The Jim Fortin Podcast

EPISODE 253: “What Makes You Matter?”

January 18, 2023

What makes you matter? What lights you up? What is special and unique about you? 

Being in the personal development industry for 30 years I’ve heard tons of speakers, trainers, authors, etc. A common theme with many in my industry is to talk to their audiences and tell them “You have to find your WHY?” 

They say that if you want to stay motivated, focused, and driven, you have to know why you’re doing things. I get that, but I bought that story for decades and looked for my own why. I mean, ‘Why am I in this industry, why do I help people, etc.?’ 

Being truthful, I could always come up with analytical reasons. You know, reasons that made sense and I thought were true but I can’t really think of any of my “whys” that set me on fire. 

Many years ago, I heard Oprah say, “What makes you matter?” And that’s the basis of this episode. 

Finding your why is all left brain, it’s analytical and non-emotional. And, when you find what makes you matter, that is when you wake up and come alive. 

How come? 

What makes you matter is emotional to you. It’s important to you. It drives you. And that’s what I talk about in this episode. 

What makes you “matter” in the context of your external life and 3D ego? What makes you matter gives you meaning, and that can be motivating.

Transformational Takeaway

We are on the planet for two reasons and those reasons are to grow and serve others. No one is you and no one can serve like you. When you know what makes you matter you can serve at your highest level and that brings huge fulfillment in life.

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Full Episode Transcript


You're listening to the Transform your Life from the Inside Out podcast. This episode is part of a series and this episode is about Identity. And it's titled What Makes You Matter? You know, we hear all the motivational speakers and people running around and people say, you got to find your, why you got to find your, why. What I tell people is for many of us, because I know it was for me. That can be challenging, looking for your why. But when you start thinking about what makes you matter, it takes on a whole different life and tone. When you start looking at your life from that perspective. So, this episode is about what makes you matter. Keep listening.

Hi, I'm Jim Fortin, and you're about to start Transforming your Life from the Inside Out with this podcast. I'm widely considered the leader in Subconscious Transformation. And I've coached super achievers all around the world for over 25 years. Here, you're going to find no rah-rah motivation, and no hype. Because this podcast is a combination of Brain Science, Transformational Psychology, and Ancient Wisdom, all rolled into one to take your life to levels, you've never thought possible. If you're wanting a lot more in life, to feel better, to heal, to have peace of mind, to feel powerful and alive, and to bring more abundance and prosperity into your life. And this podcast is for you. Because you're going to start learning how to master your mind and evolve your consciousness. And when you do that, anything you want, then becomes possible for you. I'm glad you're here.

Okay. So before we talk about what makes you matter in this episode, I want to recap the last episode. The last episode was about identity. And that question was the big question in that episode is who am I. The big question here is what makes you matter. When we think about the last episode, what have you come up with? What thoughts did you put into it? How much have you really thought about who I. am And I don't mean to philosophize forever and ever, and ever, but I mean, the really look at yourself and in the context of your life now, who are you?

And in the world we live in right now, we have massive, I mean, massive attention deficit. And many of us go from one thing to the next thing to the next, to the next, to the next and what I want to share about my work with you in this episode in the last one. And more that I'll do on this topic. You got to do the work. You've got to do the work, because if you don't do the work, nothing will change. And you know, people often say, well, nothing changes. And the reality is things don't change. You change. Nothing will change in your external world until you change. So my whole point here is asking you these questions. Who am I. What makes me matter. And when you start doing your work there, rolling up your sleeves and looking into that. You start getting more clarity. And when you do that, you start coming to different thoughts and ideas and feelings about yourself. And from there, you start creating a path for things that you want to create in life and for the experience of life that you want to have.

And, you know, when we talk about who am I, and even what makes you matter. Many people will obsess about questions for quite some time. And I know that because I kind of used to be that person to some degree. And it really doesn't matter. It doesn't matter because whatever answer you come up with with pretty much anything I'm going to ask you. You literally have made it up in your head. Your life is literally a hundred percent made up in your head. Ponder that. So it really doesn't matter how you answer at least answer and come up with something because whatever you come up with is made up in your head, your entire life is made up. Just make something up. That's going to support you. And move you in, in the direction that you want your life to become.

So this episode again is all about the big question. What makes you matter? As I asked that question, I think back and, you know, I've been in the motivational field and the personal development, the peak performance and all that for many, many years. I really don't listen to a lot of motivation anymore. My favorite used to be Les Brown, but I really don't even, I haven't listened to that in probably 20 years. But you hear the motivators talking. And they'll say things are trying to get you to recognize how special air quote you are. And you'll hear, you know, you'll hear them saying things like 50 trillion with a T 50 trillion cells in your body. You had X, Y, Z chance, some astronomical number X, Y, Z, chance of even being conceived and born in this planet.

You're in a galaxy. A 500 billion stars. And our galaxy is one of 500 billion galaxies. Et cetera, et cetera, et cetera. And the whole point is, whoa, you showed up here. You're special. But when I hear those kinds of things, personally, I can only speak for me. It doesn't mean anything to me. I mean, I can't even conceptualize when I travel the planet things I've never seen. You know, let alone thinking that I'm an on one galaxy of 500 billion. You know, I'm in one galaxy. Our solar system is one of 500 billion and there's 500 billion galaxies in the known universe. And there are multiple verses really. I mean, it doesn't mean anything to me. So, what I look at is what makes me matter. More than anything else that I'm going to accentuate that a lot of this episode.

So this episode is also about identity, but your identity, as it relates to your 3d experience on this planet. And really what I want to look at, because there's no way to even answer the question. What makes you matter because you don't know the totality of your soul and your energetic life form. So, to even ask what makes me matter, it could only be understood in the context of this 3d experience on this planet. So again, this episode is about your identity. Meaning who you are as it relates to your 3d experience, and then making that 3d experience your time on this planet, your experience on this planet matter in a way that I actually fulfills you.

So, let's start here. What makes you matter? To some degree has to do with what inside of you makes you special and unique. Think about that. What makes me special? What makes me unique. And what I find many times is that the lower someone I'm going to generalize here, but I've seen it so much. The lower someone values themself the less, they think they're unique or special or they matter. So this is tied to your all also for all of us, it's tied to your level of self-worth, self-value and self-esteem. So special and unique. We'll jump around a little bit with that. But what I want to look at is I want to share this. What makes you matter? Your life listening right now what makes you matter is what lights you up? What turns you on and what lights you up. There somewhere in there is what's special and unique about you.

See because whatever it is, that space that we're looking at right now, That's what gives your life meaning? You know, I think back, I didn't watch a lot of episodes, maybe 10 episodes in the entire 15 years of Oprah Winfrey. But I did watch the last episode. And I'm not sure if it's, if it's the last episode or one leading up, maybe the last season. I heard her say, and I'm going to, I'm going to bastardize this. I'm not going to get it right, but I'm going to paraphrase. She said something like this. And doing this for 25 years. And over, I don't know what she said. 35,000 guests. I've learned that people have the same three questions. And those questions are. Do you see me? Do you hear me? And does what I say matter? Or matter anything to you?

Now I don't, I didn't say it like Oprah did, but that was the whole point. Is we want to matter. And when I heard that, I'm like, that's it. That's it. We want to feel like we matter in some way. Whether it's rescuing dogs or being a mother or whatever it is, you know, whether we're doing what I do for a living or building homes or whatever or even in our families, we want to feel like we matter. So I want to go back here a little bit. Like many of you guys I've seen the motivational speakers. And I remember back in the nineties. Some motivational speakers saying you have to find your why. And they were kind of like a fire and brimstone, you know, speaker up on the stage. And I mean, they were doing a good job speaking. There's no question about that. But the whole thing was, what is your, why? What is your, why? Almost like a preacher. And I sat there and I'm like, Hmm. Okay. What is my, why? What is my, why? What is me. It's almost embarrassing to say that I went through, I don't know how many years. Looking for my WHY. I mean, that was like, w why, why just didn't get it.

But we're told you've got to find your why. And what I noticed that just dawned on me one day. That you know what, finding your, why is left brain? It's all thought oriented. It's all analytical. And for me. I didn't feel anything about searching for my WHY. But when I think about what makes me matter. I can feel that. And when I can feel it, I know that I'm on to something and I thought, you know what? Looking for my WHY. I look forever and I couldn't find that I got so sick and tired of looking for my why. I couldn't find my, why. And when I started thinking about when I heard Oprah say that many years ago, and even beyond that, but I started thinking. What makes me matter. That's when my life started coming alive and that's when I started living my life. So the question is again, What makes you. Yeah, you, what makes you matter? Now, if you've listened for any amount of time, you know that I've worked at the Shaman now for about 27 years.

And I remember one morning waking up, I was still groggy and half asleep. And I rolled over in bed. And I looked. I have, well, I don't right now, but I've for many years I had an altar in my bedroom. And I looked over. And without any conscious thought, this is what came to me. This passed through my mind. I've come to the planet for two reasons. I come to grow and evolve. Meaning my own evolution. And I come to serve. When I think about my own life even today, and that was literally 20 years, I thought about that. To me, these are the only things that matter. As a frame for my life. Because if I explore this and I live this meaning, I come here to grow and evolve. I come here to serve. I knew that I could find why I matter and that bigger context and that bigger frame. And that's where I started exploring. Is okay we just started thinking years ago. If I'm here, I'm on the planet self-talk in my head. If I'm on the planet to grow and evolve. And I'm here to serve. Okay how do I do that? Now I do want to point out that growing and evolving and serving can be interwoven, which I'll talk. I'll talk about in just a minute.

However, I knew that if I explored that path, I could not air quote, go wrong. I knew that it would lead me somewhere. And honestly, it's led me right here in front of this microphone, talking to you right now, doing what I do impacting the massive amounts of people in the world that I do. Because see, this makes me matter, which I'll talk about in a minute. I want to segue and share a story. If you've listened for any amount of time, you know that in 2020, I had both a heart failure and I had a hemorrhagic stroke. And the one of the neurologist, he was very old school actually he's even retired now. And this was two years ago that I had the stroke. That's how old school he was. He was very old school. And he said to me, Things like, you know what? You could have a second stroke and blah-blah-blah, these were all very human based, 3d based observations of where I was in my life and what could happen. And he was projecting his 40 plus years. Prior to meeting me of medicine. And his observations in the medical world on me.

And I thought about it. I'm like, you know, the thing about humanity. Humanity lives in mediocrity. So this man's observations are based upon mediocrity. And he's talking to me about the mediocrity of consciousness. And there's no way I'm going to buy into that. But my biggest fear when it hit me very quickly, when I first started listening to him because I've been conditioned like a lot of us, I really don't. But I do at some level, especially when you know, you need trauma care. I listened to a doctor and we've been conditioned to lifted doctors. Otherwise I go completely to working with my brother-in-law Don Xavier in holistic healing and health and wellness and mind, body healing. But I remember for a fleeting moment. I thought. To me, there could be nothing more devastating than to have another stroke or whatever. And then some way be disabled where I could not contribute to the lives of other people. I mean when I use the word devastating. I know at a core level. I mean, I know what my bones. That I'm here on the planet to serve. And if I could not do that, The net would be devastating for me.

And then I thought on top of that, I'm like, you know, Hey, I can't control my life. Whatever's I can make my choices. But whatever is going to happen is going to happen. And some things really, I even have no influence over what's going to happen. What's going to happen. And if something additional did happen, that wasn't good, and it affected my ability to serve. Guess what I would find a way to serve. But in the way that I'm serving now. What it was most afraid about and it was very, it was fleeting, honestly, it didn't last, very long. But I was most afraid of, oh my gosh. If I listened to this neurologist and I have another stroke, and then I'm in some way impaired, especially with my voice and my ability to talk. Then I can't help people. And what makes me matters then taken away from me. And those all 3d ego wall. So, but then I recognize, Hey. You know what you're on the planet for a reason. And as long as you keep looking for what's going to make you matter. That could grow and evolve over time, but you're here for a reason and you will be here as long as you need to be here.

What I've noticed also. Some people may want to argue, not argue, but most people. We live our lives for ourself. We live for, let me pay my bills. Let me do this. Let me have that. Let me, let me, let me, let me, let me have, and I want to create XYZ for me. And you've heard this before, and this is where I'm going to corroborate with the motivational speakers. I literally, I, it was, it was 1992 or so. When I heard it and it stuck with me. And I never really got it till much older. But Zig Ziglar said the motivational speakers said. If you want to something like if you, you know, if you want to create things in your life or you want to have a great life for whatever it was. Help enough people first get what they want. And I'm going to tell you what I just shared with you right now, right? There is priceless, but so many people live for themselves and then they wonder why they don't have what they want in life. Why? Because they're living for themself. I'd rather have 1% of a hundred people's contribution than a hundred percent of my contribution.

Why, because now I'm spreading out and we're doing this together. Metaphorically speaking as I'm demonstrating this example is that I know that if I help a lot of people then a lot of people are going to help me. But if I'm only trying to help me that I'm the only one that's helping me and other people aren't helping me because I'm not helping them. And by the law of reciprocity, why would they be helping me? So I flipped my life several years ago, all those dovetails together and that what makes me matter. What makes me matter is that I can serve you listening right now to this episode. And also what makes me matter is both because I'm not my occupation, which would be a Transformational Coach. So what makes me matter is being a Transformational Coach. But it's also who, who it's also, who I am. And who I am is my identity. I'm not what I do, but I am who basically almost said that a different way. I am not what I do. So for example, if you're a CPA, you're not a CPA, you're a human being doing, you know, doing CPA work. So, I am not a Transformational Coach. I'm a human being doing the transformational work, but that's my identity as a Transformational Coach and to some degree, I'm a human being. This is how I see it. I'm a human being who serves. And to me, that's my, my, why I matter. Because I serve.

You know, and a lot of us I've noticed. A lot of us do want that. We, we aspire to. We want to do something in the world. We want to be a part of something and that's even why in my community, like in my Transformational Coaching Programs. When I tell people this, they kind of scoff at it. They're like, yeah, whatever. When I tell them never in your life, have you ever been in a community like this one here? And in my programs and, and the paid version of the programs where I coach in there. And people are a lot of times like, yeah. Okay. Whatever. And even yesterday I had somebody from, I believe Austria send me a message on Instagram saying, you know, I just want to stay connected with my soul brothers and sisters, because I've never, I've never been anywhere on the planet where we have this kind of connection.

I got an email earlier in the week from somebody in my programs. Who came to Sedona, visiting with nine other women that she had met in my programs saying, thank you for introducing me to my soul sisters. I mean, we have found our tribe together, but the reason that I tell you this, as we gravitate towards people that are like us, and pretty much every one of you listening right now, you're seeing the people in my tribe. They're wanting to make the world a better place. And you listening to the podcast. I'm a betting man. I would bet that you also, you want to make the world a better place. You want to serve more? And I get that. That's why I do what I do because I want to serve more. And that's my job to help you serve more. And humans are social creatures. We all know that humans are social creatures, but I'm going to tell you which I've already alluded to. You will have a one hell of a lot better life. If you build community of service and do things to serve people. And not be a taker. Many people are takers. And I would think that probably a lot of you listening are not that.

And you want to, I'm not going to go into it here. It's not about this episode. You obviously want to create boundaries in your service, but we meet you. Probably most of us we find joy in serving people. And even that, that joy that you find that serving people is part of your identity, because you're a being who finds joy in serving people. And, you know, the crazy thing here is that so many people. They want to be part of a community. But then they want to go work for a paycheck or they want to go crunch numbers or they want to go. I work at some big XYZ company. Why. Because they're busy paying their bills. But what I know is this. And they're chasing money. But some research did at MIT found that money only motivates people to a certain point. Once people's basic needs are met and they have a certain level of comfort. Money no longer becomes important to them. Then, what they want to do is they want to contribute to a mission. They want to matter. They want to do something. And I think that's probably where a lot of you guys are as that you're actually working for a living and that's okay. And that's honorable.

But what we do not want to do is replace our life with working our life away, just for a paycheck. And then what we do is we give away our ability to serve and be of service to more people. And, you know, I'm going to segue here and just say something what's very interesting to me. Is that many people, they want to make a difference in the world in some small way or some big way. And ironically, There are afraid of the very people that they want to help that actually gives their life value, gives their life meaning. You know and makes her life matter. Why? Because I'm afraid I'm going to be judged. Well, hell yeah, you're going to be judged. That's what people do. You guys are judging me right now. That's what people do they judge. And as long as you're afraid of being judged, you're going to hide. And as long as you're going to hide, how in the world are you going to make your life matter?

And I can't tall stones because I can relate many years ago. I used to wonder. Oh, my gosh. Am I good enough? Am I good enough? What if I put content out and people says, you know, say I'm not good enough. I'm not good enough. And I used to be afraid to help people, but yet that's where my greatest joy is. And you get you understand now that's what makes me matter. So there's one phrase I've said it before in different places, in different episodes. There's one phrase. I read it somewhere probably on some meme somewhere. I don't know. But the phrase is this and this set me free. Stop asking how good you are and ask what the world needs. And when I read that, It automatically fit for me. And my desire has always been to leave the world a better place than what I found it. And in that moment, when I read that, I'm like, you know, Maybe I can't help a lot of people. Maybe I can just help a few people, but I do have something to offer. And I want to, you know, just add this here. People are going to judge you and that's fine. I accepted because I know that's what people are going to do. People judge me all day long. You don't want to run Facebook ads to promote the Transformational Coaching Program. The amount of hate that comes at me. Isn't comprehensible. I mean, it blows my mind, the amount of people that sit behind the computer that know nothing about me, nothing about my program is nothing about my podcast.

And they find it pleasurable to hate on somebody. That's actually doing something in the world. You know what it doesn't bother me. And I'm sharing that with you because I want you to know no matter what you do or how you do it. There's a and you want to do this because obviously what, what, it's, what makes you matter. But whatever you do, they're still going to be somebody hating on you forget about them, help those that want the help. Okay, so back to the question. What makes you matter? But now what I want to do is put it in the lens of service. Question how can you make the world? Your family. Friends. Your community, your town, your neighborhood. Your sorority, your fraternity, whatever it is, how could you make these places that you go a better place. What can you do? What in you, what can you do to contribute, to make these places better?

And, you know, I did mention a little earlier beginning of the episode that, you know, what's special, it does play into what makes you matter. But the reality is none of us are special. I mean, we might be special in characteristics, but we're all human beings or we're actually cosmic beings in a human body on this planet. You know, we might have. One arm when we, most, most of us have two arms. You know, most of us have two legs. Some people have one leg. But, you know, I'm the best I know I've never seen a person born of seven eyes, you know, two in the front of their head, you know, and the rat five on the back of their head. I mean, we're all kind of the same. So understand that you're special, but you're not special. And that's why I look at again, what makes me matter. But when I talk about specialists, what I'm looking at. Is this what individual skills that you have or do you have that you can bring to the world to make the world a better place?

So case in point right here, listening to me right now. Every single thing that I'm saying in these episodes, trust me, I didn't discover America. I didn't invent something. You've heard every single thing that I'm saying here. But see what makes me special is that I can say it in the way that many other people cannot. Now what I mean by that I've had I don't know, how many people say, you know, Jim. Everything you say. I've heard before. But you say it in a particular way that it makes sense to me where I can finally get my mind around it. Where I can use this. Okay. Well, I'm not special in what I'm saying, but I'm special. And how I'm saying it, because a lot of people can't break things down to simplicity like I can. And more than anything. I'm a synthesizer, meaning I can take information. I can take my knowing. I can take my learning. I can take my reading and I can synthesize it into a message that other people understand. That's my matter. That's what makes me matter to help people. But what makes me special is that I can synthesize massive amounts of information down in the very simple concepts. And what applies to me applies to you.

I want to actually segue here for a second. You've heard me if you've listened for any amount of time. You've heard me talk about AYNI. Now, this is not so much about the topic of the week and the topics we're going through. But AYNI it is a reciprocity of life. That being said, I'm sharing with you with these podcast episodes, all the ones that have done. And please reciprocate share the episodes and the reason why is that when you share the episode, if you just listen and listen. And you do nothing to reciprocate. There's no, AYNI, there's no exchange between us. But when you listen. And you perpetuate the AYNI is sharing my sharing to you. My energy to you. And you put it out there. What's happening is together. Two of us together me and you are making a difference in a third and fourth and fifth and sixth and seventh and tenth that person's life or making an impact in the world. Now, I know you don't care about this, honestly, you don't because people don't. But what I want to share with you this very episode, you're listening to right now took me at least 10 hours. A quarter of a lot of people's work week 10 hours. To, or not a quarter, but you know what I mean? My math is off today.

But literally 10 hours to think through it, to kind of organize everything in my mind and then to put it all together. So, a lot of episodes are really easy. Some like this and this whole series, there are a lot of fricking work. And if they're helping you in any way, Please share. Okay back to you. What makes you matter for about the fourth or fifth time that I'm asking you? What's coming to mind. When we look at this at the most fundamental level, we all want to matter to someone. In some way, somehow in some place. You know, you look at mothers for example. My mother, she always told me all I've ever wanted to be in life is a mother. And that's what made her matter. Everyone wants to matter. A mother to her kids. A coworker to her team. Our preacher to their congregation. Me to the people that I serve. And even kids on a playground, they want to matter many times. Because for them as kids, it gives them ego benefit. But they want to matter as to, Hey, am I helping the team win? Am I, they're not really thinking about contributing, but Hey, are we winning? And if I, you know, if I do X, Y, Z in our practice more, and I can be a better player than we're all going to win, and the kid gets there and finds their air quote matter in that.

So many times when I say things, people think, and I've just want to say many that's generalization, but oh, come on guys. I've done this so long and interacted with so many people. We humans generalized even that's a general statement. But people generalize. And what makes you mattered is not have to be earth shattering. I mean, you don't have to have any trumpets going off and everything else. And these angels flying around and the bright light no. Like I said, my mom. She wanted to be a mother. And that's what made her matter. So what makes you matter is not based upon what the world think thinks makes you matter, but what makes you matter is what matters to you? What matters in your heart? And many times, like the kids I was mentioning to. We often confuse feeling important with also what makes us matter. They're not the same thing. Needing to feel important is tied to a lack of self-value and self-worth and self-esteem. That's different if you're, if you're needing to feel important, that's the lack of self-value and that's neediness. Not the same thing. So, when I'm talking about serving, you don't want to serve because you have a need to feel important.

You want to serve because you want to create expansion in the world and expansion is the way of the universe. That's what it's doing. We all want to expand. We all want to go to a higher state. And for you to go to a higher state matter in a way that helps other people go to a higher state. When I say a higher state, a higher quality of life and a better life. You know, when I talk about sharing, I want to share a quick story here about Mike, who was in my transformational coaching program a couple of rounds ago. As a matter of fact, a few members of his family were in that particular program. And before and after. And Mike earlier, or prior to my programs had some significant challenges with alcohol and addiction. And in my program, he started discovering things about himself. And by the end of the program, he said, You know what I know what I want to do with my life. I want to help other people recover. And the way that I've learned to recover, that's not so much the traditional way. That everyone says we're a lot of people fail. I want to help people recover with the tools that you've given me, Jim, that have helped me tremendously recover.

The reason that I tell you this. Is that he found what makes him matter in the exploration of himself? And when he found what makes him matter, it was all about healing and service to others. And his identity became one of service. Service is what makes him, you know, what made him or what makes him matter. I want to just reiterate here again, is that you're not that thing. You're the being, you're the being that's serving. You're not the identity of the employment or whatever. You're the being who's doing that. So just be aware as you're out there and you're thinking about this, is that what however, or whatever way you choose to serve. That's not your identity, but it's the being doing it. And that's where we find our identity is this is how I show up on the planet.

Okay, big one here. Lots of people will say, okay, Jim, I get it. But, oh my gosh, but, but, but, but. I don't know what I want to do with my life. I like what you say, Jim, it makes sense to me. It makes me feel good to serve people, but I don't know what I want to do with my life. I could give you, I could sit here for 10 more episodes and talk about that, but I'm going to keep this really simple because see, this is your spirit this is your soul talking. What would you do every day? If you did not get paid for it? Think about that. What would you do every day? If you would not get paid for it now, do not go into, well, I would do blank, but I can't because I won't make any money. Do not go there. That's your analytical ego mind talking? What would you do? What lights you up? What sets you on fire? You would do it every single fricking day. If you got, you know, if you weren't getting paid for it. There's your answer. That's what you want to do. That's what lights you up. That's your soul literally slapping you on the back of the head saying, Hey, come on.

Hear your answer right here. Your Dharma is right here. Here's how you serve. And like Mike earlier, I'm talking about the former alcoholic and me you want to be lit up in life. You never want to work a day again in your life you serve. And when you serve your energy, your essence, your aura, all this comes through you. People see it. And for those that need your help, they will gravitate towards you. But the challenge that a lot of people have is. Oh, Jim, I want to do XYZ, but I can't because I can't make money at it wrong. Anything. Anything for the most part that you want to do? You can make money at it. If anyone else has made money at it, you can make money at it, but you haven't figured out how to make money at it.

And this is what scares a lot of people and traps them for a lifetime. Because. They know what they love, and this is who they are. But there's subconscious human identity. What they've learned their past history says you can't do that. And they stop and metaphorically. It's literally like your soul crapped, knocking on a door, knocking on the door and letting it out. And you say, Hey, soul, soul identity. What makes me matter? I can't let you out. Why? Because I can't afford you. I don't know how I'm going to do it. I don't know how I'm going to make money if I let you out. But yet letting that part of you out and that part of you awaken. That's the part of you that set your life on fire and that's what makes all of you matter.

I want to share with you. I've said before. If you're living your life just to make a paycheck. You're not living you're surviving. And many people in the world that we live in. They're not living. They are surviving. And if you're barely paying your bills and you're squeaking by. You're surviving. Many people want a transformational program, even though I track predominantly spiritualist will say, Jim, you know, I understand where you come from, but I know you focus a lot on the Transformational Coaching Programs. How come? The reason why is because that's something that a lot of people have been indoctrinated with. And it's the biggest challenge including me many years ago, for us to make the kind of money that we can make. But money is energy. Money is not what you do, and it's not who you are. Money is energy, and it comes from you. And from the inside of you, not the outside in, but the inside out. And it comes from who you are at a soul level and your energy. And you want more money planted, simple, serve more in charge for it. That's the simple formula right there.

So by this point, you get it. And I want to share something with you from one of my mentors. It's one of the most influential people in my life. It's a woman that I love. Her name is Virginia Cook she's in her eighties. She built one of the largest private real estate companies in Texas. It was a multi-billion-dollar corporation. And she wrote me a note at Christmas about 10, 12 years ago. And I'm going to read you that note verbatim. And this will apply to you if you let this soak in. You ever wonder Jim? How will you change the world? Here's the question I ask myself frequently. And I always come up with the same answers. Love. Caring. Energy time, talent. Respect, et cetera. I thrive on trying to be successful. Drucker as in Peter Drucker. Drucker wrote. Success. As it seems. You will achieve the greatest results. In your business and career. If you drop the word achievement and you replace it with the word contribution. Success for me is not how high. I have been, but at the end of the day, how many people I have brought with me. Virginia wrote that to me for Christmas and a note many years ago. And I don't listen to people. I observe them because their behavior will tell me everything. And she's one of the most adored women in Dallas, Texas. The number of women. It's shocking, the amount of women when they found that I knew her and we were very good friends, Virginia, we still are.

Which say, can you take me? I want to meet her. I want to meet her. I want to meet her. And Dallas, Texas, she's iconic to women. cause she busted a lot of barriers for women and she's an extraordinarily successful business woman, but in all of my time with her, when I did some coaching for her, she became inadvertently my mentor. And she's much older than I am. And her entire life is about service. It took me a lot of years together to get it. But the very first time she and I were having lunch together. I'd ask her how she built her company so quickly to be one of the biggest private real estate companies in Texas. And I thought she was going to say marketing reports and everything else. And she said where she and I were sharing a coconut cream pie at the capitol grill in Dallas, Texas. And I asked her the question and I said, how she goes, oh, that's easy. Love. Care. Concern. And giving. That's her answer. Love, care, concern, and giving. So when you hear that, you think about what makes you matter, how much love is in that, how much care, how much concern and how much giving the other people.

Because you'll find like Mike I'd mentioned earlier. When you start living your life. And I don't mean sacrificing but living your life in the service that other people, your life will change dramatically. And you're going to know it's going to be right in front of you. What makes you matter? Because service and evolution and growth are what's going to make you matter. But not those things, what you can do through those things. Let's go back to the beginning of the episode. You're on this planet for two reasons to grow and the serve. And no one can do it like you can. Ponder that there's no one like, like you on the planet. No one can do my podcast like me. And I've impacted a lot of people. I mean, these episodes, this podcast has millions of downloads, but again, I'm really not saying anything any differently than other people. But it's how I do it in my own special way. And you listening right now. You have that in you. So right now, my challenge for you. Is, if you don't know what makes you matter, then I challenge you to find your matter. Thanks for listening and I'll catch you over on another episode. Bye-bye.

Okay. So I don't know if this was your first episode or your 200. Regardless, I'm inviting you to join me and join the conversation inside my private podcast Facebook community. I n the community, we dive deeper on the topics that I cover here on the podcast. And it's a place for you to share your realizations. And really it's a place for you to connect with other people, just like you, who are transforming their lives from the inside out. Plus, you're going to be the first to know about exclusive Q and A sessions that I do with me and other special perks that be bringing to you another listeners of the podcast. To be part of the community, head over to Again,

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Jim Fortin

Jim is an international subconscious self-transformation and high performance expert with over two decades of expertise in brain based transformation and high performance. Using a brain based approach coupled with transformational psychology and ancient wisdom Jim has created programs that create long-term core-level life transformation in his students.

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