The Jim Fortin Podcast

EPISODE 272: “Navigating Business and Life with Clarity and Authenticity With James Wedmore”

May 31, 2023

You’re going to love this episode if you’re an entrepreneur or business person. Even if you’re not, there are takeaways here for you.

In this episode, I visit with my great friend, James Wedmore. James has also worked with my brother-in-law, don Xavier the Shaman, and has for about three years. And, he just created an 8-figure-per-year business as an entrepreneur. James is widely regarded as one of the most well-known online business-building experts in the world.

We talk about business but not like in the last episode, we dive deep into the theme of trust, exploring its importance in business and personal relationships. We discuss our experiences with navigating through a sea of takers and toxic individuals while also striving for success.

James shares his revelations about the true intentions of people surrounding him and how he learned to protect himself and maintain authenticity. This is a big lesson for a lot of people. We must be aware that there are many people in life who want to take from us and weaken us.

We explore the concept of money and how many people make it “their master” in life and we talk about the need to prioritize simplicity and balance in life.

Join us as discuss the transformational journey of shedding fear and embracing personal growth.

Entrepreneur or not, this is a thought-provoking episode. We navigate the complexities of trust, fear, and personal growth and we encourage you to be discerning when it comes to relationships, setting boundaries, and prioritizing your well-being. By shedding fear and embracing authenticity, James and I believe everyone can create a successful and fulfilling life that goes beyond material accomplishments.

Transformational Takeaway

By embracing authenticity and shedding fear, you can create a successful and fulfilling life that transcends material accomplishments.

Full Episode Transcript

E272

You're listening to the Transform Your Life from the Inside Out podcast. This episode is with my good friend James Wedmore. And I've titled this episode, Navigating Business and Life with Clarity, and Authenticity. You know, in this episode, we actually we dive deep. And we talked about trust. We talk about, you know, trust and business and exploring that in our personal relationships as well. We talk about navigating through a sea of toxic takers, and toxic individuals, while also you know, thriving for success. And then James shares with you his revelations about the true intentions of people surrounding him, and how he learned to protect himself and maintain his authenticity. We also talked about a concept that I've talked about before with James, and that concept is people making money for their Master, we also talk about the need to prioritize simplicity in our life. We talk about a whole lot, we go all over the place, because anything's on the table when he and I talk. So, whatever you do, enjoy this episode. And I also want to remind you that James is doing free training right now. And you want to go to jimfortin.com/rise, r i s e, jimfortin.com/rise. And I do want to point out, this training is only going to be available for another week to 10 days. And this is amazing training. If you're an entrepreneur, you and I don't use this word a lot, but you need this training, if you are an entrepreneur. So jimfortin.com/rise. Let's hop into the episode. Enjoy.

Hi, I'm Jim Fortin, and you're about to start Transforming your Life from the Inside Out with this podcast. I'm widely considered the leader in subconscious transformation. And I've coached super achievers all around the world for over 25 years. Here, you're going to find no raw motivation and no hype. Because this podcast is a combination of Brain Science, Transformational Psychology, and Ancient Wisdom all rolled into one to take your life to levels you've never thought possible. If you want a lot more in life, to feel better, to heal, to have peace of mind, to feel powerful and alive, and to bring more abundance and prosperity into your life, then this podcast is for you. Because you're going to start learning how to master your mind and evolve your consciousness. And when you do that, anything you want then becomes possible for you. I'm glad you're here.

Jim Fortin 

Okay, so in this episode, we're going to dig into the money I've been with Don Xavier for many years. You have to the last five years; I have nothing written no notes. I just want to visit Yeah. What do you think your biggest lesson is? Or your biggest takeaway in the last five years with him?

James Wedmore 

In regard to money or anything?

Jim Fortin 

Yeah.

James Wedmore 

Oh, wow, you just hit me with that. That's really, it's really hard to choose, I think I have changed so much. And learned so much that is as a really damage him, that's a really hard question for me to learn or to answer. Because to boil it down. And I'm going to try to put two words, obviously a piece of it is that I need peace. But understanding both sides of the AYNI, energetic exchange, like I wasn't someone who necessarily wasn't good at giving, but there's that, you know, protecting it from both sides.

Jim Fortin 

You have a big open heart, though. So, you're a giver.

James Wedmore 

Yeah. And thinking that there's nothing wrong with that, when it's not reciprocated, was like eye opening for me that I had to learn how to button up the hatches a bit, create stronger boundaries,

Jim Fortin 

Let's go into it, whatever you want to do.

James Wedmore 

And I do want to share, there were a lot of likes, if this makes sense. I sense like, you know, when Nikola Tesla's close, like, think of everything in terms of energy, frequency and vibration, there's a lot more of like, seen more that you're able to sense more it from an energetic standpoint. And one of the huge like, things was, you get to a certain level of success. And I was really blind to the number of takers and vampires and nasty, toxic people that were around me. And he allowed me and however he did it, to see that in very clear ways. And to show me who was there as a good, loyal, kindhearted, open-hearted individual, a genuine friend, a genuine support, versus the vultures that were always flying around. And that's really sad. And I actually had a hard time with the work that we do as business owners.

James Wedmore 

Because my eyes were open to how toxic this industry can be. There's a lot of greed. There's a lot of manipulation. If there's a lot of lines, there's a lot of stealing, and you're in your own little bubble doing your own little thing. And you just assume and that's what I was doing. I was assuming people think and act the same way that people would I don't lie. So, you didn't I assume people wouldn't lie to me, and that I was so blind, all of that. And it's like, no, that person's lying to you. Who would do that? Like, what? And then you see it and certain things happen. That gave me a level of clarity of where people's intentions were. And I learned a lot to button up the hatches in a lot of ways. And, you know, he says one simple phrase, trust no one. And I hate that that's true. I hate.

Jim Fortin 

Yeah.

Jim Fortin 

Explained it. Let's dig into that deeper. Because no matter whether you're in business or not in business, this episode will pertain to you. So, what's your interpretation of and I'll give mine, Don Xavier has told us for years, I've heard it for years, trust no one, what does that mean to you? And how do you demonstrate that in your life?

James Wedmore 

Well, what it means to me is there should be contingency plans for what if whatever someone is telling you, and I am going to put it back into business?

Jim Fortin 

Sure.

James Wedmore 

Are they being untrustworthy. So, he also said of right to think wrong to think right. So, think the worst-case scenario, think that worst, you know, possible intention or manipulation, in the anticipation and prevention of anything happening. So, in the simplest sense, that could mean contracts, how you negotiate how you relate with people, how much you let people into your life, how much you share and reveal with people, all of that, you know, assume the worst assume, if I'm going to share a secret with you assume that you're going to tell the world.

Jim Fortin 

Yeah,

James Wedmore 

You know, when I was like, I had to like button up a little bit, you know, and not let people so close that would be taking advantage. And I didn't realize that that when you come to a certain level of you have some money in success, that people will do their dance and fool you, with their tools of complementing or being nice to you, or, oh, wow, look at you in order to get something. And I thought it was genuine for more people than it really was. And that I had to learn a completely different way of conducting myself.

Jim Fortin 

Yeah, when I first met you, you were basically like, hey, buffet, everybody comes and gets what you want.

James Wedmore 

Yeah.

Jim Fortin 

And you're not that way anymore.

James Wedmore 

Because it was coming from like, well, I want to help ended up but it's like, but if it hurts you, then you can no longer help anyone. And it was affecting me. And he showed me how it was affecting me in many ways. So that's a hard one. You know, that's a really, it was really hard for me, but

Jim Fortin 

We're not seeing humanity. You know, and I don't think you're talking about obviously, any group of people in particular idea that, but even in this industry, it's a representation of the world that they live in. A lot of people are takers.

James Wedmore 

Yeah.

Jim Fortin 

And that's why let's go here for a second. I spend a lot of time alone. And in my own space, do you as well, because

James Wedmore 

I have since worked with him, I that was like, whoa, like the amount of solitude that it feels like my soul is craving that if I don't get it feels like I'm off. Yeah,

Jim Fortin 

Yeah. That's we're basically hermits. And you know, years ago, I thought, you know, I'm gonna go here, I'm gonna go there. Now I'm like, just leave me alone. Let me stay at home. You know, I'm a hermit. So, let's do this. I don't I have questions. But where do you want to go? What do you want to share out money?

James Wedmore 

Yeah, you did ask that question about how to not make money my master. So, make sure you fulfill on that,

Jim Fortin 

Yeah please. Let's go.

James Wedmore 

Okay, so I remember when he first said that to me, and I was like, I understood it as a concept, but I really wanted to get like what does that look like? And how do you know when it gets like when the rubber hits the road? And the first place I went with this and I'm wondering what your opinion is on this is you were the first one to teach me about our values and revealed our values. And so, one way I would describe what our values are is like what what's important in our life, right the cups that we want filled and would you describe how would you describe values I want to be on the same page with

Jim Fortin 

Values our subconscious they're what drive you there your subconscious hot buttons. Yeah, they're how you make meaning of the world and what drives are the most deeply held things Christianity or no religion or money or not money? Yeah, so that's our core guy.

James Wedmore 

So deeply. I really liked that too deep that things that are we deeply hold as important and true to ourselves. And I believe that there when we've chosen money, specifically as higher values than the things that really truly at our core are more important than we've gone down a path where we've made money our master where we're compromised the things that truly are important to us in pursuit of that. In other words, if I chose money over family, or money over my health, or money over my happiness, then I could say that I'm probably going down that route of making money, my master. And if I make the if I make that more important than the things that I truly hold to be important, then I'm probably doing that.

Jim Fortin 

Okay.

James Wedmore 

What do you think about that?

Jim Fortin 

No, I agree with that. I've learned that the last Ridge really hit me the last couple of years, don't have you was, and you can share, not share, talking about situations in your life. And then when we were together recently, last Sunday, he said something that he said to you, and he hadn't said it to me, but it applies to me. And it doesn't matter if you lose everything in your life, it doesn't matter. And we scratch our heads and go, what do you mean, it doesn't matter? I just lost a million-dollar home or job, or it doesn't matter. But what happens is we wrap our lives in the Oh, my God. And I started thinking about that. If I were on a deserted island, money doesn't matter,

James Wedmore 

Right?

Jim Fortin 

So, we make money matter because of what we think other people are going to think about us.

James Wedmore 

Yeah,

Jim Fortin 

Of course, we have creature comforts, we have home, and we have, you know, shelter and everything. But I think a lot of us make money matter and make money our master because of what other people will think about us if we're air quote, successful.

James Wedmore 

Yep,

Jim Fortin 

We've given up or I shouldn't say this, but some people give up their soul to make money.

James Wedmore 

Yeah,

Jim Fortin 

That's my interpretation.

James Wedmore 

Also Yes, 1,000%. And if I asked the question, a certain amount of money that you wanted. And I say, what does that give you? And then all finally have power, fame, significance, attention, success, whatever. Couldn't we also say that if we believe that I can't have those are those and those things are important. Only once I get the money, then that's what we've given our power to. And then that's how it has power over us. Because we believe that will change us or make us enough or make us this, whatever status that we think we're going to be once we have that money,

Jim Fortin 

Let me ask you a question about that. It's 2023, the world has changed a lot, economically. A lot of people and I think actually, I was just at my new house, one house away from yours, my neighbor, and no practical jokes over the back fence. So anyways, no promises. They were putting the countertops in today. And I was asking the guy, I said, I said, it's really interesting, that he's busy for months, like everyone and sit down, I can't get my landscaping for four months. And he said, the higher end of the marketplace, the money. We're so busy, we can't even keep up. And the lower end of the marketplace. They're the ones struggling. And I understand that economically. But so many people at either end of the market make money from their master. Yeah, they put all of their happiness into how much money they have more than they don't have. Yeah, so you've been there with have other situations in your life, not the economy, per se for you. Other situations. Does any of this resonate? And how do you manage knowing that things do change?

James Wedmore 

Well, we obviously we need to not let them change us. But it resonates with me. Because I think there was for a long time, I am certain amount of money felt like a destination to get to

Jim Fortin 

What was that amount?

James Wedmore 

You know, the funny thing is that every level it always was the characters higher, right? Always higher, but it's like, once we get to a million, then everything will be fine, and everything will work out. And then you get there and you're like, Oh, whatever. That's it. And once we got there, and I saw that and was like oh my gosh, like it is the carrot on the stick. And I'm just chasing after it. And you're always thinking the destination is out there. And that's that Walt Disney happily ever after when a certain amount of money is in the bank account. But when things are changing out there, I think for me personally, all I can choose to do is not get into any fear about it. And the big thing, I see what the energy and frequency of fears are, that’s going to be the biggest thing that pushes money in abundance away. And so, it is very easy to get into that fear out there. When something is changing, and something is uncertain. But I think that's just going to push money away even more in our lives.

Jim Fortin 

But if money is not your master, that fear would never affect you in the first place.

James Wedmore 

Right? Yeah.

Jim Fortin 

And I see so many people wherever, you know, everyone listening wherever they are on the economic spectrum. I see people of all levels from making 2 million a year to 10 million a year. Yeah. 100,000 a year. They I want it you said something I wanted that a point here. If money is your master. That means your economy is the master. That means.

James Wedmore 

Oh my God so true.

Jim Fortin 

That's trademarked by the way. So how can you become the economy as your master as the economy goes up, guess what? You think your mastery goes up. And as the economy goes down, guess was something external takes your money away from you. And then we sit here going, I'm not happy. I'm not happy. I don't have any money. Oh, my gosh, what happens if, you know, for example, we're sitting here, who knows the government's going to default on their debt?

James Wedmore 

Yeah.

Jim Fortin 

Next week, I'm sitting here going, I'm in the process of finishing a brand-new home, it affects me economically, but I'm like, hey, it is what it is. There's no emotion that I can get into other than things are going to be fine. And I will be.

James Wedmore 

I also liked that he mentioned this last time we were with him is like how important it is to live simply, yeah. And I think if you have a foundation of simplicity of your life, then where it's like, if I just have this and even that sounds a little conditional, but like, you know, like, you know, like, the bare minimums, and that context of like being okay, and knowing that you're okay. And then anything else is just like, and I hope I'm communicating this properly, the way that makes sense to everybody is like, everything else just becomes a wonderful little cherry on top.

Jim Fortin 

Yeah,

James Wedmore 

Versus now I have this attachment to all these things. And I have to have these certain that I have to hold on to that attachment of a lifestyle or a status of luxury, or what the neighbors think. And it's like, no, some of those might come and go, and that might change. But there's never a worry about that because even when you live that simple life, there's a level of a foundation of certainty and happiness within that. And that's a really, like, evolved lot for me being on this path is like, I really could just live like, in a little apartment and have my guitar and a laptop. And I'd be like a couple of books. And I'd be like, wow, I'd be really happy.

Jim Fortin 

You know, it's funny talking about money. I look at Zillow a lot just because I like real estate.

James Wedmore 

Oh, yeah, me too.

Jim Fortin 

So, I'm looking at homes that are like a million dollars. And I'm like, I could walk up and just write a check for that if I wanted too tomorrow. And then like, and I want to live there. But here's where I also good to is, the more things you accumulate in life, if you attach to it, the less simple your life becomes. Yeah, because you spend all of your time trying to protect those veins it absolutely you made money the master. So, then the money gives you what you want. And then what you do is you're so attached to the money, and then what you think it has and what you think people think of you, then what you do is your life becomes can become very challenging, because you're trying to protect all this money that you think you have.

James Wedmore 

Yeah,

Jim Fortin 

And then I go back to well, that does mean that obviously, it's it takes all of your power away to make money your Master, what was the big shift for you? If you if this even resonates with you

James Wedmore 

The big shift for me?

Jim Fortin  

Yeah,

James Wedmore 

I went through what I think I later labeled as like, probably one of the biggest or at least the very first big shamanic death. In

Jim Fortin 

Explain what that is a shamanic death is when a part when you work with a shaman, die. Hang on. Yeah. I had a student walk, excuse me walk up to me and go and they're not working with a Shaman or like, I'm having a shamanic. Well, you're not working with a shaman. You're not having a shamanic death, but it's one part of the personality. Like a snake shedding its skin.

Jim Fortin 

Yeah.

Jim Fortin 

Dies.

Jim Fortin 

Yeah.

Jim Fortin 

So back to you

James Wedmore 

It's really only painful because you like I was still trying to hold on to it.

Jim Fortin 

There are times exactly that. It's like, it can be excruciating. I've been there. But go ahead. So

James Wedmore 

So, this is 2019. So, I have only been working with him for just over a year. And all of a sudden, I have these like, thoughts creeping in my head that were I hadn't had these thoughts for years. And they were like, what are you doing kid with your life? Like, what is this? And I just started questioning everything. And it was really hard and really scary. And

Jim Fortin 

What scares your foundation, yes. What I do with my life, holy shit,

James Wedmore 

I've wrapped my whole identity around it, and everything's great and everything's working. And then you have like a team and people under you. And it's like, Wait, am I questioning everything I do with business and like, and what I reconciled on the other end of that is what was happening is things that I was learning spiritually, that we would bracket under spiritual distinctions was all for business growth. If I learn intuition that'll help me business, if I become more spiritual, that'll help my business. And that changed that NorthStar or path changing was very hard for me. And it's like the opposite. Whereas business spirituality doesn't fuel the growth of a business. Business actually fuels the path of spirituality. Does that make sense?

Jim Fortin 

Yeah.

James Wedmore 

And as soon as that became the new North Star, that if I saw and that was part of that shamanic death, like how much importance I had been putting on all of that stuff, and I said, that's just here if I can, that can be a vehicle where I could fulfill on you know, my, my dharma and my Path and that's beautiful, wonderful. And if that falls away, but that path will never fall away, because it's just me choosing that every day, then what would I ever have to be worried about? And what does that have to do with money anyways? And that was very scary. That wasn't easy to get to. But that's where I landed. And that's why it was such a harsh mindset, because I had to kind of, does that mean, I'm going to be like, a homeless person living in a cave like, you know, meditating on a mountaintop for the rest of your life. And you're just like, got along be I don't I didn't know where I was going to lead me.

Jim Fortin 

Let's go there for a moment.

James Wedmore 

Yeah,

Jim Fortin 

I've been there before where it's like, I don't know if I want to do this anymore. Or why am I doing this?

James Wedmore 

Yeah.

Jim Fortin 

It's, it doesn't seem as fulfilling or whatever. And then we have this lifestyle wrapped around it. And we're like, Okay, well, how am I going to pay for all that? If I'm not doing XYZ anymore? And I've been in that space before, where it's like, what am I doing? Yeah, what am I? Why am I doing it? And when it comes down to, I'm just going to tell you something. I've told people in TCP recently. I just finished doing my 14 TCP right now.

James Wedmore 

Wow.

Jim Fortin 

Yeah. 14, you started the first one, we're doing 14. And I'm like, honestly, I'm like, do I want to do this anymore? Honestly, that's what I came to recently. And I said, but it's not because I can't do anything else. There's a lot of things I can do.

James Wedmore 

Yeah.

Jim Fortin 

But where I am is, this is what I do.

James Wedmore 

Yeah,

Jim Fortin 

This is my service on the planet. This is my dharma. Yeah. So, when I took all the externals away, did that create a whole lot of success doing TCP, and the podcasts and everything else? But you and I were having lunch? And we're talking about what if you just chunked everything. And you're like, well, you could do the podcast, I mean, don't charge for it, you really enjoy doing it. And what I have found that's driven me more than anything. And Don Juan said this, to me, who has done Xavier has mentor, the most important thing I ever did was decide what I had to do before I left the planet. And when I look at it, TCP, the Transformational Coaching Program, is what I do.

James Wedmore 

Yeah.

Jim Fortin 

Can you say that? About what?

James Wedmore 

Yes,

Jim Fortin 

I won't put you on the spot.

James Wedmore 

No. 1,000%. And I believe what's really happening there, when we go through those experiences of is this what I want to do? And it's questioning, questioning? is, it's a good thing. Because what I believe is happening is what is truly driving you and is changing. Yeah, there's things that fall away. It's kind of like the rocket ship going up from Cape Canaveral. It's like those first rockets fall away. And it's like, there's the newness and the excitement of something new, that's novelty, people will be driven by that they'll be excited about and will fall away. And then there'll be something like an obtainable goal that will change my lifestyle or allow us to do this or access a new future, eventually, you'll get that and that will fall away, and then eventually gonna say what has been driving this, because those things fell away. And if we sit with it long enough, we may get to a place where there's something else that's driving this. And I think you found that, and I found that.

Jim Fortin 

Recently, I've watched your post change in the last 18 months. Yeah. Is that because you've found that space for you now?

James Wedmore 

Yeah, yeah, I would say there was December of 2019. When I start getting in that loop of like, I'm questioning all of this.

Jim Fortin 

Yeah,

James Wedmore 

Why. And that lasted, I would say, till like quarter one to 2021. So, like, 18 months or something, and then it was okay, like a new foundation and a little more clarity. And then it's like, all of a sudden, some of the little things you're deciding to do and how you do it in the business start changing and reformulating. And then it's about a year after that, where you start to see that kind of come out into the business. I mean, we have a completely different team. So much of what we do is so different and how we approach it. But don't how you said that was all going to happen. I was like, come on. And it's happening. And you're like, Oh my gosh. And he's like He said something was such a riddle is like, you're going to be doing the same way. But the way in which you're gonna be doing it is going to be completely different. And it's like, unless someone is paying attention, they won't even notice it's different.

Jim Fortin 

Yeah, you mentioned things changing. You know, of course, you know, her Nikki, who has managed my team for five years. I love Nikki, I adore Nikki, and even told me last summer, which is not private, he told you know, I told her this. And I don't think she'd mind me sharing this. But she says she's going to be leaving. And I felt that she was going to leave. I even asked her a couple of days later. I'm like, you know, because I was having this sense myself. I'm like, are you thinking of leaving because I want you to have what you want for you. And if you want to leave, let me help with your next step.

James Wedmore 

The right way,

Jim Fortin 

The right way. Because I love her. I adore her. And I remember after she left, I'm like, oh shit. You know, I realized that was attached to her and the role that I really love her personally. But I was attached to the role. And I've had to figure out new things and new people coming on board because she's not in that role anymore.

James Wedmore 

Yeah.

Jim Fortin 

So, change is going to happen and if we stay attached to things, it's I don't know where I'm going with this thought now, but we stay attached, things don't change. So, what things changed for you when you started letting go?

James Wedmore 

At the start of 2020? I had 17 team members, and I was going yeah, 22 events a year.

Jim Fortin 

I remember you were talking about us talking about that. Okay,

James Wedmore 

We're producing the same revenue. And we have seven full time employees and one part time employee today,

Jim Fortin 

Do you have more for your highest value? Which is freedom? Or how has that changed?

James Wedmore 

I would say I have more of it. One of the things that I don't, it's easier for you I didn't not have it is why I'm kind of pondering that question. I didn’t have it. But what Don Xavier did say to me, and he goes, I was it's the truest thing. Wow. So powerful. He said, well, yeah, before your whole world was business. And now your world is so much more. And that's what changed in my personal life, is that and I don't want to say this in sound cocky. But at that time, when I started question, things like 2019, everything we touched turned to gold.

Jim Fortin 

So, what same thing,

James Wedmore 

So, what do you do when everything you touch turns to gold, you touch more things?

Jim Fortin 

Yeah.

James Wedmore 

And it's like the it's literally the parable and the story of the Midas touch, where all of a sudden, even your food is you're eating gold, now you're gonna starve by your golden touch. And it was becoming all consuming. And I realized that it was like too much of a good thing, that there was no point in doing any other of the good things of life. And my life has and continues. And I call more of that in to be so much richer outside of business, like the last year has been a journey. And I always bug you and send you videos of me learning to play guitar. And I have done in into the world of music, and playing an instrument and like a, you know,

Jim Fortin 

You've enjoyed.

James Wedmore 

Oh my gosh, like, it's like everything. And then I'm doing all these other things. And honestly, like moving out here and diving into a spiritual path, and all these other things, and the new relationships and friendships that I have in my life. And it's like, that's life. And I was going down a path where I was doing business my life. Because look at what we do, man, it's so fulfilling and rewarding. It is when it works. It's fun, it's creative, it's fulfilling, it's, it's effective. It's exciting. It's all these things. But it doesn't have to be all the things. And I'm really grateful that I had those opportunities to say it can continue to be this big, great thing. But don't miss out on everything else in life that is just waiting for you. And I really love that. And I think that made me deepen my purpose even more, to say, if I can still have a great business and a great life, then that's what everybody truly deserves. And sadly, to think that you have to commit and obsess your whole life to a business in order for the business to be successful, is never something that I want to be a messenger of. And that's where a lot of people wake up to this, like anti hustle culture.

Jim Fortin 

Yeah,

James Wedmore 

And all of that type of stuff. And I want people to have extraordinary business. But more importantly, I want them to have an extraordinary life. And the business is actually just a small piece of an extraordinary life.

Jim Fortin 

Yeah, when I started many years ago, I was talking to Rich Schefren bottlenose seven years ago or so. And Rich said because I taught persuasion and influence Rich said subconscious persuasion and influence. Rich said, have you considered you're in the wrong industry?” Because I've worked with Don Xavier for 20 something years, 20 years at that point. And he's like, and Don Xavier said to me many years ago, he goes, how come Wayne Dyer is talking about me? And the work that I do, and you're my brother-in-law, and you're not talking about it at all, and truth be told, I was like, what do I have to say? What do I have to say, you know, and Rich said to me, he goes, have you considered you're on the wrong track? And I said, Hell, no. I mean, I make good money at this. I like doing it. I'm good at it. I had a good life. And when I dropped that and started doing TCP, the first year in business was a $1.2 million year, the very first year in business, and it's doubled every year. And what I've looked at is that when you're living from the soul, when you're living from the heart, all the things that used to be hard, or no longer hard that becomes they actually come to you. What's your thoughts or well on that.

James Wedmore 

Before I answer that is so Wow. To me, because my first experience of you and how I met you.

Jim Fortin 

Yeah.

James Wedmore 

Are you going into a Facebook group. Yeah. Of Brandon's.

Jim Fortin 

Yeah.

James Wedmore 

And you did a poll.

Jim Fortin 

I remember that.

James Wedmore 

Then you asked that question. You said Do I do Subconscious Reprogramming? I'm thinking about putting together this membership or this specific product. What would you guys really want to hear more of Subconscious Reprogramming, Sales Persuasion kind of stuff. Or this? Yeah,

Jim Fortin 

How not to be a virgin?

James Wedmore 

Yes. But it was more like, what was the TCP or like the sales, persuasion stuff. Everyone in there is like, the sales, persuasion stuff. That's what sells. That's what people want. That's the clear transformation. And everyone was pushing that. And I didn't comment. And I just sent you a private DM and I said, hey, I don't want to get in the way of whatever you want to do. But if you want to talk about this one on my podcast, I would love to have you.

Jim Fortin 

 Oh, we did those 114.

James Wedmore 

Right. And that was episode 114.

Jim Fortin 

Holy cow.

James Wedmore 

And then we got off that and I was going through some stuff in my life, I was having growing pains. Things were happening to me as I was growing, you know, it was like more in the spotlight. And people were being, you know, nasty. And I was having a hard time dealing with that. So, I reached out to you for like, I just feel like there's some stuff, I'm just taking myself down. And so, we did one on one. And then two weeks after that I had I gotten a lawsuit and I someone tried to extort me. And it was an old like, freelancer, and it was just this awful thing. And even, you know, told Don Xavier. Yeah, this is total extortion, you know, and it's like this kind of what happens in business, sometimes. Part of that trust no one and I had not been doing that. And that took me down. I work and I fed that fear so hard. And I remember like, if I wasn't going through that with you, I can only imagine what I would have done, I would have nosedived everything. I've just clouded into the ground and blown it all.

James Wedmore 

So, all of you listening that are considering going into the Transformational Coaching Program. His exact comment to me then was, I would have nosedived my business in the ground if you weren't there. Yeah. So, take note of you guys listening to what I can help you do. Okay. But yeah, but yeah, back to your comment.

James Wedmore 

And I really mean that. I said that to you. I know I've said that to you before because diag was down. I mean, I remember like we were sitting there huddled crying ourselves to sleep every night. Because

Jim Fortin 

Not you and I, someone else.

James Wedmore 

You and I a little bit.

Jim Fortin 

Okay.

James Wedmore 

So, but yes, my, my now ex-wife best. And it was like, this is it. This is the end. This is the beginning of the end. And I decided in my mind that it was over. And you got me out of that. But you didn't just get me out of that. Like everything clicked into place. And it's amazing. The thing that I thought was the thing was going to take me down is what catapulted that to 10 million. That's what took it to 10 million, that whole experience of going through that dark night of the soul and facing some real fears that were still there. They just got amplified. They were already there that it was in the background, like an air conditioner was like, what if this doesn't last? What it was those shoes gonna drop and whatever, it's only a matter of time, this is a fluke. And then I got to look at those front-end centers and you helped me look at those. And then it was like, once I got to look, I was like, Alright, fuck this, I'm done. Let's just fucking do this. And that's when the business exploded.

Jim Fortin 

Yeah, and I recall that.

James Wedmore 

I really got how much even just a little annual use word a word. It was like micro fears that even those little 5% of fears are playing a bigger role in your performance than you even realize.

Jim Fortin 

Subconscious.

James Wedmore 

Absolutely.

Jim Fortin 

Yeah, it's playing out, you know, you find I think it's normal to go to, for most people to go into some fear. But I assume that you've probably dropped most of those things in the past, I used to hold you back. You're not that person anymore.

James Wedmore 

Correct. And I would say, that's the biggest thing, the difference between you knows, like, Don Xavier says like, I give my 100% if the difference between someone giving their 95%, and their 100% is grandkid in size, and that's where I was at, I was at 95%. And the 5% holding back was still a level of fear. So, when that was gone, my 100% was like a whole another level. And so today what I say when we look at the fear conversation is like I think fear should continue to come up for you as you're growing into whatever that new venture is that new unknown, but it's does that fear run the show drive the boat? Does that fear tell you what you do and not do? And I can see it a lot better today because you've you just get so fucking familiar with it. That you're like, no, I see that. But no, I'm doing this anyways. So, it doesn't make my decisions like it was it doesn't drive my actions like it didn’t.

Jim Fortin 

Do you find that because you're living. I don't know the right words, but soulfully now or from your dharma, that stuff when you weren't living from your dharma would just send the train off the craft.

James Wedmore 

I think purpose is in my opinion, the strongest antidote to fear. Because if a lot of the fears that we have are self-perceived, right, they're pure. It's about preservation of self and our ego and reputation.

Jim Fortin 

Looking good or not

James Wedmore  

Looking good. And even the money is like how much of that is what you really need versus what you think you need and all that stuff. And true Dharma purpose is completely selfless. That is, you're just a tool or a vessel to do something. And anytime you orient we all have an experience of our life where we lost ourselves in the pursuit of something that was bigger beyond ourselves, like we've gotten caught up in in a charity or an organization or a fundraiser or in helping somebody, and you're not there in that it's just solely focused on that. And there's no fear in there. There's no like, oh, I really want to help this person, but I don't know, should I not help them? Right? It's just like, I need to help this person and you do it, you know, people that just like, are able to raise millions of dollars for an amazing cause. And they're not in their head or their self-sabotage or impostor syndrome. Why? Because you're at that level of purpose. And I see that as my ultimate antidote. And as long as I'm focusing on that, I don't, there is no fear there. If I can help one person today, if I can make that difference for somebody, if I can do what I'm here to do. Their fear is not present in that conversation at all.

Jim Fortin 

Yeah, let me share something there. And then we'll wrap up with a question somebody, but my cousin that I grew up with many years ago, sent her son off back in I don't know, the year 2000. Sent her son, I've never told you the story. Sent her son off to Iraq, or Afghanistan back then whatever it was back then. And anyway, he was the first month or so he said, Mom, you sent me a care package. You’re the only one in the platoon who got a care package. Next month, send 20 care packages. She sent 20 care packages. And the next month, her organization grew to that's called a platoon. Today, she provides 10% of US troops care packages all over the world. And I mean, it's a global, all presidents recommend, you know, given her a commendation or whatever the last, you know, 20 years. He's not on the planet Ross Perot, one of the body organizations from her. And she said no. And here's the thing, we're talking about one night, her son came back, and she was friends with General Petraeus, and very big people. She called me one night, and her son came back, this is probably five, seven years ago, her son came back and military a lot of years, PTSD, committed suicide. And we were chatting a lot that night. And she said, this was in August. And she said that she goes, I have to go, she goes, I have to raise eight more million dollars. So, I can finish out the year for adopting platoon.org. And in that moment, I'm like, oh, my God, this person is somebody who lives from their purpose and look at the impact they've had in the world. When you live from your purpose, which I do you do. And anyway, I just wanted to share that, but AYNI  A_Y_N _I Ancient Incan for reciprocity of life. Yeah. What's your experience? What's your thought?

James Wedmore 

Today, I see how much that we have to kind of spoke about this was at the beginning of this episode, I think so. We have to govern both sides of it. Right? And

Jim Fortin 

About not getting blindly right or

James Wedmore 

About, there'll be certain times in your life or certain positions that you're in, where there's a relationship that you have, or multiple, where you notice that it's one sided on that side. And it's still up to you to be able to manage that. You know, it's not it, I take full responsibility for the balancing on both ends. I always today I'm mindful with anyone that I always want to like, I always want to like, tip the scales where I'm exchanging, exchanging more that energy outward towards than ever receiving. But if we're not mindful of those that are the constant takers and putting the kibosh on that in that way, that it's just as important that we do.

Jim Fortin 

You know, we always hear Don Xavier. I've heard it for many years, and it's transformed my life is talking about the power of AYNI. Yeah, I used to not be that person. I used to be me, first, let me take care of me and let me build my business. Let me get my money. Who then I'll exhale then I'll help everyone else around me once I helped me. Now I'm all about and I have for years. Let me just help other people. How will people be listening? Here's where I want to wrap up tonight, people listening, a lot of people will misunderstand AYNI. So, it is ancient Incan for reciprocity life. But what it really means is the translation is today for me tomorrow for you. That's what I read. And I thought, well, that's even backwards because what it should be is today for you today for you tomorrow for me, putting other people first other people will take advantage of you. Not everyone but there are some people and there's some people that will scavenge you. So, people listen, because you've been through this. You have been through this in a dramatic and monumental way somebody scavenging in your life. How do we manage that by being open-hearted and not letting people take advantage of us?

James Wedmore 

I think it's different in every context. because I've had different types of relationships with, you know, where that's been the experience. So, if the boring answer is theirs, it's getting better at being in our personal power too, to establish boundaries.

Jim Fortin 

Yeah,

James Wedmore 

You know, I've gotten a lot better at just saying no to people and people that ask and it's always never enough, you know, and I feel bad.

Jim Fortin 

Do you feel bad?

James Wedmore 

No, I don't feel no, I don't feel bad. Yes, of course, or I just wouldn't, because that's why I wouldn't say it. But I look at it as this is hurting both of us. So, it's like, balance and harmony are what it is, to me. It's like, there's is their balance and harmony within the relationship. And when there's balance and harmony, there's a resonance, there's an amplification, there's an abundance. So, if we're not balancing and harmonizing something in that relationship, then it's going to hurt both of us. So, we're not going to just let this, you know, bleed out and continue to affect us, or are we just gonna put an end to it right now and say, you know, we need to triage this and address it. And I look at that as such an important thing for workability in your life, that it takes precedence over someone's feelings in the moment, like, hey, there's not going to happen until, you know, we fix this. And so, boundaries, you know, being in that power of communication with somebody, but man, it's like you it, it becomes an awareness in your life, and you're seeing it everywhere. And you're seeing, I was like, man, Jim's done so much for me, like, have I returned the favor? And like, what can I do for him? And it's like, you just, you're managing it.

Jim Fortin 

Yeah.

James Wedmore 

And it becomes something that's a part of your life. And you realize you're not doing it to get but you're doing it, because the goal is that harmony, that balance, and you're doing it everywhere. And then you know, you're like, obviously, it's like, I always want to make sure that it's, I'm not at a deficit in my life. I'm giving more, but I'm managing it. And that's with everyone and everything. And I think it is because of its nature, right? Does that harmony and AYNI with a nature and we're trying to be in that synchronicity with it, it's just going to make your life work in a more enriching way. And an important place to implement this. I don't know if you talk to your students about it this way. But sales and charging money is AYNI conversation. Yeah. Because anyone listening, if you are that online expert, that we're talking about years of your knowledge and your expertise and your experience and your wisdom and your unique perspectives. And we're just going to give that to somebody like that, okay?

Jim Fortin 

And they won't value it.

James Wedmore 

they won't value it. And they won't be able to value it. It's not just a conscious choice, they won't be able to gain what there is to gain.

Jim Fortin 

This is free. So why should I dig in?

James Wedmore 

Yeah,

Jim Fortin 

I didn't put the money in it.

James Wedmore 

Right?

Jim Fortin 

Those get in the game. So even though its other people pay $3,000? I'll get to it later.

James Wedmore 

Yeah.

Jim Fortin 

And I find here not to interrupt you and I gave a money program that I have this someone saw his therapist here in Sedona he's always battling with money. Six months later, I'm like, have you listened? No, I haven't dug in yet. I don't have time. It's, it's a $500 program. People don't value what free right? So. Okay,

James Wedmore 

Did I tell you this? Did I tell you the story about my sister? She bought business by design in 2021.

Jim Fortin 

No, you didn't tell me.

James Wedmore 

On her birthday. And everyone's like, you jerk. What a jerky brother. You made her pay for it? Well, the funny thing is, she called me that day. And she called me to try to blast me she thought she could finally win one. And she goes, I paid the money. I bought it. And I didn't even get an email. What kind of thing are you brought in here? I didn't get a confirmation email. I don't have access to the program. And I'm sitting there like, hold on. Right? It's the bottom of this. You know why she didn't get an email, Jim, is because she already had the program. I gave it to him three years earlier. She never opened a single thing. My sister launched her business within 90 days.

Jim Fortin 

And paying for it. I got my skin in the game. I'm gonna pay for it right now.

James Wedmore 

And she'll tell me she's like, it's because I finally I made the decision. And I was willing to exchange that energy.

Jim Fortin 

So, everything's an exchange. And I want to tell you for the record is that I'm grateful for you know, I've often I've been told you thought about what did we agree to before we got here? Meaning I met you and you started helping me first. And I'm like that was already in the cards. And then other things that I did with you were already on the cards, but we didn't at 3d know it was in the cards. But it's all because looked like he was in the same family. Now, Don Xavier I know. Not a cold, bloodless was a same family. But we're in the same spiritual family together. And this was all written in the stars before we ever shut up on the planet. So, I just want to tell you, thank you for this episode.

James Wedmore 

I'll never forget, I got off that first podcast that we did episode 114 And I like jumped up and down in the other room. I said we're about to air the best episode that we've ever had on the podcast. And I imagine.

Jim Fortin 

It was magic.

James Wedmore 

And it's just crazy. And it's like it was all based on a Facebook post. I didn't know you. Brandon, talked about you. And I just I don't go in that group. I don't spend time with her. But I saw that post. And I was like that episode, if that guy wants to talk about that, I would love that on my show, and my audience will love it. And that's, that's how it started.

Jim Fortin 

Well, you guys actually right into customer service. And let us know that because we've had a lot of people say, I want you guys, you and Brandon and Brett and James to do more episodes together. We talked about and started a podcast.

James Wedmore 

But you have got to pay for it.

Jim Fortin 

Come on. But we started the podcast, and we've not gone or done it yet. What is

James Wedmore 

Yeah.

Jim Fortin 

So that's part of our service, we need to do something like that. Okay, everyone is listening. Thank you, James, so much for everything.

James Wedmore 

Thanks for having me.

Jim Fortin 

Absolutely. Thank you. Thank you. Thank you for sharing your wisdom. I really appreciate it.

James Wedmore 

Of course.

Jim Fortin 

And I'll tell you guys more about James a little later on. Alright, guys, catch you later. Bye-bye.

Okay, so I told you that we went all over the place we talked about a lot. This conversation was a little, you know, more somber than the last one that James and I had. But there was a whole lot of authenticity and personal sharing in this particular episode. James and I are both on a mission to help as many people as we can. Me, I help them transform their lives. James helps them transform their businesses, so they can create a better experience of life. Hopefully, you've gotten a lot out of this episode, you enjoyed it, keep coming back, because I'm going to have more episodes of James. And again, reminder, what James teaches, you need, if you're a business owner, I even use it in my own business. What a lot of people don't know is that and I say this publicly, for no other reason other than just to demonstrate, my business has generated nearly $23 million in revenue in four and a half years. And I did that because of what I've learned from James, and I've learned about business building from James. I've been in marketing for a lot of years, many years. But James helped me take my game online to the next level. So, whatever you do, go to jimfortin.com/rise R I S E get registered for James's free training. And this is only going to be up about one more week. So please do not put this off. Go to jimfortin.com/rise and enjoy the training and start building free training and start building your business out our brand new and more profitable way. Thanks for listening, and I'll catch you over on another episode. Bye bye.

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Jim Fortin

Jim is an international subconscious self-transformation and high performance expert with over two decades of expertise in brain based transformation and high performance. Using a brain based approach coupled with transformational psychology and ancient wisdom Jim has created programs that create long-term core-level life transformation in his students.

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