habits, they’re all pre -wired in the brain.
The reptilian, not pre -wired, but hang on, wired. The reptilian brain habits are all learned. They’re wired in the brain. They happen automatically, and so does the identity. So again, let me hop around here a little bit, guys, because I know this will resonate with so many of you and I really like this topic because I think for a lot of you it’ll be an extremely eye -opening.
I was at an event and I know I’ve told this story somewhere in the podcast, but I was at an event and it was a large multi -level marketing event and the speaker before me said, “Okay, everybody in the room,” and there were like 5 ,000 people, “pull out a piece of paper and write down your goals where you want to be in 12 months.” And everybody’s all excited and they’re pulling out their paper and writing down their goals. I guarantee you, 12 months later, less than 1 % maybe two had achieved any of those goals.
Why? Because we do automatically what our brain -based habits are and we do what’s in our identity. You can talk all day long until the cows come home or whatever euphemism or phrase you want to use. You can talk all day long about goals and big goals and tell be, do, have, until you’re being that at an unconscious identity level, and you were actually doing that in your brain -based, reptilian brain -based habits, there are nothing more than literally wishes, because the person will never get there.
All right, let me get another aspect of this, is when I started, I said And I’m gonna, you know, I’ve been in this industry Analyses completed. 25 years on 54 and I started my NLP training back in my mid 20s, NLP neurolinguistic programming. And I mean, I used to listen to all the motivational speakers and honestly, I grew out of that very quickly. But and I do love, for example, I love Les Brown, not listen to him in 1520 years, but I love Les Brown. I think he’s amazing.
But I would listen to Dennis weighty and less brown and Brian Tracy and Zig Ziglar and all these people for so many years and this is what I tell people and it irritates some people and that’s fine with me is that motivation is a waste of time because motivation is external and all performance comes from internal. It comes from your brain based, reptilian brain based habits and it comes from your identity.
So for many years, I was one of those people that I’d write down my goals religiously, and you’re told to write them down every day, etc., etc., yawn, etc. Well, you know, you might be in the rare exception that you’re a person that can do it very effectively and you write them down, but I guarantee you, if you’re being honest with yourself because there’s no one else listening to this podcast except you, and you look at all the journals and all the greenboards and all the vision boards, there’s a pretty good probability that you haven’t achieved any of it.
Why? Because it’s left brain. So where am I going to go with this? All right, now this could rattle some feathers as well. But I’m going to talk about, as an example, the Jesus of history. Not the Jesus of faith, but the Jesus of history. And, you know, I don’t know. I wasn’t there as best I know in the Jesus of history as walking the planet. And I may get my examples messed up. It’s fine with me.
But you know, I don’t think Jesus said, “Okay, that’s the year 0033 or the year 33. I’m 33 years old and my goals for this year is I’m going to, let me here, write them down. Walk on water. Yep, that’s one of my goals. Another one of my goals is to raise from the dead. Yep, another goal. Another goal of mine is to make bricks without straw. Yep, another goal. And of course, I’m just being facetious here.
But I had that epiphany so many years ago, and it goes back to what I share with people, the whole concept of being. Because I recognized many years ago, when I am being the identity of the goal, the goal already and Automatically happens when I set the goal, which is left brain Oh, I think I want a Ferrari and I and I’m just making this up and a Gulfstream 7 jet and etc That’s all left brain and if it’s not consistent with my identity Then it’s never gonna happen and then literally I’m just getting in the self deception.
Where I work from and I’m gonna just be canned I’m just being a hundred percent transparent I I think we might have set my team, and I have an entire team of people, and my director of operations runs the whole show for me, so that I can do what I do, which is my podcast and my coaching and training. Otherwise, my director of operations manages the entire team and the entire business.
For the last transformational program, we set a goal of a number of registrants we wanted to enroll in the program. We set that number at a certain number, a several hundred, and we got, I think, 93 % of the way there. Beyond that, I really don’t think that I was involved in setting any goal for the year.
Now, another friend of mine, that I was her coach and she became my mentor, she was the CEO of a multi -billion dollar company, and she said something to me one time, and I want to give you my translation of it, but she said, “You know, Jim, success leaves clues. And of course it does. And basically what the means is you can’t argue with success. I mean, if a person is doing really well at something, and you’re saying, “Well, you have to do it my way, but they’re doing really well, how can you argue with that?”
So a couple of examples there are like one of my… I mentioned my brother -in -law, the Shaman a lot, which I’ll mention in a bit. I’m actually traveling with him right now. But one of my other brother -in -laws, my partner side of the family, was a mutual fund manager for Fidelity, and he’d been there a lot of years. He was he was actually the number one producing mutual fund manager at Fidelity, which they managed, I think, two trillion dollars, personal relationships with the president and the CEO of Fidelity.
And the reason I tell you this, they’re extraordinarily successful in terms a business, an extraordinarily successful guy, one of my favorite brother -in -laws, and also a financial advisor to me to some degree, and you see all these little lists on Facebook. Here’s what the successful people do. They read seven books a month, and they’re up at 5 a .m. and all, and they do this, and they do that.
Well, I look at my brother -in -law, his name is, well, it doesn’t matter what his name is, but I look at him, And he doesn’t do all those things on that success list to be a success. But yet, how come he was, he’s retired now, he’s in his mid fifties. And actually, I’ll tell you a little story here in just a moment.
He didn’t do all those things on the list, but yet he was the highest producing mutual fund manager at Fidelity, which made him multiple millions and millions of dollars and personal income and billions of dollars for people that had their money in that mutual fund. So, the story I was going to tell you here was a few years ago, he went to the president, I don’t want to drop any names, you can look it up, but he went to the president at Fidelity and said, “I’m just, I’m tired.” And they said, “Okay, take a year off. Full pay benefits everything,” which is millions of dollars for him.
He took a year off. The next year, They’re like, “Hey, you ready to come back to work?” He’s like, “Nope.” And they said, “Okay.” The president, she’s the female, and her father said, “Okay, take it.” Who was the CEO, “Take another year off.” He took another year off. And they’re like, “You ready to come back to work?” And he’s like, “Nope.” And they’re like, “Okay, take another year off. We’ll pay benefit.” He took another year off.
And they’re like, “You ready to come back?” And he’s like, “Nope.” And they actually paid him to retire. And that’s really all that I can say, but I’m like, wow, who gets paid to retire? And there were some stipulations and agreements and stuff, but the guy was so amazing at what he did. The company just paid him to retire to not work again.
And I’ll leave it at that for now. But you know, I mean, the guy’s extraordinarily successful, but he doesn’t follow all these little lists and things and all this mumbo jumbo people put on on Facebook about here’s how to be successful, and etc. Because I’m on my soapbox right now. I’m going to tell you a lot of people who put this stuff out. They don’t even follow it themselves. They’ve not mastered any of it. But oh yeah, it’s a great idea for me to put out for other people.
Okay, off the soapbox. But back to me is I know me. I know me. I know who I am. I know what I call, which all my students know this, my transformational coaching programs. I tell them this is my Dharma, meaning this is why I’m on the planet. This is what I do. I am aligned in this place.
And I know that when I work from my Dharma and I work from this place, Everything else opens up for me automatically because I am aligned with divine purpose, divine principle, and my Dharma, which means exactly why I am here. I wake up every single day and I know my path. And my path, when I walk my path, I live from the phrase that something always leads to something.
And every day, when I walk up, when I not walk up when I wake up, and I’m walking my path, that leads to something. It leads to greater expansion. Greater expansion leads to greater reach. Greater reach means more impact. More impact means that I can impact the world in a greater way, which in turn, the reciprocity of life, returns revenue and income to me.
You know, you might be thinking, should I set goals? Should I not set goals? Jim said not the said goals, blah, blah, you know, it’s entirely up to you. Before I did this episode, I got online and I actually googled his goal setting bad for you. And this article came up in Forbes magazine and the person that’s writing the article is interviewing a Harvard Business School professor. And this is research from Harvard University.
And the gist is research from four top business schools have shown that goals often do more harm than good. You can Google the article yourself at Sean Silverthorn interviews HBS Professor Max Bazerman. And so I won’t go into the entire thing in this podcast. So you can look for yourself for Mac, for magazine, and then just Google those names. And I’m sure the article is going to come up.
There was one big takeaway from the article and several, but things I’ve read before, but there was one big takeaway. And this is something that I was telling my mastermind yesterday. I have a group of 25 people that work with me exclusively on business growth and obviously a mastermind. And I was telling them yesterday that I don’t focus on goals. What I focus on is the personal evolution of myself.
And this was also in the article, the Forbes article from obviously Harvard Business, Harvard Business Professor, Professor, is not Professor. And what I focus on and so few people focus on, we live in a world of extreme, extreme mediocrity. It blows my mind at the amount of people that complain about their lot in life. But yeah, you know what? They’ve got extraordinary skills and they work from O. Let me just be as average as I can possibly be.
You know, and I’m not going to go into it here, but even like nationally, the U .S. the reading level in the US of the adult, the average reading level of American adults is like seventh grade. I’m like, really? I mean, come on guys, and it doesn’t pertain to like 99 % of you listening. But something that’s holding my mastermind and they alluded to it in this Forbes article is guys, I don’t set goals where I work from and I do not work from perfection.
Where I work from Because how can I be the absolute best version of me, and it’s not a version where I’m comparing myself to other people, like, “Oh, let me judge myself against Susan Smith, and I’m better.” No, not at all. But I look at how can I be the most excellent version of me, meaning that I’m always growing, I’m always evolving, and I’m always, you know, consciously and reflectively thinking.
And you know, if you look at the, you’ll see, I think you’ll see a lot of that. If you look now at the episodes and the topics that I picked and the ones that are not Q and A or whatever, they’re all about growth. They’re all about transformation. They’re all about involvement. And that’s where I work from.
And, you know, I really, I’m enjoying this episode and they’re so far I could go on this is this really sets me on fire talking about this, is that one of the reasons I don’t set goals either is why would I set a goal for something that I already know that I can have? I’m a manifestor. You’re a manifestor. We’re born creators. So why would I have to set a goal for something when you know what, I already have the capability to create it?
Right now, speaking just candidly, There’s nothing on this physical planet that I cannot have that I actually want. For example, I mean, a new Gold Stream 7 is not in my budget at the moment, but I don’t want one. But anything that I possibly could want, number one, I already have it. Secondly, I can go buy it if I wanted. Or secondly, is I can manifest it very easily.
So why would I set goals for things that I can manifest very easily. And if you look at your own life, I guarantee you there are times in your life when you recognize that you can manifest very, very easily.
Okay, so a couple of things. I know I’ve gone a lot of different directions in this podcast. This does fire me up in that there’s so many cultural fallacies, so many cultural lies, and things that keep people trapped. So when I say that research rates, that goal setting actually can be very counterproductive.
An example they gave here, and then I’ll just wrap this up, was Pinto. You know, the Ford Pinto, the goal was like, and I’m not saying don’t set business goals or all of that. So don’t go the, do not go to the opposite direction either, just be wise. But one of the examples on here was the Ford Pinto, and that the goal at Ford was they had to build a car under 2 ,000 pounds for under $2 ,000 by 1970.
So what they did is they were under so much pressure to build a car under 2 ,000 pounds under $2 ,000 in 1970, they overlooked a lot of things that caused 53 people to die as a result. And I’m sure many people know in the world that the four penthoes were exploding, etc. And this article talks about That is one of the reasons that goal setting can be counterproductive because people compromise their values or they lose, they lose sight of longer term, more intrinsic things.
Let me give you an example on that as well. In my transformational program, I ask people to pick one of two things, either pick finances and let’s build your business or let’s build your health. It’s, I don’t know the right word. It’s surprising to me that the amount of people that will pick a financial goal over a health goal when they’re a hundred pounds overweight, and I mean, they’re just, it’s just been driven in their head that you have to have these goals and you have to be the million dollar earner and you have to make a million dollars and et cetera.
And they forego the more intrinsic and more valuable things like their health because they’re chasing some external goal that they think they’re supposed to have because society looks at them, or if they achieve it, other people will say, “Wow, look at Sally over there, look what she did.” Great job, Sally, and they’re validating her self -worth and self -esteem, and it’s something external, but yet they’re kindizing and destroying their health to create that long -term external goal.
So a couple I’m on vacation with my brother and all the shaman and he and I were just talking yesterday. We were in the car and Guys where I work from is that work from right now? I’m 54 and I I don’t know. I mean, I’m in great health and I expect to be on the planet for a while I mean, I don’t have any desire to check out right away, but I don’t know where I’m gonna be Tomorrow, I don’t know what’s gonna happen tomorrow I don’t worry about what’s gonna happen next week or next month or next year, because guess what? None of that exists anyway.
And I did create a podcast episode on that, except in any science proves it, nothing exists except right now. That razor thin space and time, when all it is is razor, like it’s the size of a razor blade. And that is the now and that’s all that exists.
But I was talking to my brother -in -law and he was talking about people that chase and they chase a goal and they get it and then they chase another goal and they get it and they just never ending. I mean it’s one goal after another goal after another goal after another goal and then many times people find not always but they find that their life has been lived for something completely external and they’re hollow inside.
So you know, I’m not telling you does not set goals. That’s not what I’m saying. I’m just saying take what you heard in this podcast, weigh it, see how it feels to you, see what fits for you. You know, I work, as I said, more from vision. I mean, you know, I think people like Elon Musk and people like Steve Jobs, now granted, I’ve not read their biographies or any of that, but I think these people are more vision focused than they are absolutely goal focused.
So anyway, and I, and I’m willing to be wrong about that. Please don’t send any email to the support team or any of that. But as I said, I don’t set goals and I’ll leave it at that. I don’t set goals for me because I know that as long as I’m being, I am being the kind of person to do what I need to do. I will automatically have the goal without having to set the goal.
So your takeaway, you know, there’s a transformational takeaway, which I actually think I missed in the last episode, is there’s several here. If you’re going to actually be very process oriented, then break down your goals from a year, break it from quarters to months to weeks, to days, and track.
Another takeaway is are you a general or are you a specific thinker? And then finally, you may want to check out the Forbes piece on goals setting. And then finally, finally, Finally, I don’t set goals because as long as I’m being the multi -millionaire, as long as I’m being impactful in my beingness and my consciousness, all the goals that I want will happen automatically.
Okay. Well, thank you for listening to this episode. The next one is going to be a Wednesday episode. And you know what? It may even kind of dovetail a bit with what we’re talking about here, because the next episode is, “There is no such thing as mind boggling.” I mean, so many people run around thinking, “Wow, that’s mind boggling. That’s amazing.” No, it’s not. It’s simply a matter of interpretation.
Because, as I’ll go further in the episode, Saint Germain in the I Am Discourses, Saint Germain once said, and I’m going to paraphrase this, “But it was along the lines of human beings truly understood how the universe works they would cease to believe in miracles.” Why? Because everything is possible for you.
So the next episode is, “There is no such thing as mind boggling.” Okay, thanks for listening and I’ll catch you over on the next episode. Bye -bye.

Mentioned Resources

12 Week Year –Brian P. Moran

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Jim Fortin

Jim is an international subconscious self-transformation and high performance expert with over two decades of expertise in brain based transformation and high performance. Using a brain based approach coupled with transformational psychology and ancient wisdom Jim has created programs that create long-term core-level life transformation in his students.

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