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The Jim Fortin Podcast

EPISODE 478: “Brainwashed: Exit the Lie”

March 17, 2026

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In this episode of The Jim Fortin Podcast, Jim Fortin launches a new series called Brainwashed: Exit the Lie — a deep dive into the conditioning that keeps us small, stuck, and struggling. After 30 years of teaching transformation, Jim has arrived at a profound shift: the goal is no longer transformation, but transcendence — not fixing the self, but rising above the very identity that created the obstacles. Drawing from his own turbulent 18 months of personal and professional upheaval, Jim reveals that the source of our limitations isn't circumstance — it's the brainwashing we've absorbed our entire lives.
At the heart of this episode is one paradigm-shattering insight: the reason your mental and spiritual work isn't fixing your life is because you are trying to fix your life. Using the vivid metaphor of the Blue Monkey, Jim unpacks how the desperate need for outcomes is the very thing that repels them — every plan, every “but how?” is ego-driven brainwashing telegraphing lack to the universe, keeping you locked in a cage you're unknowingly holding shut yourself.
This episode is the beginning of a journey that promises peace, freedom, and power when you finally stop living in the lie and recognize yourself as the ultimate source in the universe.

What You'll Discover in This Episode:

  • (00:00) The shift from transformation to transcendence — Jim introduces the series and explains why true freedom comes from transcending the ego-self that created your limitations — not transforming it.
  • (05:48) Why working on yourself keeps you stuck — Jim delivers a major epiphany: the very act of trying to fix your life signals to the universe that you don't yet have what you want.
  • (09:03) The Blue Monkey and the Brainwashing — Using the legend of the Alchemist, Jim introduces the Blue Monkey to illustrate how our conditioned doing, planning, and needing is the exact force blocking the gold we're trying to attract.
  • (17:45) The need that repels what you want — Jim breaks down how desperation for abundance, love, or health creates the energetic repulsion that keeps those things out of reach, because consciousness responds to state — not want.
  • (24:08) To need nothing is to have everything — Jim shares a personal turning point: the things that showed up most powerfully in his life came when he held them as already on their way — without desperation or the Blue Monkey in charge.
  • (29:00) There is no dualism — the exit is dropping the ego — We are not a physical body and a soul — we are one — and the brainwashing that keeps us living as separate from Source is the only lie we need to exit.

Listen, apply, and enjoy!

Transformational Takeaway

You have been brainwashed by a lifetime of conditioning that taught you that life is hard and you must do in order to have. But every time you desperately reach for the outcome you want, you send one clear signal to the universe: I don’t have it yet. That signal is the Blue Monkey — and it is the only thing standing between you and everything you desire. The exit isn’t a new strategy or another affirmation. It’s the recognition that you are not apart from Source — you areSource. Stop digging up the acorn to check on the universe. The gold isn’t something you have to force or fix your way into. It’s already yours — the moment you stop needing it.

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Full Episode Transcript

You’re listening to the transform your life from the inside out podcast. This episode is going to be part of a series and that series is titled brainwashed exit the lie. You know, everything happens for a reason. Even if we think it doesn’t, it does happen for a reason. And if you’ve listened for any amount of time, at the end of last year, you watched me do probably about six weeks, what I call 
 
filler episodes. They were all spiritual episodes, but I was just doing them, trying to figure out what direction I wanted to take the podcast this year. And the course of all this reinvention, you know, I’ve done transformation now for 30 years and I’ve done transformation and performance. And I’ve realized that it’s not about transformation, at least where I am on my journey now. It’s about transcendence. 
 
And I’ve known this for some time, but I want to start digging into that and sharing that with you guys because see transformation is about what I call more, better, different. You transform yourself to have more, better and different things in your life. Transcendence isn’t about transforming yourself. It’s about transcending the self that’s created all the obstacles. 
 
that automatically stop you and keep you from what you want in life. So transcendence is not about overcoming one obstacle. So then you confront another and another and another, and you’ve got to keep transforming it transcendence. So to speak. And I don’t like this word because it’s so reused is like a quantum leap beyond transformation. But here’s the thing you’ve been brainwashed. We all have in your life to think that 
 
You are a very limited being and you’ve been trapped in a very limited capacity of your human ego and your human identity. And what we want to do over the next several podcast episodes is to start transcending all of that old brainwashing. Keep listening. Hi, I’m Jim Fortin and you’re about to start transforming your life from the inside out with this podcast. 
 
Jim Fortin (02:23.318) 
I’m widely considered the leader in subconscious transformation and I’ve coached super achievers all around the world for over 25 years. Here you’re going to find no rah rah motivation and no hype because this podcast is a combination of brain science, transformational psychology and ancient wisdom all rolled into one to take your life to levels you’ve never thought possible. If you’re wanting a lot more in life, to feel better, to heal, to have peace of mind, 
 
feel powerful and alive and to bring more abundance and prosperity into your life, then this podcast is for you because you’re going to start learning how to master your mind and evolve your consciousness. And when you do that, anything you want then becomes possible for you. I’m glad you’re here. Okay. So brainwashed exit the lie. This and the upcoming episodes will really be about how you become brainwashed in your life. 
 
and why this brainwashing has made your life so hard. And this brainwashing has taught you that you’ve got to struggle. You’ve got to work really hard. If you’re sick, you have to heal yourself and then you got to do all these kinds of things to heal yourself or to find a partner. You’ve got to do all these kinds of things. Plain and simple. We’ve been brainwashed into thinking that we have very little power. 
 
And that life is hard and we have to struggle and we’ve got to do all these kinds of things, jump through all these hoops, so to speak, to live the life of our dreams. As a human being, as a physical being on this planet, you have been 100 % brainwashed in the believing that you are less than what you are. You have been brainwashed to believe that you are apart. 
 
from the essence of you, which is source, divine mind, universal mind, quantum field, maybe even if you want to call it that God, but we’ve been brainwashed to believe that we are a part, meaning we are not part of the very essence of source. And you may remember a former episode that I did a few months ago and it was titled 
 
Jim Fortin (04:50.704) 
You were the ultimate power in the universe. And I got a lot of feedback on that episode. I know a lot of people can relate to that intellectually, but they don’t know it at a soulful level. But the truth is you are the ultimate power in the universe. But the reason we do not live from that place is because we have been brainwashed and we do not know ourself as that. 
 
So when the following episodes, we want to leave that lie. And that lie is you’re small. You’re weak. You are at the mercy of what it even means to be human being a human being. And that is just not true. You know, as you apply this to your own life and you think about your own life, many times you might’ve been wondering why are things working? And you might even think, you know, I’ve read the books. 
 
I’ve done the affirmations and I’ve done all these things that people say I should do. And you’ve manifested and try to manifest until you’re blue in the face. Maybe the just trying to get quiet. And that does help. But we need to go deeper than that or the manifestation board or the visualizations or whatever. And you’ve done all this for a long time. But as you look at your bank account, maybe your health. 
 
maybe your relationships in many places you may feel and you probably you feel as if you’re stuck. You’re just not making progress in some way. And if you are making progress, many times people feel that they’re doing okay, but they’re still missing something. So let me share a major, major epiphany with you. 
 
And this is the kind of work we’re going to be doing as we go on this journey together, the transcendence journey. What I want to share the major aha is the main reason your spiritual work isn’t fixing your life is because you are trying to fix your life to get what you want. Listen to that again. Let that soak in the reason. 
 
Jim Fortin (07:12.23) 
all of your mental work. said spiritual a couple of minutes ago, but let’s say your mental work. The reason your mental work isn’t fixing your life is because you were trying to fix life to get what you want. Recently, I worked with a person and she literally was of the mental mindset and I appreciate it. She was a spiritualist. 
 
She would say things like she believes in divine mind, universal mind, manifestation, all these kind of, you know, all these words and all these things, very wonderful presence about her. But she, she reached out recently and she’s like, Jim, I just don’t know what to do. The more I work on myself, the further I just seem to be going backwards. What is happening here? 
 
Well, what I want to share, and you may be able to relate to that. What I want to share is that she was desperately trying to fix herself so that she could have a better life. And that very wanting and fixing that right there comes from the brainwashing. And that is the prison cell. It’s a trap. As I said, it’s the brainwashing that has you do the fixing. It’s the brainwashing. 
 
that has you say, okay, I see all these other people in life that struggle, but if I work on myself and I work on myself a lot and I do all these things and I fix my fear and I fix my low self image, I fixed my, you know, how I feel about myself. When I fix these things, 
 
then and only then can I have the outcome that I want. But that’s the very trap because now notice where your attention is and notice where your focus is. It’s not on having the outcome. It’s on fixing yourself so that you can have the outcome. It’s a very broken strategy. So I will talk a little bit more about that as we go. 
 
Jim Fortin (09:30.749) 
You know what led me here from transformation into transcendence? No one has a perfect life. And many times people look at people like me who do what I do. And I’m going to tell you this. I have coached, I don’t know how many thousands of people who work in the personal development industry. I’m just being transparent. Many people that are out there coaching, I know people that have very, very big platforms. They might have a million. 
 
2 million subscribers on YouTube. I know, know somebody 50 million downloads of their podcast and their life is so back ass words fucked up. It’s not even funny. No one is perfect. And the people doing this, they’re doing it generally, I believe from the heart because they want to help and they’re helping from their own life experience, their own learning. But for the past 18 months, what brought me to the path that I’m on now, 
 
is for the past 18 months, my life has been a ship storm in many different ways. As I’ve talked about on the podcast, if I haven’t, I was separated from my partner all last year, a mutual decision. We both decided that would be the best thing for us after being together 23 years. We’re back together and we’re still working on things cautiously. But like a lot of people also, my business has suffered greatly. 
 
in the past 18 months because of the economy, because well, I’m going to say, I’m going to wait, let me, let me change. Let me correct myself. I’m going to say because of blank and blank and blank, but that’s all brainwashing. And I was in the brainwashing. All the things that I experienced, the kind of shit storm in my life, the business shifting my personal life, different things was not because that’s the word that I use because of blank. 
 
That’s how we think life works calls and effect because of this then that, but no, my life was in that place, not because of anything other than I also was living in the brain washing. Now I had the identity of a person that could make a lot of money, which I have. I have, or had the identity of somebody that’s very healthy. 
 
Jim Fortin (11:55.711) 
which I had had for many years of my life despite 2020. But the wheels came off my life, so to speak. And, you know, last year and I looked back and I had to do a whole lot of searching. Now, fortunately I had the tools, the mental capacity, the tools and the financial tools to do whatever I wanted to do. Many people collapse. 
 
But what I’m sharing with you, many of you have had that happen in your own life. And I know by talking to my coaching team and many people that I work with, many of us are experiencing changes in the world in 2026 and leading up to that because there are also a lot of changes happening on the planet and a lot of energetic changes happening on the planet. But what I did not try to do, I was looking at my life around you thinking, okay, the identity that I’ve had for many years, 
 
has built a business that has generated tens of millions of dollars. The identity that I’ve had for many years has built this brand new home that I live in. The identity has built the health and the wellness and the relationship, the positive and the negative of that. The identity has built all of that, but all of that changed, but my identity didn’t change. What happened? 
 
I had to literally slow down and I spent months, months, not in transformation, which is why last year I was doing the filler episodes, conversations with a shaman. spent months, not in transformation, not even in reinvention, but in exploration of deeper truth and 
 
That exploration of deeper truth is what really is the truth of the universe behind and beyond the human identity, the human ego, what really is the truth and the key to creating what I want in life. And one day as I was thinking about this, I thought about something that I call the legend of the alchemist. This is not the book. 
 
Jim Fortin (14:16.813) 
by, I think his name is Paul Quello, the Alchemist. I read that book 20 years ago. This is not that. But if you look at the Alchemist of history, the Alchemist can turn any base metal into gold. But with what I’m going to share with you to demonstrate a point is in this lesson and the way that I’m sharing it in this teaching, there’s one condition in this example. The Alchemist many years ago, 
 
We tell people, okay, I’m going to turn a base metal into gold, but here’s the one condition. You cannot think about a blue monkey while I am doing it. So the instructions are you cannot think about a blue monkey while I am doing the alchemy work. Well, where do most of us go? We’re thinking about the blue monkey, but see, this is impossible for most of us not to think about the blue monkey. 
 
because we have been brainwashed into thinking about the blue monkey. And what does that brainwash brainwashing look like? It looks like, okay, to have more in life. Now you’ve heard me talk about B do half, but this is a level deeper than that. The blue monkey is okay to have what I want. I’ve got to do A, I’ve got to do B, I’ve got to do C, I’ve got to do D. 
 
I’ve got actions and planning and thoughts and analysis, and I’ve got to do all these things to make my life what I want it to be. So you’ve been brainwashed. You have been brainwashed in the believing that you’ve got to do. And even many people who think about being are still doing while they’re being. And guess what? The thing I want you to notice here, every single bit of this 
 
is 3D Ego. 
 
Jim Fortin (16:17.038) 
With the blue monkey example, notice this, the moment I tell you not to think about a blue monkey, that’s the only thing you think about is the blue monkey. Notice that a bit ago, even when I said blue monkey, you probably imagined or visualized or thought about a blue monkey. Well, here’s where we start shifting things. You want the gold. 
 
so to speak, you want the alchemy and the alchemy is the gold and that goal for you could be the new home, maybe the ideal lover, the husband, the wife, the perfect health, the ideal life. And I call that goal because these are the things that you may desire from an ego perspective. But the blue monkey comes up and starts, you know, making all this, all these little monkey noises. 
 
And the blue monkey is the desperate need or huge desire for these things to be in your life. Let me simplify that. Somebody could say, I want a brand new home. I’ve outgrown my home. And then they look at the real estate market and say, my God, what happened to home prices? Home prices are out of sight. mean, these are crazy. So I have to save. 
 
I’ve got to get a better job. We have to get all of our finances in order. All these things have to happen before I can have the gold. So we have these desperate needs that we think in life homes, lovers, cars, whatever it might be. But that very need, that very need for the home or the car or the lover is the very thing that repels the home and the car. 
 
and the lover. Think about that. The very need for the thing is a thing that repels the thing. Right now you might be scratching your head going, okay, don’t worry about it. I’m going to take you on a journey for the next several episodes. And as I start sharing more with you, it’ll start making more sense to you. And I can tell you, I can tell you with absolute certainty. 
 
Jim Fortin (18:44.107) 
Once you master what I’m sharing with you, and I’m going to help you with that and our time together. Plus I have a program coming in a couple of months where I can work with you personally. But as long as we are wanting, and that sounds so counterintuitive, but we’re told by the motivational speakers, people say things like you’ve got to want it worse than you want oxygen and stuff like that. What you’re simultaneously doing. 
 
is you’re filling consciousness and the universe with your very lack. Think about that. Your entire consciousness is filled with the brainwashing as to why you can’t have it. The brainwashing for the purpose of this, this episode is the blue monkey. Your entire reality is filled with the blue monkeys. And then you wonder why am I doing all these things, but nothing is happening. So hopefully this makes sense. 
 
because all of the gold and the things that you want are first obscured by the blue monkey and the brainwashing telling you why you cannot have those things. Think about that because see whether you’re thinking about having the thing or not thinking about the thing. Notice this, what you’re still doing is you are literally engaging consciousness. 
 
And we don’t get what we want in life. We get our consciousness. So what is our solution at this point? Because you might be thinking, okay, Jim, I’m starting to get this. By the way, I was explaining this to the coaching team just a bit ago. One of the coaches was like, yeah, I really get this Jim, because this is the way I’ve been living for the past year. Coach Sandra. And she was really on board. Boom. Can’t snap today. She got it like that. 
 
But a couple of the other coaches that are more analytical coaches were like, okay, I follow. And then the natural question is, but how, and the second we go into that, but how, guess what? What comes chipping up is the blue monkey. So the solution is understanding the dualism. And let me break it down with another metaphor again. Imagine that you’ve got two business partners. 
 
Jim Fortin (21:09.027) 
And one business partner is looking at the gold, but while the one partner is looking at the gold, the other partner is terrified of the blue monkey. Well, the reality is if you’ve got two partners that have an equal say, you’re never going to get to the gold because one partner is focusing on the gold. One partner is focusing on the blue monkey and it’s like tug of war. It’s the dualism that’s opposed. 
 
And you’ve got the blue monkey going one direction and you’ve got the gold going a different direction. And you’re literally using this dualism to work against yourself. So the duality is you have to understand this. The duality is, is that if you are seeking more supply in your life, and I, as I use the word supply, I’ve used this word before supply for us is money, health, and love. We generally think 
 
Supply is food and water and oxygen. And of course it is, but I’m just compromising it. So for many of us, our supply is money, love and health. But what we’re doing is while we’re wanting the supply, we are simultaneously acknowledging the lack and the lack is I don’t have, I don’t have, and I don’t have. And that is the trap of the duality. 
 
of the dualism of understanding ourself both as source and as spiritual ego. Now, of course we are both, but we have to marry and we have to merge both. So think about that for a moment. Basically what I’m saying to you is the more that you want and desire something, the less of it you are going to have because your consciousness is affected by the blue monkey. 
 
the brainwashing of you cannot have it. And that sounds so counterproductive to many of us. When I first started really exploring this, I was in a lot of, well, okay, but how am I going to, how am I going to create XYZ if I don’t focus on it? If I don’t plan, if I don’t do all these kinds of things, how am I going to get that? And when I look at my life, I’ve gotten more 
 
Jim Fortin (23:38.642) 
by simply holding my attention on, okay, that’s heading to my life. I’m manifesting that now, or I have already manifested it. And when I work from that place, I no longer needed or wanted or desire it. Boom. That’s when it has showed up. Everything from an apartment 25 years ago in New York City to my current house, to my current car in the garage, to other things that I have in my life. I simply have not needed them. 
 
but I knew that I desired them in my life. Notice I didn’t say wanted and I almost slipped and said wanted because that’s just such that’s so ingrained in us. I knew it was part of the experience that I wanted to have in this lifetime. So if you’re thinking I have to do when I got to do and I’ve got to do and I’ve got to do and let me think about how I want to do it and let me think about all the things that I have to do and let me be very analytical about this. Guess what? 
 
complete blue monkey brainwashing. When I told one of the coaches earlier today that I want to put out a program called brainwash exit the lie, the coach who I adore this coach started asking, so how are you going to do it? What are you going to do? You blah, blah, all these kinds of questions. And the coach understands me well and knows me. And I said, I don’t know. I don’t know. 
 
Now, many of us can’t take action unless we know, but in this moment, I don’t know. So all the while, because I know that’s all the while that we are doing something, we are telling consciousness because even the doing is energetic and it’s thought energy. We’re telling the consciousness. I do not have that thing. And you might’ve heard me say before to need nothing is to have everything. If you’re not driving, write that down. 
 
sit with that quietly, just sit with that to need nothing is to have everything. Because when you need something, again, you’re in the brainwashing, not that you’re needing it, but you’re in the brainwashing it of how do I create it? I do not have it. It’s going to be hard to get. I’ve got to struggle. How do I get that money for rent? How do I get this money for my car payment? So now again, you’re in the brainwashing. 
 
Jim Fortin (26:03.974) 
And what you’re really doing is saying, you’ve got to figure this out by your own 3d identity. But again, what about source? What about divine mind? What about the C word? What about consciousness? You know, you’ve heard, I’ve said it probably a dozen times and the other Morgani who wrote the book dying to be me. And I understand this because I had the very same experience. She had a near death experience. And she said, she realized the way to heal. 
 
is to need no healing. That right there is not living in the brainwashing because the brainwashing is we need to heal and we’ve got to do self hypnosis and we have to do acupuncture. We’ve got to do the doctor. We’ve got to do the meds. And by the way, if you need those things, do those things. I am not telling you not to get healthcare because what I’m talking about is very, very advanced. You can handle it or I wouldn’t be sharing it, but it may take 
 
some application to start living from this frequency, from this energy. Third time, I’m going to say it again. If you need any kind of health care, whether it be mental health or physical health, get qualified expert guidance. Use this as an addendum to that guidance, not as the primary driver for you. Seek medical help if you need it. So what I want to share with you is there is no dualism. 
 
And in my own learning, I’m just being transparent. We’re all on a journey of learning. I’ve often talked about dualism and a good friend of mine, Gary Zukoff, who wrote Seed of the Soul once said there is no dualism. And I didn’t agree with him at that point. It’s about two years ago. And now I’m like, you know what? Gary may have been right. There is no dualism. We are one part of the one, but it’s the identification with the ego, which gives us in the physical experience, which creates the dualism. 
 
in us. So what many of us do is we start to get our mind around what I’m sharing now and we start to trust. And then when we start to trust, then what we do is we’re like, uh-oh, uh-oh, I’m nervous. It’s like burying an acorn. What we do is we bury the acorn and we’re like, okay, I trust the universe, divine mind, consciousness, universal mind is going to grow this acorn. 
 
Jim Fortin (28:28.008) 
But then what we do is we dig up the acorn just to make sure that the universe is doing its job. And that right there, the universe doing its job is the truth. But the blue monkey is digging it up to make sure the universe is doing the job. And we have to trust the universe a hundred percent. So, know, metaphorically, as you look at your life, most of us, and I was there for many years of my life. 
 
It’s like we’re in a cage. We’re looking at a lock on the cage and we’re also wondering why it won’t unlock while we’re holding the lock shut. Well, us holding the lock shut is the brainwashing. And we’ve learned that by virtue of being on the planet. So your exit, at least in this episode is dropping the monkey and the drop the monkey. You’ve got to choose. Do you want to live from the illusion of dualism? 
 
Or do you want to live from the truth of you are the ultimate source in the universe and you and divine mind are not apart. You are one. This is where we have to live from because you cannot live from both because if you’re living from both, I am physical, you know, a physical being and I am the human ego, but I’m also a spiritual being that goes back to an episode I did about, I don’t know, two, three, four weeks ago. 
 
cult serving two masters and you cannot serve two masters. So the exit isn’t about learning a new skill. It’s about dropping the focus on the ego and all the things that the ego has learned, which is all the brainwashing. And again, no worries. We will work on that. Okay. So your big takeaway right now, before we get into the transformational takeaway, the reason you do all these things that you do 
 
all the work that you’re doing. And I’ve heard people say, Jim, I’m so tired of working on myself. Well, the more you work on yourself, guess what? The more you’re telegraphing to the universe, you don’t have the outcomes that you want, which is why you’re working on yourself. That right there is the blue monkey. It’s what I call, so to speak, almost human malware. Again, no worries. Rome was not built in a day. We are going to work on this. We’re going to be present with it in our time together. 
 
Jim Fortin (30:53.02) 
So what I want to share with you also, I know because I’ve been there, it sounds impossible. When I say stop thinking about the blue monkey, it’s hard to stop thinking about the blue monkey because again, that’s just another chore. Notice if I say stop thinking about the blue monkey and you start thinking about stopping thinking about the blue monkey is universal and divine mind doing that or is your dualism and separateness is your ego doing that? 
 
It’s your ego doing it. So again, if I tell you just to stop doing it, I’m giving you a chore and that chore keeps the ego busy. But again, that chore is the blue monkey. So in the next episode, what we want to do is I want to start talking about receptivity and I want to show you how to start moving from thinking to feeling, because when you can start moving from the thinking to the feeling, 
 
the blue monkey starts to dissolve because it no longer has anything to feed on spiritually. It no longer has a frequency to live from. So the final takeaway is this. And again, we’re not there yet. I’m just starting to build a foundation. Stop looking at the blue monkey and we have to start realizing that we are not dual. We are not a physical body and a soul. 
 
We are one in the same, but the brainwashing has kept us from experiencing the physical body and the soul as one in the same. Hopefully that makes sense. And even if it didn’t make sense, come back because I will keep taking this apart and I will keep explaining it in ways and metaphors that it does make sense to you. And I give you my word when you get this at the level that I want to start taking you. 
 
It will bring so much peace and freedom and power into your life. Thanks for listening and I’ll catch you over on another episode. Bye bye. 
 
 

Mentioned Resources

Dying To Be Me
Seat of the Soul
You Were the Ultimate Power in the Universe

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Jim Fortin

Jim is an international subconscious self-transformation and high performance expert with over two decades of expertise in brain based transformation and high performance. Using a brain based approach coupled with transformational psychology and ancient wisdom Jim has created programs that create long-term core-level life transformation in his students.

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