The Jim Fortin Podcast

EPISODE 47: Become A “Conscious Transformer” With The BE-DO-HAVE Formula

August 28, 2019

How many times have you earnestly tried to change your behavior to get better results in your life yet you find that you gain little?

If you can relate to what you just read, you’re not alone, this is the pattern of most people’s lives. Everyone wants more and they try to do more to have more and it just does not work.

In this episode I dispel the thought that doing more will bring you a better life. Actually, for many people, doing more actually just wears them out.

In this episode I introduce the “BE-DO-HAVE Formula.” That is, you first have to BE what you want in your mind because that is what you create, no matter what you do.

In this episode I talk about:

And as usual, much, much more…

I also talk about how to start becoming a Conscious Transformer and how to start creating your life from the inside out.

This episode can be life-changing if you embrace the BE-DO-HAVE Formula for success!

Transformational Takeaway

Everything is just you in the mirror. Life is your mirror.

More Jim!

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Full Episode Transcript


You're listening to Episode number 47 of the Transform your Life from the inside out podcast. And in this episode I'm going to talk about and you're going to learn even more about what I call the do-be-have formula, and why it's the only strategy, the only strategy that will help you get everything that you want in life. So, keep listening.

Hi, I'm Jim Fortin, and you're about to start Transforming Your Life. from the inside out with this podcast. I'm widely considered a leader in subconscious transformation. And I've coached super achievers all around the world for over 25 years. Here, you're going to find no rah rah motivation, and no hype. Because this podcast is a combination of Brain Science, Transformational Psychology, and Ancient Wisdom all rolled into one to take your life to levels, you've never thought possible. If you're wanting a lot more in life, to feel better, to heal, have peace of mind, to feel powerful and alive, and to bring more abundance and prosperity into your life. And this podcast is for you. Because you're going to start learning how to master your mind and evolve your consciousness. And when you do that, anything you want, then becomes possible for you. I'm glad you're here.

Life is the Mirror That Reflects Who You Are

Yeah, I'm sure at some point in the podcast, you probably have heard me talk about the BE DO HAVE model, I'm going to dig into a deeper here. And then I'm sure if you've been listening for any amount of time, we're doing some live training starting on September the fourth, I've talked about it very briefly for the last month and a half. And I'm going to go even deeper, and that live training. But for today, I want to talk in depth about the BE DO HAVE model and they HAVE DO BE model. Okay, so what is the be do have a formula? And what does it have to be? All right, most people work from HAVE DO BE and I also want to say that I also used to work from HAVE DO BE and it is a broken strategy.

Anytime I use the word strategy, I just want to reiterate that when I say strategy, what I mean is a strategy to me is nothing more than a mental sequence of steps. You know, you're strategizing, but and you know, we all have strategies. However, some strategies are not very effective. Okay? The HAVE DO BE model is, if I have or I had something, then I could do something and I could be something which is successful. And it's a broken model, because we never have if we don't have which I'll explain more in just a moment. And this particular episode I want to talk about BE DO HAVE, BE DO HAVE is Who do I have to be? Meaning and what ways do I have to be at the identity level, to do the things that I choose to do or want to do to have the things that I want, which is success.

With HAVE DO BE people work like this, if I have let's let me give you an example of maybe you're an online marketer, and you want to grow your business. And let's say that you want to do Facebook ads. Now that HAVE DO BE model would be well, you know what, if I have or I had more money, they start with have or had, if I had more money, then what I could do is I could actually I could do something, I could hire somebody, I could run Facebook ads, I can hire an ad copywriter, I could pay for ads, so I could do something. And then I could be successful. Well, that is a broken model. And I don't know the percentages, but quite literally, most of you probably work by that model.

And as I said, I used to work by that same model, the model we're talking about here today is BE DO HAVE, who do I have to be meaning ways of identity ways of being characteristics of being? Who do I have to be to do the things that I need or choose to do to have the success that I want? So what I look at is I look in life and all stations in life. And I asked myself, what kind of person does that when I'm talking about certain things, or I'm looking you know, at my own life, what kind and that's a really simple way to put it.

What kind of person what I need to be to actually get x, y, z outcome. I want to use my own life as an example. You know, if you've listened for any amount of time, and if you haven't, you know, this is what I say quite often. Go back to episode number one and start there because I'm not sure where you're joining me and you know, in the life of my podcast, go back to the very first beginning, very first episode and start there. And I stumbled there because I said get back to the very first beginning. I'm recording this really late on a Sunday night. And you've heard me mentioned before, if you've been with me for any amount of time that I work with a shaman, I apprentice with a shaman, my brother in law, my sister's husband is a shaman. I've said before, I'll say again, they can be traced back 70,000 years, they were the advisors to Mayan kings, and Native American times they we're the medicine men. Now why do I tell you all this?

Well, you probably heard me say it before. And by the way, I'm going to probably stumble around a little bit in this episode, I promise it's going to be very valuable for you. But I just want to talk to you. I mean, this is not some presentation that I'm doing. I just want us to visit for a bit. But I was with my brother in law last night. Well, this morning until 7am, this morning, the shaman. And that's quite frequent, there are many nights that I do not get to sleep at all. And the reason that I tell you that because it pertains to this model.

Now let me let me take this down to, you know, practicality in a way you can understand it is working with a shaman in the capacity that I do, it requires a lot of energy. It's almost a 24/7 job working a regular airport job like helping people like I do, and being a transformational coach and expert and everything else. And then working with a shaman is also a massive commitment of energy. And we are energy beings. Now the reason I'm telling you this is right now I am not impacting 10 million people a year. Now the question is, do I want to do that? And that answer is I don't know, I know that I'm having an impact in the world right now. And I'm impacting you and a lot of people. But what I'm looking at is where do I really want to go? And I do not have that entire answer yet. But the reason that I tell you that is right now I'm not impacting 10 million people per year. And if I wanted to do that, I would have to ask myself, I would have to stop and say, Jim, and what ways must you be?

What are the characteristics of being? And then what ways must you be to impact 10 million people per year, or 20? or whatever, then that's just an arbitrary number that I'm giving you here. But because I'm not doing it yet, I am not yet that person. Now, you know, we all have our own lives and you want what you want, and I want what I want, and we're living in different ways. I don't know where I'm going to go in the next three to five years based upon my work with a shotgun? I don't know, I don't know. But what I do know, and the reason I'm telling you all this, is because if I want to impact 10 million people per year, most people think, well, I've got to do things differently. No, that's the wrong place to start. That's the broken model. That's the have to be model, I first look at in what ways and what ways what I need to be to impact 10 million people per year.

And I also look at, you know what kind of person not in terms of their these are, I'm just going to use these not in terms of moral integrity, or any of this kind of stuff, but what kind of person in terms of what characteristics and ways would they be on the inside. And I do want to point out here, and I don't have any reason to defend myself, but I'm going to use that phrase. And in my own defense, literally, maybe some of you can relate to working with a shaman, quite literally in the capacity I do is a full time job in itself. so other people can go out there and make an impact a lot more people maybe, but I guarantee you, they don't do the things that I do meaning many times not even sleeping for days at a time, and doing the work and the energy work that I'm doing and many, many other things.

And I'm going to leave it at that. But that's an example. And you know, in my own life, I have to look at and I must work from the BE DO HAVE model. Now. What we're trained in and what we're indoctrinated in his children is what I call the obviously they HAVE DO BE model, you have to have to do to be and you have to have money, and you have to have an education. You know, I grew up in the in the in the 70s and 80s. And it was a different world back then. And we were told you know what, if you want you know, a good life, you have you have, you must go to college you have to have. And I remember back in the late 80s, when I was out of college, a lot of companies would not even interview people unless they had, because that's the culture we lived in unless they had a college diploma. And we have been trained that way. Most of us for most of our lives, we have been trained as a doers. And the doers are the ones that have to have something many times prior to do to actually be successful like they want to be.

And we're trained many of you listening right now, you've been told, you have to do all these things, which we'll talk about more in this podcast, you have to do all these things to be successful. And when you do these things, then you will be successful. But what we're never taught as well, who do you even have to be in terms of characteristics, to do the things that you want to do. And a great example of what I'm using right now is you know about I said back in the 80s. And I'm sure generations prior and even a little bit after that. And even now, to a large degree is you must do something you must go to college, but then we look at that is well what kind of student Are you being in college. So obviously being you can do all day long, but the being and who and how you're being perceived the quality of the doing. And most people just don't understand that.

And I'm not tossing any stones here, because for a fair amount of my life, I was that very same way. Why? Because that's the way that I was reared. You know, I also want to say in our culture, we're taught to do as I just said, and we're taught, you know, if you do things in the right way, you're also going to be successful in life. And that's not just you know, that's just not true. But I look at when I was a kid, I remember, as I was thinking about this podcast, and I'm thinking about doing, I have not thought about this and 49 years, quite literally, maybe maybe 49. But I remember when I was I was five years old. And I remember because I was in kindergarten. And my mom said to me, she says if you weed the flower bed, and was probably only a four foot Dad, I mean, my mom was not a tyrant as a little bitty flower bed out front, she goes, if you weed that flower bed, then I will give you a nickel, so you can buy a coke. And it didn't dawn on me until just now earlier today that Wow, that was my and at least my earliest memory into the indoctrination of that if I do something, I will get something. And you know what, then I can be happy because I have a Coca Cola.

And of course back in the 70s teach the world this thing with coke and all this kind of mumbo jumbo and the ads and all that. But notice how I was indoctrinated from a very early age that I had to do something to get something. And I'm sure you have probably been the same way in your life. You know, what I noticed? Also coaching people this day and age is that many people think they have to do things to be accepted. And I've noticed for many, many people, they think that Oh, okay, if I go out and do some things, and what I do, if I'm successful in what I do, let me give you an example here, I'm going to just segue here, I had a one to one client one time. And her goal was to be this big, you know, social media guru, etc, etc, etc. She part of her personality, she likes the notoriety and the recognition and all this kind of stuff. And that's, that's fine. She's young, she's probably 27-28. And when I was that age, I was the same way. this day and age and quite the opposite. I mean, if I could just be Mr. X on a podcast, and no one, you know, ever knew my name, I would be fine with that all.

So I just I do what I do, because this is what I do. But I just don't get the notoriety from it. But anyway, I said, What's so important to you about, you know, building this $50 million company. And she said, Well, when I do that people will respect me, what I want you to notice there is that she thought that if I go do all these things, and I'm sure as you're listening, you can probably think some areas in your own life. If I go do all these things, then what's going to happen is I'm going to create something, and then when I create something other people are going to look at me and go Wow, look at you look what you did. And then they're going to actually place more value on me. And what a lot of people do is they get value in their lives. And actually they they place a value on their lives by what they do. And they feel if you're not doing a whole lot and some way or another, then they do not have a whole lot of value. I mean, this is a pesky trap, quite literally that I would say a fair, you know, a fair percentage of the world gets trapped into is that we think we have to do things to be valuable or to find valuable in herself or for other people to find value in us. You know, many people also think that they're not successful until they do something and in particular, not until they do something, but they do something that other people recognize. And when other people recognize it, then they think Whoa, okay, I'm a big deal. Now, obviously, I'm successful because I did x, y, z, and other people recognize me for that.

And as I said,you know, I'm not tossing any stones. I grew up a small town, Texas farm boy. And literally, I would I mean, literally this day and age. I mean, I live in New York City, I've worked with movie stars. I used to work, you know, Wall Streeters, I work really the high end of my industry, and I've visited and hung out with, with royalty, and very, very, very well known people and etc. But, you know, if you pull back the curtain, quite literally, I mean, I grew up in a town of 2000 people, literally one stoplight, I woke up at five o'clock in the morning to go feed the cattle. And I went to school, you know, did athletics or whatever, afterwards, come back home, and I'd go to work again. I mean, I literally Now, mind you, I wasn't in overalls, barefooted, or in my bare feet. But definitely I grew up what you would say a farm boy. And it was just drawing drilled in my head, drilled in my head from a very early age that I had to work hard, I had to put my nose to the grindstone, I had to struggle I was taught, and I had to sacrifice. Because if I did all those things, which is what my parents wanted for me, they wanted me to be successful. And their definition of it. If I did all those things, then I could be very, very successful in their mind.

What I want to point out also, and this needs no defense is that people think that if you go do things, and you were taught, if you work really, really hard, and yes, struggle and all the things that I was taught, then you're going to be a success in life. That's just not true. Could it be true? Yes. Is it true statistically, absolutely not. Because you see many people, and I mean, the masses, they're working really hard. And right now, even in the USA, 79% of people live paycheck to paycheck, they are working really, really hard. But yet, they don't have a whole lot to show for it. I mean, 79% paycheck to paycheck, which means they have nothing to show for their hard work. And these are hard working people trying to actually just get by and put tires on their car and food on the table and pay their health insurance. And they're working really hard. And they're obviously doing a whole lot. But yet, they're not being at least materially successful. And I want to actually just touch on that for a moment. I mean, to me being you know, being rich doesn't just it's a thing, I don't think anyone can be defined by by their money. I mean, I defined for me, I evaluate people based upon their quality character in their heart, not based upon things that they have.

But in our culture, we're told you have to go do things to be successful. So I think by now you're recognizing the model that most people work by HAVE DO BE that is a broken, broken model and a broken strategy. Not only that, and I'll give you some more examples in a moment, but not only that, many times it makes people feel bad about themselves. Or let me say this, it doesn't make people feel anything, because no one can make us feel anything we choose to feel as we feel. But when people operate from that model, many times it leads them to a place where they feel bad about themselves. So let me give you an example about that. And by the way, that's a completely broken strategy as well, because that's working from the outside. And when people work from that model, what they're saying is I will feel on the inside, based upon what I create on the outside. And if I do not do it on the outside, then I'm going to feel bad on the inside, which if you if you've listened to me for any amount of time, you know that life comes from the inside out.

And then what people when they work by that model, what they're perpetuating, is simply a broken strategy that keeps them trapped. But I want to give you an example here of things, that means people in our culture, and I'm sure all thought on our culture, it's all over the world, because one of the highest drivers and a lot of research has been demonstrated and done on this up a high driver for human beings is his social status, social status drives a majority of the population. So a lot of people will say things like, you know what, I want to be successful. And I want people to think that I am successful. Why because it gives me more social status. And to be more successful, that would mean that I would have to drive a brand new Mercedes Benz, so and then people will say in their mind, so once I have a new Mercedes, then I will be successful. And then they go into Well, for me to get the Mercedes, then I have to do something, I have to actually do something like go to more college or do this or do that. And all these things. And then when I do these things, and I also have actually have to get a job that will create X amount of time, and then X amount of dollars and X amount of positions and all these kind of things. And then once I get all of that, then I can have the salary, and then I can purchase the Mercedes and then I willbe successful.

That entire scenario that I just kind of jumbled up there. But the entire scenario is all about doing do when I do A when I do B when I do C when I do D, then I can actually you know, I can be successful. And I'm going to say probably for the third or fourth time, and I think you're getting it by now, that is a completely broken performance strategy and life model, you know, in the model that I just gave you. So I see a lot of times people telling other people what they're going to go do in the world. So they can be something and they're going to have all this stuff, and they're going to do it all. And as I alluded to that many times when they don't do it, and that they can't be it meaning be successful. Now they feel bad. And now they feel like a failure and all this kind of stuff. And then they go hide from people and they're embarrassed, and they're ashamed. And all this kind of nonsense that we as human beings have been indoctrinated and trained to get into.

So if you're working the hAVE DO BE model first. And that's the model you work from. I've said now probably the fifth time, that's a broken strategy. And the reason why is this. Like I gave you the example about Facebook ads and wanting to build your business, well, if you don't have the money in the first place to do something, then you don't do it. And then if you don't do it, then you cannot be successful. however you define that, of course, it's arbitrary. But the point and I think you're getting that the bigger point is when you work from HAVE DO BE, and you don't do to be well, then you never get any new half meaning new money or whatever, because you're not doing anything, but you're not being the kind of person and the first place you need to be. So I'm going to break that down for you even further here.

Many, many years ago, one of my students wrote a book alcoholism, and he asked me to prove it for him. And he said there was one line in the book for me that was just like extremely impactful. I'm not what people would define as an alcoholic. So there wasn't other takeaways while there, I don't know. But there's one line, there's one takeaway in there, a takeaway was for the alcoholic, “tomorrow never comes”. And the meaning of that was as well the alcoholic always says, I'll quit tomorrow, I'll quit tomorrow. But for the alcoholic, the tomorrow never comes. So for people that work from HAVE DO BE and I have been here and oh my gosh, is this a trap for people that work from HAVE DO BE if I have the time and the energy and the money, let's let's go there. If I have or I had the time, energy and money, then I would do something and I could be more successful, or I could be a person with more freedom.

But here's the thing, when we work from that model, the having the having never comes. And because the having never comes, we continue to repeat that cycle over and over and over again. And we're working from circumstance. Anytime that you say, and you're talking about half, I do not have enough time, I do not have enough energy, I do not have enough money. You are 100% working from circumstance. And when you work from circumstance, you will repeat your circumstance. And then what you will do is what people do and I have been there as well. Then we get into self deception, saying Oh, no things are going to change. And then we get into erroneous thinking like oh, no, maybe something will happen, maybe you know, luck, or I don't know, maybe something will happen somewhere. And the truth is this. And I've looked at my own life, and seriously take some time Look at your own life is when you work from this place. It's just over and over and over the same pattern, week after week, month after month, year after year, my business nail now does quite well very, very well.

And I have to say that for many years I worked on the HAVE DO BE model. And you know what, I would hire this person and I would hire that person and I would hire this company. And I'd hire these companies if I had the money to do it. And I can tell you that I've been pretty much an entrepreneur, you know, since I got out of college. So that's I don't know, 1987, what, 32 years or something. And I did do a little stint in corporate 25 years ago, and it wasn't very long, because it wasn't for me. However I work from that model of HAVE DO BE and I'm going to tell you, my business did not start really getting traction and growing. But this could be anything in your life, not just business, my business did not start getting traction until I started asking myself, okay, who do I have to be? And what ways must I be to get the outcomesthat I want?

And when it comes to being then what I look at, okay, what are characteristics and ways of being and we can be 100% responsible, we can be committed, we can be self integral, there are many things in many ways that we can BE that will get us the outcomes that we want. I remember a friend of mine, he I've known him for a lot of years, and he spent about a decade is pretty much and this is not hyperbole in any way he spent about a decade is the number one most visible marketing, let's just say marketing person in the world. And he's coached hundreds and hundreds of internet millionaires and people now that lead the industry, he kind of fell off the radar in 2012. And he's taking it easy and resting back on the millions that he made. I've known him for a lot of years, before he even got into internet marketing. And we were talking one day and he said, you know, Jim, there's a difference between being,BEING again that word, there's a difference between having resources and BEING resourceful. And it goes many people want to have the resources before they start a business. And it goes you seen businesses before.

And they will have plenty of money in the bank. And then two years later, they'll be you know, they'll be out of business. And then you can look at a company and they don't have a lot of money, their startup, but they are BEING resourceful. And a couple of years later, they're doing really, really well. And I recognized in that moment that it's more important, important for me that I BE resourceful, rather than actually have money, because I can have money and lose it. But the more than I'm BEING resourceful, the more money that I can attract, which means that I can actually be what I want, which is I guess people would call successful. Hopefully, that resonates with a lot of you guys, because so many people, as I said we work from HAVE DO BE, and that is just a defunct, defunct, broken, broken model. You know, something else that I want to point out here, for all of you listening. And this is a whole nother episode that I need to do, but it's on fear.

So I know a lot of you're probably saying, yep, you know, Jim, okay, yeah, I get it, I get it. I've got to be first. And then what you're saying in your mind without recognizing it. But But how can I be that first when I have fear about being that irony here. And again, I've been here as well. So trust me when I tell you, I have been down this road before people get into loss aversion. And people, we actually will seek to keep what we have before we will reach for something new. But the broken strategy that I have been in? Well, I haven't it's been a lot of years, but I've been in it. So I understand it is okay, I want to do XYZ so I can grow my business. But I do not have have the money right now. And if I put out the money that I have, then how am I going to pay my rent or my car payment or student loans or whatever, a lot of years ago. So then what I never recognized is as long as I work this broken strategy, I will never have the additional money that I want. Because I'm working with a broken strategy because I'm playing from loss aversion. Meaning that if I give up what I have that I might not have more than that later, and oh my gosh, now I'm going to play for fear. And then talk about another trap that we get into. I mean, it's crazy. And even in psychology, there's there's been a lot of research on this when I talk about loss aversion is that the painof losing something for people is two times more powerful than the pleasure of gaining something, you know, we move you've heard before we move from pain to pleasure.

And this is along the same lines. But we are so afraid for the most part of losing what we have, even if we don't have a lot yet, because we're not being the kind of person that have a lot that we will not actually be courageous enough to step out there and be somebody new to create more, because we're afraid of losing the very little that we already have. Now, if that made sense to you, as you can clearly listen and understand. That is a bunch of self deceptive mumbo jumbo. And it's like, Whoa, I mean, I never realized that was stuck in that mental trap. And that's why so many people stay, you know, they stay stuck.

Also the fear for a lot of people and I'm, like I said, I'm tossing myself under the bus here, I've been there, and I'm no longer there. And I haven't been there in a lot of years. But a lot, a lot of times for people the fear also boils down to is that they don't trust themselves. They think that okay, if I don't, you know, if I'm not gonna if will heal me back up, they will say I don't have it. But I do have it, but I don't have it. But I could find it and I can borrow it. And maybe I could take it out of savings or whatever. But technically, I don't have the money to do what I want to do. But I do have it and I get it. But if I get it, and then I use it. And then guess what, then if I lose it, meaning you don't trust in yourself, because you're not being resourceful then if I lose it, then I'm going to be worse off because now I've put out what I didn't have in the first place. Now I'm deeper in a hole again. Now I'm even more stuck than what I was. Now hopefully that made sense. I see that as a very and I've been there, I see that as a very prevalent pattern that a lot of people run.

And that's where that's where, you know, being courageous comes in, which is a whole different podcast. And that's where being resourceful comes in. Okay. Something else that a lot of people get into is self delusion. And so many people get into Well, you know, what I don't have it working from HAVE DO BE, I don't have it right now. So you know what, because I don't have it I'm going to what they don't even recognize they're doing is they let their entire life just go and a mediocre circle over and over and over again. But what they get into is Well, I hope something is different. I'm hoping some new client will call I'm hoping this meeting that I go to, which is then working from desperation, which a whole another podcast in itself. Many years ago, I created a blog post on and it was titled You smell like desperation, which actually it pushes people away.

But people get into the self delusion of they just think something's magically going to change in our life. And there's a whole another episode on this that I've already created about how people use the law of attraction repel. When they get into that state, they're repelling even more things, and they definitely don't have it. You know, you might have heard me say before is that life reflects you. And that your entire life is a mirror. And James Allen when he wrote a man think it back in the I believe the 1860s talks about how our external world is nothing more than a reflection of our internal world. And to demonstrate that, have you ever noticed that poor people people need the money the most have the least? Well, the reason why is that their external world is reflecting their internal world, people that have a lot of money most times unless they've inherited you inherited the money.

People don't have a lot of money, they've created it. Well, the external world is a 100% reflection of their internal world. And then you could say, well, you know, Jim, and I'll get back on track here in a second. You could say, well, what about people who win the lottery? Well, research has shown that a significant amount of people who win the lottery, and I've actually, you know, done some of this in another episode, people who win the lottery are broke three years later. Why? Because we always go back to the way that we're BEING unconsciously, which is our unconscious identity. Now, and the headline, I did talk about how to be how to use the the beat you have model and how to be a conscious transformer. That's a word that you're going to hear me start saying more often as a conscious transformer. Most of us go through our lives on autopilot. And I'm going to talk more about this later. And a different episode. But when I talk about a conscious transformer, what I mean is wake up. And I mean that in a respectful way, but wake up and you are a born creator, you are a born manifester, you are a born transformer, but we have to be it before it can ever happen.

Because whatever we are BEING is our experience of life. So again, even though that's in the headline, I will actually do, you're going to hear me start saying this a lot. And at least the next, you know, six months of episodes, because I'm, I'm wanting you to shift your identity, and I want you to become and I want you to be that conscious transformer and start recognizing that power. because that'll start helping you create the things that you want to create in life. And I alluded to a little bit, but your ways of being and being a conscious transformer, you're being which this is a BE DO HAVE episode, you're being in your way of being precedes all of your doing. And being can also be an identity, you know, what, what ways are? Are you being in your identity? Not only that, and I don't want to actually confuse anybody here. But sometimes if you are being, let's say, for example, there is a concept called learned helplessness, which people when they get in that trap, they've learned they cannot help themselves, and they stay trapped in a very negative cycle.

But for people that are trapped in that trap, let's go here, what ways are they BEING.So obviously, by me giving you that example, you can see that everything, everything in your life comes down to the identity, that and you heard me talk about identity, but the identity that you are being let me give you another concrete example here selling professionals. Right now I work with more entrepreneurs, but for many, many years, two decades I worked with, with high performing selling professionals. And many times people would say like real estate agents, for example, I worked heavily in real estate and they would say you know what i'm not making, which is having, I don't have enough money yet. So because I don't have enough money, that I have to go do something.

And then what I have to go do is I have to lead generate and prospect and market and all these kind of things, then when I go do these things, then I will actually have more listings, which means I will have more money, which means I will be successful. All right. So I think that's pretty clear. And I'm going to dig a little deeper into that. But notice how most people work from if I go do something then I can have and then I can be. Now here's something that most people never ever look at is I'm going to slow down here. But most people never ask themselves the question, well, who and how was I BEING in the first place that allowed me that had this problem where I don't have any money.

So most people never even address that. And then they try to go to do things, which one of my coaches said to me, and I've always remembered this line is that whatever you do, and you're doing is only as effective as the being doing the doing. So great example, let's go back to talking about real estate agents. Let's say that the real estate agent wants to do something, but let's say they are afraid, which is a way of being they were afraid the prospect Well, what they do is only as effective as to the degree they're being. So are being always precedes every single thing in our life. And then what happens is people just perpetuate, which I said multiple times, now people perpetuate, and never have. Because if you never have, you don't do anything, and then you can't be anything different, which means you can never do anything differently. Which means here we go in the mirror, you know the merry go round cycle, again,

Also want to point out and I got some people chastising me a little bit for this. And hey, that's cool. I'm a stay with it. But there's some people out there right now that are big social media personalities. And one social media personality says things like you've got to work until your eyeballs bleed? Well, do you recognize that that's simply all doing and doing is only as effective as the being. And that's why if you get into that mentality, and you're not being the kind of person you need to be, you can work in tech rivals blade all day. And you can do and do and do and do. But that doing is only as effective as the being and it's a broken strategy.

There's someone else out there that's very, very large. And they tell people to and by the way, there may be a work around this, I don't know, in my own mind, I don't see it. But this person will say if you want to create you know new things in your life, you've got to take massive action. Well, have you ever noticed before that many things, you take massive action or you try and then three days later, you're back to your old behaviors again, the reason why is what I look at is taking massive action as they do in behavior, and what I look at, or what are the characteristics and ways of being that are unconscious and the identity of the person doing the doing.

So for example, a person can say I'm going to do something and I'm going to take massive action. But if in their identity, they are being a person who has no discipline or not a lot of discipline, then it's very hard to continue with the doing. Because at the identity level, they are not being disciplined to maintain the massive action.

What I want to share with you and I've said a whole lot here, what I want to share is that doing your way to whatever it is you want economic security, riches, whatever it is, generally, if you start with DOING your way there, it's going to be a very hard road for you. Where you want to start is you want to be as I said, a conscious transformer, you want to start thinking consciously now, instead of just, you know, you defaulting to doing? You want to start thinking consciously in terms of Okay, as I said, what kind which is being what kind of person would have the things that I want? What ways must I be to get the outcomes that I want? So the question that I want to ask you to wrap up this episode is this. Here's the question for you. Right now. I only want you to pick one. And when I say one, and I'm going to laugh here a little because I've done this a lot of years when I say one one does not mean five, one does not mean two one means one, I want you to I want you to pick one way and take some time with us consider this. What is one way of being? And then you know, you could say Well, Jim, how do I be this will go back and listen to the episodes the earlier episodes on subconscious identity and stuff, you know, reprogramming your subconscious mind. But what is the number one way that you could be that would make the biggest impact in your life?

Consider that what is it number one way that I could be that would make the biggest impact in my life. And when you start conditioning yourself, I've already created an episode on habits many episodes ago. And on unconscious identity. When you start being that you're going to be shocked because your life is going to start changing. Why because you're being the person you need to be to do the things you need to do to have the things that you want to have. And now you're working from the inside out as opposed to the outside. And all right, a couple of things here, every you know, every episode, there's a transformational takeaway. So when I was with my brother in law, the shaman last night, when he said this many times, but I heard it in a way last night that I really haven't heard it before. And he said it, I'm going to say it slowly here and just ponder this. But everything is just you. And the mirror. Everything is just you and the mirror.

Your life is just you and the mirror. You look at your external life, your bank account, your health, your relationships, look at everything in your external life. Everything in your external life is a reflection of who you are in the mirror. And who you are in the mirror is your way of being. So the question that I asked you is right now is what is the number one way of being and when because life reflects you 100% when you start BEING that way your life starts BE- ING that way.

Okay, as I said, when I started here a little earlier is we are and you already know what at this point, if you've been with me for any amount of time, we're starting training on September the 4th, and it's called the BE DO HAVE series. And we're going to go a lot deeper into this because I want to show you a couple of psychological models that I've talked about very briefly in the podcast, you probably have already forgotten you probably already missed it. But I wanted to dig in deeper a way a way to actually access even deeper and understand even deeper your ways of being. So whatever you do, make sure that you get registered for that live training. just head at, I'm sure the link here is in the show notes, I'm sure that my team probably put a little commercial in here somewhere in the middle of the episode, you know, directing you to get registered for that training, it's going to be three hours of BE DO HAVE training, one trainings going to be on being one's going to be on doing one's going to be on having, and then I'm going to actually do an hour follow up with each of those live trainings.

So effectively, it's going to be six hours of training on BE DO HAVE, so make sure you get registered for that we're going to go even deeper. Ok. The next step episode is a transformational story. And I'm going to be visiting with a current student named the duck. Now when I say her name, the duck, interesting because you might even be thinking whom that I hear that name, right. And we had she and I had an amazing conversation, because she even used to hold herself back because of the stories that she had about her name, and how she thought people would perceive her. Now I know like one of the episodes with Katie, we talked about you know illness and healing yourself a power of the mind. And I'm sure a lot of you could relate to that.

But this episode also, we talked a little bit about that. But we also talk about many things that many of you are going to be able to relate to. And she has an amazing story about she used to have the identity of a person being sick. She no longer has that, as she talked about her money issues. She talked about hiding because of her name and putting yourself out there and fear of judgment about what people would think about her name. I mean, it is a phenomenal, phenomenal episode. So make sure you tune in to next Monday's episode, the transformational story with the duck. As I tell you every up episode. I mean, from the bottom of my heart. I know there's an outro here and it's all you know, pre recorded. But But seriously, and seriously, I am so grateful for the opportunity to be able to serve you on your journey.

Okay, thanks for listening, and I'll catch you over on the next episode. And yeah, I'll catch you there. Take care. Bye bye.


Thank you for listening to this entire podcast. If you're the kind of person who likes to help others, then share this with your friends and family. You know, if you found value, they will too. So please share via your social media channels. Also, if you have questions, I'm here to assist. You can email me questions to And I may even use your question for a future podcast episode. Also, if you want transformational content like this daily, connect with me on Instagram, my Instagram name is @iamjimfortin. Finally, I do have a personal request. I believe that we're all here to help others and to grow and evolve ourselves. together. You and I let's help more people. If you would, please leave a review on iTunes and a good one by the way. I'd be grateful and through your assistance together, we can transform more lives. Thanks for listening.

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Jim Fortin

Jim is an international subconscious self-transformation and high performance expert with over two decades of expertise in brain based transformation and high performance. Using a brain based approach coupled with transformational psychology and ancient wisdom Jim has created programs that create long-term core-level life transformation in his students.

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