You're listening to episode number 43 of the Transform your Life from the inside out podcast. And this episode, I'm going to talk about something that you may or may not be familiar with. However, research has demonstrated that this concept can make a significant difference in your personal life and your professional life. And that concept is self integrity. Stay tuned. Hi, I'm Jim Fortin, and you're about to start Transforming Your Life. from the Inside Out with this podcast. I'm widely considered the leader in subconscious transformation. And I've coached super achievers all around the world for over 25 years. Here, you're going to find no rah rah motivation, and no hype. Because this podcast is a combination of Brain Science, Transformational Psychology, and ancient wisdom all rolled into one to take your life to levels, you've never thought possible. If you're wanting a lot more in life, to feel better, to heal, to have peace of mind, to feel powerful and alive, and to bring more abundance and prosperity into your life, then this podcast is for you. Because you're going to start learning how to master your mind and evolve your consciousness. And when you do that, anything you want, then becomes possible for you. I'm glad you're here. Okay, so what are we talking about? Well, when I say self-integrity, what I mean by that it's not a matter of moral integrity, or any of that. It's a matter of integrity to self, specifically, self integrity is do you do what you say you're going to do? When you say you're going to do it. Now, this is something that I've learned. And I've learned it the hard way over the years. But I've learned that if you don't keep your word to yourself, in particular relative to a goal or an outcome, or work or something, you know, working or whatever, if you don't keep your word to yourself, whatever it is that you want to create, it's just not going to happen. What I tell people, and this pertains to me as well, is that nothing works when I demonstrate a lack of self integrity.
Now, I want to refer to a study here by Dr. Michael Jensen. And by the way, I might have said Jenkins, when I you know, when I referred to this episode, in the last episode, telling you what's coming up, I think I might have called him Jenkins. But his name is actually Michael Jensen. He is Professor Emeritus at Harvard Business School. And he ran what's called the Social Science Research Network. And he did a year long study. And what they discovered was, I mean, it was really amazing. And my interpretation is that when people focus on their self integrity, plain and simple, when they keep their word to themself, their productivity goes up anywhere from one to 500 percent, with no additional input from anything else. What they also discovered is, and what they most observed, is that when people actually kept their word to themselves, again, when they you know, they do what they say they're going to do, pretty much a 300% increase in output with no additional input is what was found. Now, that's pretty amazing, right? I mean, simply increasing your output anywhere from 100% to 500%. By keeping your word, let's put that in tangible terms, let's say for example, and of course, there are other contingencies here. But let's make this really simple. Let's say, for example, that you started keeping your word to yourself about things that were you were going to do to grow your business or to increase productivity at work, or to make you more money.
And let's say that you actually started keeping your word when you said, you're going to do it. Well, what if you, for example, you only had a 100% increase in your your output. Basically, that means if you made 100,000, you'd make 200,000, or, you know, anywhere from five times that, I mean, the exponential result of this, to me is mind blowing. Now, there are other factors here. But what I want to point out, and basically it's fear, because people are afraid of rejection. You know, when it comes to sales, people, they will say all the time, and I know because I've coached, I don't know how many countless thousands of selling professionals over the years. And they will say things like I'm going to prospect on Monday, Wednesday, and Friday, and they don't do it. Now. The caveat there is the reason they don't do it is because for many people prospecting or lead generation, also actually plays into most people's biggest fear, which is the fear of abandonment or inadequacy, people's two biggest fears, either abandonment, many people are going to reject you, or inadequacy, I'm not good enough. But you know, it's one thing to give your word and say you're going to do it. But most people are many people, I should say, say they're going to do it. And they don't do it because of those reasons, meaning the fear of a band, or rejection. This is a vital, vital, vital concept. And I also was reading some research on this, Jensen also said that, in his opinion, it's the most over looked concept, and business.
Now I don't know where you work, maybe you're self employed, maybe you're an entrepreneur, maybe you work for a large company, I don't know, maybe you work for a small company. But when you look at this, seriously, look at this, you will find that people actually ignoring this concept is like epidemic, whether it be in business or even in our personal lives. So where we want to work from is and there's two aspects to this. And I'll get to it in just a moment, keeping our word to ourself and keeping our word to others. But where we want to work from is keeping our word to ourselves. Now, I remember, one morning, I woke up, and it dawned on me what I'm going to share with you right now, see, I grew up in a small text farming town, very just simple, traditional values. And in the town that is and I think even my family to a large degree. But there were three predominant rules. And my family and my parents were very strict about these rules. There weren't a whole lot of rules, but these rules were enforced. And that is do not lie, do not cheat, and do not steal. And my parents, as I, you know, as I just said, were very adamant about those rules. So I've always had this interpretation and opinion of myself that, you know, integrity is very, very important to me. Of course, you know, you may or may not know me personally, I don't know. But integrity is very, very important to me, and that I do right by people.
And I also gravitate towards people that also have extremely high levels of personal integrity. So I remember one morning that I woke up and this is what dawned on me, I woke up and I'm like, You know what? I mean, I'm a really integral guy. And by the way, I don't know. I mean, when I said it, that kind of came out of my mouth. That's kind of hokey. But I said that, and then it dawned on me, you know what? It dawned on me? That's why I said, you know, what is that I don't keep my word to myself as much as I should. And I'm going to use the shit word there. But basically, let me put it this way, is I don't keep my word. And this was years ago, I don't keep my word to myself to the degree that I wish that I would want to be at or I wanted to be at. And in that moment, I thought, you know what, you know, Jim, you think you're such an integral guy. You might be to other people, but you're not integral to yourself. And that was kind of a blow for me. I mean, it was like a big aha, epiphany awakening that morning, because I had this notion that you know, you're an honest guy. That's a really, as I said, the really, really high value to me. And then when I recognize that, yes, I am honest with other people, but not honest with myself.
I mean, holy cow, I was like, if that's not an eye opener, I don't know what it is. So the question that I have for you, is, to what degree do you actually keep or not keep your word to yourself? ponder that for a moment, seriously. So if you look at, let's go to prospecting and lead generation, do you do you know, if you're in business, do you do it when you say you're going to do it? You know, also how I'm going to jump around here. I don't use notes for these. And my voice is a little hoarse all so it's been a long day today. I'm going to jump around here. And by the way, I tell you that for a reason, because somebody actually wrote in and said, Hey, Jim, you sound a little tired. Can I volunteer time with you? So it's, you know, it's interesting to me what things that people pick up? So I'm a little hoarse right now. So anyway, I remember my sisters and I talking one time, and I used to always tell my mom that, you know, mom would call me and I'd say, hey, Mama, gotta go got a business call, I'll call you later. And I didn't even recognize seriously, I didn't recognize that I never called her back. And one of my sisters said to me, we were just chatting one day, and she said, you know, mom had mentioned that every time you said, you're going to call, she already knows you're not going to call. And I'm like, What are you talking about? Of course, you know, I'm going to call mom. And she said, Well, of course you call mom. But every time you tell mom, you'll you'll call her back or call her later, you never do. And I sat down and I'm like, you know, wow, yeah, that that is true. And I also asked myself, Well, if I do it there, where else in my life?
Do I do that. And I'm going to be, you know, just completely transparent, I come to a place now in my life, where, and I'm going to hop around to a bit, but this will relate to you, or many of you as well. I used to be at a place in my life where I would actually overcome it. And I would tell people, yes, I can do that I can do this. And I can do that. And I'll do all the stuff. What I would do is by saying that I was out of integrity quite often, because there was no way any, any person could keep up with all the things that I said said that I would do in the timeframe that I said that I would do them. Now we're going to keep on going here and take this apart some more. But where I work from this day and age is I have a really, really a firm can I put it this way a firm commitment place? When if I say that, I'm going to do it by 7pm on Tuesday night, I am not perfect, and I have missed it. And I have to go back and clean that deadline up and tell people you know what I'm out of integrity. But this day and age, I don't commit to as much and I don't speak words, unless I know that you know what that I can commit when I give people a certain time of day. I don't speak it unless I know that I can 100% no question be in integrity with that day. I also want to point out that I move very, very fast and business and I have a lot of things going on and a lot of balls in the air right now. And a lot of amazing things are happening and the Podcast is one of them. Thank you so much. And it's very easy for me to get distracted. Because I have so many things with PR and the Podcast and my transformational programs and coaching and everything else that it's very easy sometimes to get distracted, because I have a lot of things going on. And the reason I share that with you is because I'm sure your life is the same you've got many things going on in your life relative to your life and your business. And when we get in that place, it's very easy to speak our words and to say, Yes, I'm going to do that, you know, do that, or do this or that.
But we're really not actually even conscious or present when we do it. So that's a place that I've been working on in my own life is being fully conscious that when somebody says hey, when can you do X, Y, Z? Well, you know what, before I just blab or something and say, you know, whatever date I now think about, well, what are the consequences of me saying I can deliver it Tuesday at 5pm. I also want to share with you and full transparency here that I think being honest with myself self, that mastering self integrity has been one of the lessons and I'm just speaking slowly here, because I'm thinking through this has been one of the lessons, that's been the biggest challenge for me. And also, you know, I've mentioned on other podcast about my father, who was an alcoholic. And the reason I mentioned that is because my father, and I'm not saying all alcoholics are this way, I mean, everyone's different. But my father literally was like one of the most challenged people in the world when it came to matters of self integrity. I mean, I and also commitment was not a strong suit for him. And it is what it is, I mean, he is, you know, he is who he is. And but here's the thing, as a small child, I learned from him, that it's okay to speak x, y, z, and then actually not get to it or not do it or not follow through. So I learned this very early in life. And as I said, this has been one of the lessons on my front burners and life is to you know, what, get to a place where I'm very, very integral with the words that I speak. And I'm even asking people in my life that you know what, hey, if I say I'm going to do something, and I don't do it, and part of that's also brain based, I'm not letting anyone off the hook, including myself, but I'm a general thinker, which means I think in big pictures, I'm not a very good detailed thinker.
And it's very easy for me to actually say I'll do a lot of details or you know, want to get involved in a lot of details. And maybe more challenging to follow through because my brain is more, it thinks more generally. So what I want to tell you is i've you know, taken our broom and a mop and a pale and cleaned a lot of this up over the years. But I want to share with you that this is still a lesson for me and something that I have to keep in front of me. And it's something that I ask you to really, really look at in your own life. Because when I started, you know, today's podcast, I said that nothing works, if we are not a person of self integrity. And if you look at your life, let's take simple things. And again, you know, we're going to talk about a couple of episodes again, about habits and, and brain based habits. But you look at let's just say working out, for example, how often have you said, You know what, I'm going to work out on Monday, Wednesday, and Friday, or this is what I'm going to do, I'm going to do this, when it comes to working out, I'm going to do polities or yoga, or rebound, whatever it is. And if you notice that many times that you speak your words, and they never happen. So you know, this is a great wake up call for a good many of you to look at your own life, and to look at your level of self integrity in your own life. Because if you're not being self integrity, as I just said, Nothing works to the degree that we want it to work.
You know, what I've also noticed over the years as well, is I definitely know I can stand by this. When people ask me to do things for them if, you know, well, they don't do it anymore, because we have Uber and Lyft. But for the most part Oh, and people would say hey, can you pick me up at the airport? You can bank on it? I'm going to be there. Why? Because I talked you I would be there. You know, when we were kids back when we were you know, in our 20s. And maybe I don't know, early 30s. And our friend would say, Hey, you know, can you help me move, you know, move apartments, which by the way, I never enjoyed that stuff. But you know, can you help me move in, you know, my apartment, I would be there hungover or not because we were young and going out drinking and all that kind of stuff on Friday nights, you know, but I would be there. If I said I'd be there at eight o'clock, I would be there at eight o'clock. And let me give you some examples of that. A couple of places before I go there is in the book, Don Miguel Ruiz, the book The Four Agreements, I strongly suggest you get that book by DON Miguel Ruiz RUYZ. And it's called the Four Agreements. And one of the Four Agreements is to keep your word to yourself.
Now, you've heard in many episodes, I've talked about my brother in law, the showman. And he had told me one time he's like, they're not just four agreements, there are 13 agreements, and all the time. And all the time that I've known my brother in law and worked with him. I have never one time. And I'm saying this as as as stone faced as I can. I have never seen him one time ever be out of integrity with anyone, including myself or people that I've seen him talk to. He has never been out of integrity. With me in particular. Because I can't talk I'm not. I'm not within 24 seven, you know, but I remember like last year, he he told me because I'm going to get something for you. There's something that I wanted. And it was a healing device. And he goes, he goes, I'll get it for you. And about a month later, he hadn't gotten it, you know, for me. And I thought, wow. And all the years I've never seen him out of self integrity. And this is the first time he's out of self integrity. And about two weeks later, he came over for dinner. And what did he have tucked under his arm. He had tucked under his arm what he told me he was going to do for me. And I just look and I marvel at all the years that I've seen him in maintain such a high level of self integrity. And I remember him sharing his story with me. When he was young. He grew up in Mexico and he started apprenticing with shamans when he was six years old. And I remember he told me when as a teenager, that he and some boys, they were talking and they were saying they were drinking and all this kind of stuff. And and they were saying, hey, tomorrow morning, we're going to go swimming at like 7am. And we're all going to meet. And he told me that he talked to his mentor, he was a sham. And later that night, and he told his mentor that you know what we all said, we're going to go swimming tomorrow morning at 7am.
But you know what, they're all going to be hung over, they're not going to go. So therefore I'm not going to go. And his mentor said to him, he said, it doesn't matter. It doesn't matter whether or not they show up or not show up. What matters is that you go because you said you were going to go, you must be an integrity. And you know, that reminds me of another story. I read somewhere many years ago about Geronimo. And Geronimo in his later years he lived in Oklahoma. And every week I believe as I as I read every week he used to ride a horse. I mean, that's what else would he ride right? Back in the 18 whatever 70s or 60s or whatever it was. He would ride a horse for two hours to go see his biographer. And I read that one time when he was supposed to go see his biographer. He was like he had the flu. And he was really sick. And he rode his horse for two hours in the snow to see the about the biographer. And he went to see the biographer and he told the biographer, I'm really sick today. I cannot sit with you today. And the biographer said, Well, how come you if you're sick? Why don't you just skip? I mean, why don't you send me smoke signals or something? You know, why don't you text me? You know, in Geronimo said, he said, I came here to tell you that I couldn't be with you today. Because I told you that I would be with you today.
And wow. Right? I mean, providing that story's true. And I read it somewhere rather reputable years ago. I mean, he wrote for two hours in the snow, having the flu or whatever, to tell a guy he couldn't be there. And then he wrote two hours back. And in all honesty, that's the way that I see my brother-in-law show up. And that's the model to me is and I'm you know, suggesting maybe you explore that in your own life is do I do what I say,I'm going to do? Okay, before we dig in a little further here, you've heard me say probably for the past 30 days or so is I'm doing a Transformational Training starting on sep tember the fourth. As a matter of fact, I'm doing three of them in a row spread out over I think about four days or so. But the first one is September the fourth. And what I'm going to do in that training, is I'm going to take a look lot of what you've been learning here at the podcast and putting it in our frame for you. So Mark your calendar for September, the fourth will be giving you the dates next time, not the dates, but the time, the next couple of weeks. And I'm really looking forward to actually taking a lot of this and putting it into a workable frame for you in a way that you can actually apply. And actually hopefully my intention is that you have an amazing end of the year, and an amazing 2020.
Okay, let me come back here to the topic for a little bit. When we talk about words, I'm not going to spend a whole lot of time right now on this, but there's a phrase that I work from and I love one of my coaches my NLP coach Peggy taught this to me many years ago. She said to me, she said " We speak our lives into existence". And when you really think about that, look at your life. And then of course that much matriculate, the self talk. But you look at your life and wherever your life is right now. It is because you have spoken can your life into that place. And you know a place a lot of you've spoken your life into is money's hard to come by money's hard to make, I've gotta hustle and grind. And I've got to work like a dog and I have to work 60 hours a week, take take this, and let's just slow down here for a second and really, really get introspective with that. And you notice that your life is exactly the way that you say that it is, my brother-in-law. The shaman taught me one time many years ago, he shared this with me. And it was just one of those knockout phrases for me. He said, "The world is this way or that way. Because you tell yourself the world is this way or that way. "Ponder that. "My life is this way or that way. Because I tell myself, my life is this way or that way." And if you ponder that, and you take a step back and you look at your life, your life is exactly the way that you tell yourself that it is that there's a difference between ways that you wish it could be different or any of that. But if you literally and you got really honest with yourself, and you look at where you are, it's because you have talked yourself into that place with words.
Now, an entirely different podcasts and episode and I can't go into it right now. But something else that I was taught is that everything begins with sound you probably know me well enough by now is that I don't endorse any religion, however, meaning that everyone's going to find their own path. So let me let me leave it at that. But in the Bible, there's a phrase and the phrase is this. "In the beginning, there was the word." And I want you to recognize that and everything in your life, before things, you know, happened as they did. And the beginning before that there was a word. It's because we speak our lives into existence. So the next question I have for you, you is, what are you speaking? And then are you keeping the words that you're speaking, one of my transformational coaches, I remember talking to her one day, and she was actually on a coaching session with me. And she said to me, and this was so powerful to me, is she said that when we give our word, and we don't keep our word to ourself, what we're really demonstrating is that our word is of no value. Wow. I mean, when I really think about that, and then she said that if we give her word, and we don't keep our word, that's also a matter of low self esteem. Because what we're telling ourselves is that I don't even value. I don't even value my own words to myself. Wow, that's powerful. So let me ask you a couple of questions. What do you do? What do you do when you break your word to yourself? Consider that, are you kind of like, Well, let me clean this up? Let me actually fix this. Let me make this right to myself, or are you kind of like, and I've been there? And most people are there? Are you kind of like, all right, no big deal. And have you noticed that when you actually break your word to yourself, and you go e,no big deal, it's always easy to continue to break your word.
I remember reading this story about a navy seal. And this is what I call an unbreakable standard. This is something that I talked about in my coaching is having unbreakable standards, meaning when you give your word it's unbreakable. However, you're giving it it is an unbreakable standard, and you keep it no matter what. And remember the story about a navy seal. And he said he was a young guy. And he said that he was going to run I don't know what it was, he was going to run like three miles a day for the next 90 days. And he woke up one morning, and he wasn't feeling well. And he said, You know what? I like a lot of us, we're going to rolling over in bed. Should I get up and run today? Or should I you know, should I stay in bed? And what he ultimately will let me ask you, what do you think he did? Do you think he you know, he woke up that he was a Navy SEAL? He woke up he had the flu? And he said he was going to run every day for 90 days? Do you think that he rolled back over and went to sleep? Or do you think that he got up and ran? What do you think? Well, as he recounts, he got up and he ran, because he said that you know what, and of course he was a young guy and you know, heals much quicker than older people, I'm not gonna even be able to believe as well. But he said that he could recover from the flu. And maybe if it's setting back a day or so, from the running, but what he would not recover from is breaking his word to himself. So consider that and look at your own life. And where do you break your word to yourself?
Another question for you. Do you think that people who achieve amazing things? Do you think people and by the way, none of us are perfect? I don't know a single person, perfect person on this planet? But do you think that people that have achieved great things or have achieved what you want to achieve? Do you think they're in the constant habit of breaking their word to themselves? You know, that's really some really good food for thought. And then something else I want to ask you is this is where are you going to be relative to your goal, whatever it is health, wellness, you know, weight, work, money, whatever it is, where you're going to be, let's keep this simple. Let's not look at a year, but where you going to be 90 days from now, literally three months in the future, if you continue to break your word to yourself. Alright, so the big takeaway this week, in this particular episode is that really, and if you take a step back, and you really get honest with this, is the reason that things don't happen in your life the way that you want them to happen. And I don't mean controlling people, or any of that, but I mean, you know, weight goals, or whatever or business goals. Not always, because life's not black and white. But many times you're not achieving the outcomes that you want. Because you're not keeping your word to yourself. And your transformational takeaway this week is to be 100% impeccable with your word. Because when you do that, you are much more likely to get the outcomes you want than to actually keep saying you're going to do something and not doing it.
Okay, so the next episode is another Transformational story on Monday. And it's going to be Marcus his story about how he actually started transforming his business by actually transforming his own life from the inside out. So if you're an entrepreneur, you own your own business, whatever you do, make sure that you actually listen to that episode. Alright, thanks for listening to this one. And I'll catch you over on the next episode. Bye bye. Thank you for listening this entire podcast. If you're the kind of person who likes to help others, then share this with your friends and family. You know, if you found value, they will too. So please share via your social media channels. Also, if you have questions, I'm here to assist. You can email me questions to [email protected] And I may even use your question for a future podcast episode. Also, if you want transformational content like this daily, connect with me on Instagram, my Instagram name is @iamjimfortin. Finally, I do have a personal request. I believe that we're all here to help others and to grow and evolve ourselves. Together. You and I, let's help more people. If you would, please leave a review on iTunes and a good one by the way. I'd be grateful and through your assistance together, we can transform more lives. Thanks for listening.