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The Jim Fortin Podcast

EPISODE 357: “Throwback to Episode 1: Transforming Your Life From The Inside Out”

January 16, 2025

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In this episode you'll discover why you’ve worked really hard, put in all the effort, the hours, the blood sweat and tears and you’re still not getting the results you want. If you’re like most people you are working backwards—working from the “have do be” model. If I had the money then I could hire someone and grow my business. This is a broken model! The model that you want to start working from is what I call “be do have” model. “Who or how do I have to be to do the things that I choose to do to have the success that I want?”

In this episode I discuss:

  • Are you working from an identity that sabotages you?
  • How perfectionism didn’t stop me from getting this podcast out
  • How most people are working backwards
  • The “be do have” model (if you’re not using this, you’re sabotaging yourself!)
  • Why people are setting goals in the wrong way
  • The reason you haven’t created what you want to create in life
  • Who are you really? Where were you before you landed on this planet?
  • A powerful question to start asking yourself

Transformational Takeaway

What am I committed to and how or who do I have to be to achieve that?

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Full Episode Transcript

You’re listening to the Transform Your Life from the Inside Out podcast. This is a
throwback episode from episode number one, and that episode was titled Transform Your
Life from the Inside Out. Most people work backwards. We’re all taught to get more
in life, to create more in life. We have to do more, to have more.
That is a broken performance model. That’s a broken strategy. You know, James Allen
wrote many years ago a book called “As a Man Thinketh.” He had a quote in that
book, but one of his quotes is, is that your environment is just your looking
glass. We actually work from the inside out. And to create what you want in life,
you’ve got to start working from the inside out and not the outside in. So to
start transforming your life from the inside out, keep listening. Hi,
I’m Jim Fortin and you’re about to start transforming your life from the inside out
with this podcast. I’m widely considered the leader in subconscious transformation and
I’ve coached super achievers all around the world for over 25 years. Here you’re
going to find no raw, raw motivation and no hype because this podcast is a
combination of brain science, transformational psychology, and ancient wisdom all rolled
into one to take your life to levels you’ve never thought possible. If you’re
wanting a lot more in life to feel better, to heal, to have peace of mind,
to feel powerful and alive, and to bring more abundance and prosperity into your
life, then this podcast is for you because you’re going to start learning how to
master your mind and evolve your consciousness. And when you do that, anything you
want then becomes possible for you. I’m glad you’re here. Okay,
so this is obviously the transform your life from the Inside Out podcast. So the
place that I want to start quite literally is what is transformation. You know,
you see all the motivational speakers and you probably are like a lot of people.
You probably have, you know, read a lot of books, been to a lot of seminars and
webinars and online training and YouTube videos, but you’re still not getting the
results that you want. The reason why is that most people, they work backwards when
they’re wanting to create change in their life. So, most people work from what I
call more, better, different. They want a little more, a little better,
and a little different. The definition of transformation is a thorough or dramatic
change in form or appearance. But yet this rarely happens with people.
And again, the reason that it rarely happens is because people do not know how to
transform from the side out. As a matter of fact, there is so much, so much
incorrect information in the marketplace and 99 % of the information out there that
you and probably most people follow is all about how to go do something to get the
outcomes that you want. Now, I want you to think back and I want you to look at
your life. How many times have you tried to do something to get the outcomes that
you want and you don’t get the outcome. You might get a little bit of change, but
for the most part, things don’t change for you. See, change doesn’t come through and
by what you’re doing. Change comes from who you’re being,
which is your unconscious identity. I want to speak about identity for a moment and
this podcast is going to be full of episodes on identity and many,
many things because we’re just going to scratch the surface as we’re starting here
and I’m going to dig into a lot as we go through these episodes.
Most people don’t even understand identity, which is self -image, so most people never
look at that. So let’s say, for example, I’m going to just use a simple metaphor
here or an analogy, an analogy, is that, let’s say that you grew up poor and you
grew up hearing that money’s hard to come by, it doesn’t grow on trees and you
have to struggle for it and you’ve got to work hard and all this kind of stuff,
you know, work till your eyeballs bleed and all this nonsense that a lot of
internet personalities say. So let’s say that that is your identity,
that’s who you are, that’s how you show up in the world and that’s what you do.
Well, if you notice, it’s going to be near impossible to create the outcome that
you want because you’re already working from an identity that sabotages you. That’s
why, and a couple of episodes later here, we’ll be talking about identity. That’s
why it’s so vital that you shift your unconscious identity. So when you actually try
to change your life from your current identity, that’s a trap. And that keeps most
people stuck. Alright, I need to be upfront here and very personal with you before
we go any further. I am a recovering perfectionist.
Anything that I would do in the past, whether it be video or audio or whatever, I
was the kind of guy that always wanted it to be polished and wanted it to be, you
know, really good editing and the sound good and everything else, and I’m going to
tell you right now that that’s not, of course, I want it to be professional, but I
can’t be that person and show up in these podcasts and make the impact that I
want. I want these episodes to be literally like an old FDR fireside chat,
literally me just talking to you. And that being said, I’m not going to actually,
even though I have an editor, I’m not going to be doing a lot of extreme editing.
I’m going to just be me, whether I misspeak or I use the wrong tense or I start
up or I say something differently. This is just me and you talking because I know
if I try to script it out and try to air quote, get it right. These episodes are
never going to get out. So I just want to say that very early in our time
together because that, that frees me to be me, that frees me to actually interact
with you and to let what needs to come through me come through me so that I can
serve you. Okay, so right now in our time and thank you for letting me say that.
So right now in our time together, what you understand is if you’re like most
people, you probably, you probably work backwards and you’ve been working backwards
your entire lifetime. What that means is that you’ve been trying to do things to
get the outcomes that you want and if you look at your past history that has not
worked for you very well. Now I want to say also which we’re going to talk about
I don’t know I think it’s episode number three or four where I have it mapped out
is about your habits. We’re not going to go into that now but your habits most
people don’t even know that habits come for the most part from the oldest part of
the brain called the reptilian part of the brain. So anytime that you or anyone
says, you know what, I want to change my mindset, which is psychological. They
actually, what they’re really saying is they want to change a habit, which is
actually neurological. And if you’re like most people again, you have probably failed
in changing your habits because you do not understand how the brain works. We’ll get
to that a little bit later on in our time together. All right, so you know that
most people work backwards and let me explain what that means. Most people work from
what I call the have, do, be, model. And by the way, I used to work this very
same way. The have, do, be, model is this. If I have or had something,
then I could do something and I could be something. An example would be if I have
or I had the money, then I could hire somebody to do my Facebook ads,
or I could hire a personal trainer, or I could hire an integrator,
or I could do something to grow my life or to change my life or my business if I
have or I had the money. As I’m saying that, do you hear that in your own self
-talk? Have you ever said that before? You know, if I had XYZ, then I would go
then I would go do something different. Okay, so the have to be is if I have
something or had, then I could do. I could do something to create change in my
life. And then I could be successful or healthy or trim or fit or a millionaire or
whatever it is that you want to be.
That is a broken model. And I don’t even need to prove that if you look at your
own life. And this is where (audio cuts out)
I’m using this as an example and I have been here myself in my own life, you
know, a time in the past. So, people will say, “Well, you know, Jim, if I had the
money, I would register for your transformational coaching program and then I would
do it. I would go through it and I would be successful.” The reality is if you
never have the money now, it’s because something that you’re not doing and something
that you’re not being, how do you expect to have the money later? Like I said,
it’s a broken model and trust me when I say I used to be an expert at working
that broken model. The way that you want to start working is what I call be do
have. Be do have is who or how do I have to be to do the things that I choose
to do to have the success that I want. You know,
a great example would be let’s say working out.
So let’s say that you wanna get in this shape. And the biggest mistake that a lot
of people make when they start working out is they’re waiting for the motivation
first. You know, once I have the motivation to work out, then I’m gonna go do it,
but because I don’t have the motivation, therefore I’m not gonna do it. Well, let’s
talk about be. The way you must be first, which is a characteristic and way of
being, is you must be committed. Because see,
if you’ve ever worked out before, you might have noticed that, you know what, you
just don’t feel like it. You don’t want to do it. You don’t have the motivation,
but you know what, you get committed and you start working out in week number three
or so, your pants are fitting better or your dress and you’re looking in the mirror
and you’re like, wow, I’m starting to, you know, I’m starting to get some results
here. And then what happens as a result of staying committed, now you’re getting
results, now you are being motivated. And because you’re being motivated,
that fuels the entire process for you to continue to do what you need to do to
have the body that you want.
So it’s obvious that most people and probably you have been working backwards. One
of my coaches once said to me, He’s said, he’s been a transformational coach for 40
years now, and he said that success quite simply is a matter of character.
And character, obviously, is characteristics. So when you look at what you want to
create in life, are you working from trying to do things which is behavior, or are
you working from being? Let me give you another example here. For many years, I
worked with selling professionals all around the world teaching neuro persuasion,
subconscious persuasion and influence. I don’t even know how many selling professionals
I’ve worked with. It’s been a lot. And what most selling professionals will do is
they will say, you know what? My pipeline is drawing up and you know what? I don’t
have enough people in my pipeline and I’ve got to make some money. So what I’m
going to do is I’m going to actually go do something. I’m going to go network.
I’m going to go prospect. I’m going to go lead generate. I’m going to go do
something. That’s the wrong place to start because very quickly, you know, they’ll
say on Monday, I’m going to start lead generating on Monday. And then by, you know,
Thursday or Friday, they’re back to their old behaviors again and old habits. And
then Monday, a week later, they’re really back to their old behaviors again. Can you
relate to this? And if you can, It’s because you’re working backwards.
What they never stopped to ask themselves is who or how was I being that allowed
me or allowed my pipeline to dry up in the first place? Well, the ways that this
person was being, and there are many ways. I don’t know. I mean, everyone’s
different. They were being
Uncommitted and then many things maybe and the people use different words Maybe lazy
might be a word or unmotivated or unfocused or or undriven I don’t know and maybe
some of these apply to you and maybe some of these don’t but we never for the
most part look at Who am I being and what ways was I being that created the
outcomes that I didn’t want We generally look at what we did or didn’t do, but
generally also never attribute that to ways of being. So as I said when we started
this, most people, and I think you see that by now, they work backwards. You know,
in culture, in the world right now, and in the social media sphere and social media
world, and this has been around for a while, you see people, there’s this one
person in particular, he’s very, very popular, and you know what, I mean, it’s not
my place to take away from anyone. Everyone’s playing their role for whatever role
they’re playing. But he tells these people, “You have to work until your eyeballs
bleed.” I’ve heard that before. And the reality is, is let’s say, for example, when
it comes to money consciousness, and let’s say that you’re being poor in your mind.
Let’s say that your subconscious paradigms are about poverty, then how are you being.
You are being in a place of low money consciousness. And then on the flip side,
what many people do is they listen to this guy and they will go out and work
until their eyeballs bleed and they will put in 70 hour, you know, 70 or weeks and
they’ll spend time away from the kids and the husband and the wife and the family
and they will work and work and work. Why? Because they’re doing something. And the
reality is, is they’re not being the person they need to be.
to take massive action. And he’s built his entire business on that. Well, that’s a
doing behavior. And let me show you how that’s faulty. Let’s say, for example, that
you may go to one of his seminars and he says, you know what? You wanna change
your life. You’ve gotta take massive action. And you think, well, okay, yeah, that
makes a lot of sense to me. If I take massive action, I’m going to get massive
results. There’s a question here that’s not being asked. And the question is,
are you the kind of person that can sustain taking massive action?
See, to sustain massive action, you must be self -integral.
You must be committed. You must be 100 % responsible. You must be focused.
You must be driven. And so notice here that you can take massive action all day
long, but if you’re not being these characteristics, very quickly, the massive action
wears off. And I am definitely not calling anyone an idiot, but many of you have
probably heard of Jim Rohn. He’s called America’s Business Philosopher. And Jim Rohn
said a lot of years ago, he said that if you motivate an idiot, you’ve got nothing
more than a motivated idiot. And myself, I have probably been there at some point
in the past, but I’m telling you, what matters most is not what you do.
What matters most is who you’re being.
See, people think that we have to do things, but what they never fully recognize is
what you do is only as effective as effective as you,
the being doing the doing, the being doing the doing. Let me repeat that again,
I stumbled a little bit there, is that what you do is only as effective as the
being that you are. So consider that. So your massive action, or you’re working out,
or you’re prospecting, or you’re lead generation, or you’re copywriting, or your
funnels, or your business building, or whatever it is, what you do is only as
effective as who you are.
I was at a multi -level marketing event several years ago. It was a big event.
There’s probably 10 ,000 people there, and I was one of the speakers. And the
speaker before me, he was up on stage, and he had everyone write down their goals
for the next 12 months. And the event was in January, and he said, “Everyone, I
want you to write down your goals.” And I just sat in the back of the room and I
watched and all these people pulled out their paper and they were all excited and
they were all setting their goals for the home and the double platinum level and
the BMW and the Mercedes and to have this level and this in my down line and all
this stuff. And I guarantee you right now, I guarantee you that 97 to 98 % of
those people never achieved those goals. And the reason why is they try to do
things to get themselves to those goals instead of being someone. And not only that,
those goals were inconsistent with their unconscious identity. In the first several
podcasts, one of the episodes is going to be about identity. Identity is vital
because identity is your destiny. And however, you have learned because you have been
conditioned. We come to the world, like John Locke said, the British philosopher. I
believe he’s British back in the 1600s or 1700s. We come to the world Tabula Rossa,
which is a blank slate. And you have learned your self -image and you’ve learned
your identity. And whatever that self -image or identity is, I’m going to use this
word in particular, you are trapped in that identity. Why? Because it’s like a pair
of glasses. When you have them on, you don’t even know that you have them on. The
same thing with your identity
Your identity is progressive, meaning because most people that follow my information
and you’ll see as you listen to my podcast, I go well beyond anything else out
there in the marketplace, especially when we start talking about higher esoteric
things. So what I know about you is that your identity is progressive. I know that
people that follow me are generally what I call early adopters or head of the
curve, and I know that your identity is in the of element. The reason that I know
that is because if that wasn’t in your identity, you would not be doing what you’re
doing right now, which is listening to this podcast. So obviously, you can see with
that actually, that example right there, that analogy, you can see how identity
works, but the same thing plays out in your life. All right, so let’s keep going
here. So at this MLM event, everyone, you know, is setting out their goals and all
us. Have you ever asked yourself why goal setting doesn’t work? Consider that.
You might even be thinking, “What are you talking about? Everybody says you should
set your goals.” Well, yes, everyone says that you should set your goals, but here’s
why goal setting in and of itself is a broken process. Because most people set
their goals for what they want at some point in the future from the person they’re
being now. And because they’re setting their goals from the person they are being
now, which means that’s all they can do because that’s who they’re being and all
that they do keeps them trapped where they are. Therefore, they’re not going to be
able to create what it is that they want to create later. And I’ll say this a lot
in our time together, but that’s why you want to work actually from your goals and
your vision, not to your goals and your vision, which is what most people do.
I also want to say once I get on a role, these are not scripted. Once I get on
the role, sometimes things just start coming through me and I’m like, wow, that’s a
pretty good piece of content. And I work from home now. So if I get on a role
and one of the dogs barks, you know, one of the dogs audio bombs me, I’m not
cutting it out. So you may get to know my dogs as well. Okay, now you may or may
not know that I’m an NLP master practitioner. NLP is Neuro -Linguistic Programming.
It is a psychology that was created back in the 1970s by Richard Bandler and John
Grinder. If you look up NLP online, you will find tons of stuff about NLP, Neuro
-Linguistic Programming. Back in the 50s, there was a guy named Gregory Bateson, a
social psychologist, and he came up with a model of behavior that he called the
logical level. Now obviously this is not visual but I want to take you through this
logical level and as we’re going through this it’s going to be absolutely obvious to
you why you have not created what you want to create in life. What you may want
to do also is if you’re not driving and if you’re driving definitely do not do
this but if you’re at home somewhere if you’re at the office I want you to pull
out a pencil and paper or pen and paper or whatever you use to draw. And I want
you to draw a triangle, about half a page in size in front of you.
We’re gonna go through this slowly. At the top of the triangle, I want you to
write the word environment, top of the triangle. And we’re gonna actually go down
like a ladder because we’re gonna write things under that. I want you to write down
the word environment.
Then, below that, I want you to write the word “behavior.” And if you’re actually
writing this, it’ll be even more powerful because you can visually see what I’m
explaining and sharing here. And then, below “behavior,” like a ladder against stair
steps, I want you to write the word “skills.” In NLP, they have two words,
their skills and capabilities, but we’ll just write “skills.” Then below that, I want
you to write the word beliefs.
Then below that, I want you to write the word identity.
Now, something that I have not shared, and if you’re listening, you may have been
following me for a while, but you’ve never heard me say this. In the formal NLP
model, below that they have the word spirit or source,
Meaning, the divine energy, the cosmic energy, the cosmic field, the God energy, the
whatever quantum dimension energy that comes through you because you are an energetic
being. But what I want you, if you’re looking at this and you wrote this out, what
I want you to look at, I want you to go up to the word behavior, which we
started with environment and then behaviors, and I want you to circle that word
behavior. And I want you to look at that because see, when you want to create
change in your life, If you’re like most people that is where you start at the
level of behavior So let’s use the example again of working out January beginning of
the year you look at the gym and Everyone everyone’s in the gym working out in
January by the third week of January I believe only 8 % of people are left Why
because they’re trying to do something meaning getting in their car and going to the
gym to create the outcomes that they want They’re trying to do something to get the
outcome that they want. What no one ever thinks about is okay, that’s my behavior,
but I want you to go down and I want you to circle identity and I want you to
look at that. What is the identity of the person working out? So let’s say that
the identity of the person working out, the identity is, you know what? I can’t
stick to anything. That’s a characteristic they believe they have and you can also
circle beliefs their belief might be I am a person Which is identity who can’t
stick to anything well How effective if you look back up to the top of the pyramid
how effective is the behavior going to be? When the belief in the identity is that
I’m a person who can’t stick to anything Oh, let me explain here because I tend to
get sidetracked a little bit when we say environment at the top of the pyramid that
is your physical world, your physical body, and the outcome that you are wanting to
create. And if you’re not getting the outcome that you want at the environment, it’s
not because of what you do, which is probably what you’ve been doing is trying to
do things. It’s all about who you are being at your identity level.
Hopefully that’s making sense at this point, because as I tell my students that
being and the way that you be is the genesis of what you create.
How you’re being will determine what you create. So let’s take this over to your
personal relationship, maybe a marriage. Now, let’s say that your marriage or your
relationship isn’t where you want it to be. And I’m sure I’m going to do a podcast
episode on this. Most people work backwards in their relationships. This is partly
brain -based, but most people actually work in their relationship from a very selfish
position. But if you look at your relationship and you’re not getting the results
that you want, what most people try to do is they try to do something to air
quote, fix the relationship. The question that I’m asking you is what ways,
What ways do you have to be and how do you have to be to show up your best in
your personal relationships?
Now, again, I’m going to do more episodes on this. I don’t know if it’s episode
two or three where we’re going to go into identity, but your identity determines
your ways of being and your identity you learned before the age of eight. Socrates
said something like this, and there’s also a German psychologist who said something
similar. And he said, “Give me a child until the age of eight, and I will own him
for a lifetime.” That is because we become who we are at a very early age.
What happens is the analytical part of the brain is not developed in the way that
it’s supposed to actually work as adults. So, for the most part, anything that is
said to you as a child under the age of eight or so goes right to the unconscious
mind because we cannot analyze until we’re a little older. This is why if you see
two little boys in the playground, they’re five years old. One little boy that’s
five years old looks at the other and says, “You’re stupid.” And the boy starts
crying. But if you look at 12 -year -old little boys and one little boy says,
“You’re stupid.” The other kid says, I’m not stupid, you’re stupid. Why? Because you
can analyze what was said. So, and I’m gonna take all this apart for you as you
go through these podcasts and our time together. I’m going to quite literally and
our time together help you transform your life by rebuilding you from the inside
out, podcast episode by podcast episode. But if we look at now this pyramid,
the formal name for that in NLP, it’s called the logical level. Again, it was
created by Gregory Bateson, a social psychologist. Back in the 1880s or so,
there was a guy named James Allen, and he wrote a little book called “As a Man
Thinketh.” He said, “Mind is a master power that molds and makes.
Man is mind and evermore he takes. He thinks in secret and it comes to pass that
his Ironment is Just is looking glass So your bank account your body your
relationships Everything in your life is just your looking glass and it’s all created
from your Identity so
in this first episode, what I want you to look at and what I want you to get is
that in order for you to transform your life, you can’t go do things to do it.
It doesn’t work because you’re doing is only as effective as it being doing to
doing. What you must do to create long -term personal change is to transform who you
are in the inside. That’s why this podcast is called transform your life from the
inside out. It’s not go do be more blah blah blah It’s transformation.
So we’re going to have to start working on the inside Now I told you earlier that
I’m going to go deeper than anything you’ve ever heard before and my objective is
for every podcast episode There to be there is to be a big aha for you a big
takeaway.
I want to actually just plant some seeds right now. I’m not going to dig into it,
but the question is, is if you look at you, whatever your name is,
you know, John or Bob or Sue or wherever you are in the world, and you look at
yourself as a being and an identity, future podcast, I’m going to start asking you
is, what is the truer essence of that identity? Who are you really?
Where were you before you landed on this planet? You know, what cosmic waiting room
were you in? Because see, Einstein called it the law of the conservation of energy
and the law of the conservation of matter. We cannot destroy energy. Everything just
changes form. Like if you have actually ice cubes in a glass of water, the ice
cubes melt and you still have the same amount of content in that class. Well,
the same thing with you, according to Einstein, is that we do not die, we just
transform. So that means that you were somewhere before you landed in this body that
you’re in. Now, again, I told you, I go pretty deep. And in some places, I just,
I just go with it. And I’m not going to go too far here. But, you know, what I’m
really asking you is, if you dug deep, And you really looked at your identity as a
being, not a social being, but as a being on this planet.
What is your identity? Let me give you a little hint here. I was once on a
podcast and I said, you know what, many of you have probably heard before is that
we are not human beings. First, we are spiritual beings having a human experience.
What I tell people is that we are not spiritual beings having a human experience
because even spirituality can be dogma. We are, and this is physics, we are cosmic,
cosmic beings having a human experience. And it being a fact that you are a cosmic
being, if you fully worked from that identity of being a cosmic being because you
are, what then would be possible for you? Okay, so that’s a 30 ,000 foot question.
Let’s come back down the ground level and the transformational takeaway that I want
for you right now. And by the way, I’m sure you have a lot of questions and I’ll
get to that in just a moment. But the transformational takeaway that I have for you
right now is a place that I suggest that you start working from is this question.
What am I committed to? And how or who do I have to be to achieve that?
So let’s go, let me give you an example. Let’s go back to your relationship. Let’s
say that it’s not where you wanted to be and you’re in a personal relationship.
What most people do, as I said earlier, is they try to do something to make it
better. What I want you and where I want you to start working from is Who and
how? Who and how and what ways if I were being different a ways Who and how do I
have to be? To get the peaceful and loving relationship that I want So that’s where
you work from Okay, so this wraps up the first module of the transform your life
from the inside out podcast Now stay tuned and keep listening because in the next
episode you’re going to learn what your subconscious identity is and how it rules
your entire life. You know, to give you an example of that, of how you work on
identity and from your identity, not even knowing it, what toothpaste did you buy
the last time you bought toothpaste? If you’re like most people, you walked into the
store and you bought Crest or Colgate or whatever it is that you’ve been buying for
the past 10, 15, 20, 30 or 40 years, Why? Because that is part of your identity
and we all operate within the context of our identity. So next week, you’re going
to start learning what the unconscious are, the next module, the next episode. You’re
going to learn what your unconscious identity is, where it came from, how it was
created, and how you can start changing your subconscious identity. If you’d like an
accompanying PDF with this episode, then visit my website, jumpfortin .com,
click on the podcast page, and download the PDF to this episode.

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Thank you!
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Jim Fortin

Jim is an international subconscious self-transformation and high performance expert with over two decades of expertise in brain based transformation and high performance. Using a brain based approach coupled with transformational psychology and ancient wisdom Jim has created programs that create long-term core-level life transformation in his students.

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