The Jim Fortin Podcast

EPISODE 294: “The Ignored Truth About Money and Abundance”

November 1, 2023

When was the last time you evaluated your relationship with money and exchange? Do you currently have an exchange problem posing as a money problem? Not sure what I mean? Let’s dive into this critical concept…

In this episode, I share the truth about money and abundance that most people ignore, no matter where they are in their money journey. I explain why change is required if you want to attract more prosperity and abundance and reveal the key formula for wealth creation.

You Don't Have a Money Problem. You Have an Exchange Problem.

If you have a money challenge, change is required – the universe won't just bring you money without you changing something.

Most people work backwards – they want money first before making changes, but change must come first.

The truth is that money is a medium of exchange. If you don't have money, you aren't exchanging something to get money. Why is this important?

We all want to go to a higher emotional state. Look at what you can exchange to help give others a higher state. 

My coaching program helps people transform their lives. They pay me money, and I exchange my expertise, coaching, and support for all willing to join.

Think about what service or value you can exchange to help give others a better experience of life.

You must value your value. Do you think the value your unique talents bring are worth a high-value exchange?

Many people do things to help others but still don't increase their prosperity. Why?

You don't get paid for the value you create – you get paid for the value you place on the value you create.

If you don't value your own value, others won't pay you for it. You must believe in your worth and charge accordingly.

Transformational Takeaway

To attract true abundance, shift your focus from chasing money to conscious exchange. Offer your gifts to help others experience a higher state of being, and have the confidence to value your worth and charge what you deserve. What steps can you take TODAY to bring this formula to life? 

Full Episode Transcript


You're listening to the Transform Your Life from the Inside Out podcast. This episode is titled, The Ignored Truth About Money and Abundance. Interesting title, The Ignored Truth About Money and Abundance. I'm not sure where you are on your money journey, whether you are already making millions per year or you're struggling to make, you know, 40, 000 per year. I don't know where you are, but what I want to share with you in this episode, what I want to share with you literally applies to all of us. All levels of money, creation, money, manifestation, money, earning money, generation, whatever you want to call it. And it's right in front of our eyes and we miss it. You know, I think back to 1992, one of my mentors, he and I were talking, he was an NLP trainer, neurolinguistic programming, and he's like, Jim, you seem kind of down today, what's the deal? And I said, well, I'm having some money challenges here or there. And he said something to me that I want to say to you right now. And then I will explain it in this episode. He goes, you have money worries. He goes, are you kidding me? Money is the easiest thing to make. If you've got money worries, you have no worries. So again, no matter where you are on the spectrum, whether you're wanting to even make money to pay your bills and to live better, or you want to make more millions, this episode will do it for you. Because what I'm going to share with you is the ignored truth about money and abundance. Keep listening.

Hi, I'm Jim Fortin, and you're about to start Transforming your Life from the Inside Out with this podcast. I'm widely considered the leader in Subconscious Transformation, and I've coached super achievers all around the world for over 25 years. Here you're going to find no rah-rah motivation and no hype because this podcast is a combination of Brain Science, Transformational Psychology, and Ancient Wisdom all rolled into one to take your life to levels you've never thought possible. If you're wanting a lot more in life to feel better, to heal, to have peace of mind, to feel powerful and alive, and to bring more abundance and prosperity into your life, then this podcast is for you because you're going to start learning how to master your mind and evolve your consciousness. And when you do that, anything you want then becomes possible for you. I'm glad you're here.

Okay so the ignored truth about money and abundance, what does that mean? You know, many times people will say the hidden secret or the secret to money or this or that, you know, I'm not going there. I titled this, the ignored truth about money and abundance, because what I'm going to tell you in this episode, you've heard some way, somehow, but if for any reason, in any way you're struggling with money, or you're struggling to make more money, or you're in fear about money, whatever that fear might be, even though you've heard this, You still haven't gotten it and I'm not judging because I struggle with money literally until my 30s, you know I grew up poor. I went to college. I went to a good school. I have a couple of degrees or rather a dual major with basically a focus in two different, you know disciplines. And I'm a relatively bright guy, but it wasn't enough because I struggled with money for many years of my life. And when I struggled, I waited tables outside of college, and I quit my corporate job, and I struggled. I mean, I lived to be what I called a just enougher.

Just enough in to cover what's going to go out and every month I live that way just enough in to cover what's going to go out. And I had a little extra to do, you know different things and have fun and go out with friends. But I didn't have any savings and I didn't have a lot extra Basically; I was living paycheck to paycheck plus. Paycheck to paycheck money and money out plus a little extra to at least enjoy life a little bit. So, I want to share with you in this episode something I know you've heard before, and that's why you've heard it. But if you're struggling with money in any way, whether you're trying to get from 1 million to 5 million, then you're struggling with money, or whether you're trying to go from 50, 000 to 200, 000, you're struggling with money, or whether you're trying to go from 17, 500 a year to 60, 000 a year, you're struggling with money. And what I'm going to tell you in this episode, you have heard it before. But you have filtered it out, you have discounted it, and you have ignored it. That's why I'm telling you the truth about money and abundance.

You know, this episode could literally be worth millions of dollars to you over the course of your lifetime. And I know that because I know that over, you know, in the last several years of my life, the last 10 years, at least, I've attracted, I've made, I've earned, I've created, I've manifested tens of millions of dollars. And I went from, as I mentioned earlier, struggling with money. Now, prior to that as making multiple six figures, but prior to that, for many years, at least a decade, I was struggling money in money out. So, what I'm going to share with you is, I don't like the word that made me a multimillionaire. I guess I would say created multimillion dollars or multiple millions of dollars in wealth in my life. And it can do the same thing for you. And that is what this episode is worth to you. If and when the operative word mainly is if, if you listen closely, you get it and you apply. I also want to point out, as I said a bit ago, I grew up without money, so I am not criticizing and I'm not grabbing you by the shirt collar going, hey, you know, come on already get it or I'm not doing any of that.

I'm simply sharing this because I grew up struggling and I struggled for a lot of years. Struggle is unnecessary. Struggle is a choice. Struggle is because we don't know any better. And I don't want you to struggle. I want you to have a lot better quality of life, a lot better experience of life. And, plain and simple, I want you to have the abundance and the prosperity that you enjoy. This episode was inspired. I recently offered the BE DO HAVE series. We had 19, 000 people registered for that series. And I see it every single year, hundreds of thousands of people have gone through that series. And I offer people the opportunity to go into coaching with me. And that's not free. The podcast is free. I take people eons and I mean eons and light years beyond the podcast with me mentoring them and my coaching team. And many, many, many people say, you know, Jim, I really want to go into coaching with you, but, and I've heard it, but I can't afford it. And in that moment, that person I did it for decades is working from circumstances.

So this episode was inspired by the recent BE DO HAVE that I did two weeks ago, and I've enrolled quite a few people in the coaching with me, people that want to literally transform their life at a core level, but this is for the people, the thousands of people that want more, but you know what they won't change. So, keep listening and please pay attention as we go through this. Also, I want to point out, I'm not a big fan of doing podcast episodes on money. The reason why money is actually 3d. Money really is of no value. I mean, it's paper. It might be gold or silver. It might even be electronic air, but money really is of no value except the value that humans put on it. And I see, I experience myself, I know I'm a spiritualist, but also money is spiritual because money is energy and everything else in the universe, everything in the universe is energy. But you know, I find that most people want money for 3D reasons. Many people and I don't think it's the right reason, but it's the reason I had many years ago.

Many people want money to define their identity, meaning that when I have money, I'm going to be a success. And when I'm a success, I'm going to have the home and the cars and the physical experience and the watches and the vacations. And I can take care of this, and I can do that. And I can go here, and I can be this and all these kinds of things, all 3d things. Every one of these are finite, and you'll take none of these with you when you leave the planet. My experience, my belief, my value system, money is a great and powerful thing. Mainly, it's a great and powerful tool. And it's a tool to make the world a better place. The BE DO HAVE series that I just did, and I've changed a lot of lives in that series, and that was just a free part of it. That series cost me over 350, 000 to deliver that series. Yes, over 350, 000. I couldn't do that if I didn't have the money to do it. And that's why I value money. Because I know that money can be used as a tool to help people live better lives, money in and of itself. Trust me, I've had the homes, I've had the cars and the Porsches and the Mercedes and the BMWs and the money in the bank and the millions in the bank and all these kind of things and the watches and all the things that money can buy and first class airfare and all the things that money can buy.

And candidly, it ain't shit. It's just stuff. And that's all that it is just stuff. Money's a tool. Okay, so let's go here first. If your money challenged, meaning if you're wanting to get to the next money level in your life, whatever that might be, and I alluded to that earlier, whether it's going from 5 million to 10 million or 30,000 to 70,000 whatever it is, that's money challenged. And if your money challenged, I said this a bit ago, change is required. The universe isn't asking you for change. It's not begging you for change. It's not tapping you on the shoulder and going, hey, you know, pretty please. Hey, you know, kind of change up a little bit so we can bring money and prosperity and abundance into your life. If you want, I'm going to slow down. If you want more prosperity and abundance in your life, change is required. What many people say and where they operate from, and trust me, I used to be an expert at that. I used to say, and I used to be a success junkie in my late twenties and early thirties, I am not kidding you when I tell you I've read over 5, 000 books on success and money and psychology and all these kinds of things.

And a lot of that knowledge is, you know, stuck with me. It doesn't matter. I was still broke. I was still waiting for tables. And I, you know, I worked at a really nice restaurant, a very nice restaurant, but I used to call it slinging hash. I mean, it just, it, no matter what I learned, I couldn't, I couldn't change the money situation. Now, if you've listened to me for any amount of time, you might think I'm going to talk about identity. Well, yes, money is an identity thing because your identity reflects your money, and your money reflects your identity. But no, that's not where I'm going to go here. That's not the literal, that's not the ignored truth. The ignored truth we'll get to in just a minute, but here's the thing. Most people say, “I want more money and you know what, there are so many things I want to change in my life, and I would have these things once I have the money, but I don't have the money. Therefore, I don't have those things again, third time, change is required. Most of us say, “I want X, Y, Z in life and you know what, I can't have it because I don't have the money to have it.

Fourth time, change is required. And that's backwards thinking. When we think along the lines of, and I'll demonstrate why. When we think along the lines of, I want to create X, Y, Z in life. I want abundance. I want prosperity. I want money, but you know what? I can't do A, B, C, D, E, F, and G because I don't have the money to do A, B, C, D, E, F, and G. Therefore, I'm not going to do A, B, C, D, E, F, and G. Therefore, I'm not gonna have the money. So most of us work backwards and I did and I'd beat my head against the wall I mean literally I would pick up extra shifts and wait tables and during the holidays I'd work extra shifts so I could make the money, you know in the holiday season like Christmastime, etc., etc., etc., etc. But it just was never enough. It was always the same in the end. I want to mention here before I keep on going, a companion episode to this one, go back all the way to episode number nine, where I talk about how people use the law of attraction to actually repel money, as opposed to attracting money. This is a different episode. But it will, it'll shed more light on episode nine, again, how people use a law of attraction to repel money in their life.

So, the secret, the hidden, the hidden, hidden, hidden, and ignored secret to becoming wealthy and attracting money. I've done a couple of episodes. I've done two episodes on this topic and the podcast episodes, the hidden truth to giving money or the ignored truth is AYNI, A Y N I, Ayni is Ancient Incan for the Reciprocity of Life. You might have heard me say this before. I go back to 1992. Remember, I was a success junkie. I was at success, I think the title, the title was success 1992. And you go to this big arena and all these speakers are there back then. You know, back then it was Les Brown and Zig Ziglar, and I don't know who else. General Norman Schwarzkopf and, you know, all these people at these events talking Brian crazy, talking about all these success principles, and I would sit there, and I'd take notes furiously. Oh boy. This is good. This is good. This is good. Oh my God. Why didn't I think this? Why didn't I think that? 1993, I was still broken as hell and 94 and 95, but I go back, and I want to build part of this on what I'm going to share from you from 1992.

I heard Zig Ziglar say, and I don't know why it stuck with me because it's such an insane, banal statement. But Zig Ziglar said, you know, if you want to become rich or something like that in life, help enough people get what they want and they will help you get what you want. Help other people get what they want and they will help you get what you want I'm gonna break that down for you in this episode and I'm gonna show you exactly And I do mean exactly how we've talked about it before and how you've heard it before I'm not poking at you because I know you didn't intentionally ignore it But you've ignored it and I want to show you a different way in this episode to look at AYNI reciprocity and Zig Ziglar statement a different way to look at it so that you finally can break free from the limitations. You've created, you've had, you've learned and created the abundance that you want.

This episode also, I'm not telling you this because I like to hear myself talk or any of that. Listen to this episode. Over and over and over and over again. Many times, we will listen to things one time going, Oh, that's good. I got it, but we don't get it. It hasn't sunk in yet. So, listen to this one episode many, many, many times over and over and over and over again, until you can repeat it in your sleep. Okay. Money is energy. Everything in the universe is energy, everything in the universe, the first cosmic law in Kybalion, K Y B A L I O N, ancient wisdom. The first universal law is that we live in a mental universe. Money is mental. Money comes from our identity, but it also comes from our thoughts. And if you listen to episode number 9 again, you'll hear that we go from thoughts to feelings to vibration to frequency. Again, thoughts, feelings, vibration, frequency. Again, thoughts, feelings, vibration, frequency.

Frequency is physics. Frequency pulls the money to you. And some people will say, well that's kind of pseudoscience, whatever. You know, I have this, I've been in the ancient arts for so long and working with a shaman. Many, many things. That science is just not discovering now or figuring out or postulating or theorizing. It's all ancient wisdom. You'll find it in the ancient text. You'll find it in theopacy. You'll find it in hermeticism. You will find it in the, in the Ching. You will find it in the Tao. You will find it in ancient wisdom. Money. It's energy. Everything is energy. But see, I want to talk about that. You might already know that you already, you might already think you know that, but I want to talk about still why you might be having a money challenge, even though you think you know that.

Before I share the ignored truth with you. I remember an episode I did a while back. I don't know when it was, maybe a year ago. And I referenced the Beatles song. And I don't know what the song was. I forgot. But the end of the song was, you get what you give, you get what you give. Remember, I told you this is an ignored truth, an ignored secret. You get what you give. Now, as you hear that, does that really register at a profound and deep level relative to money? Because if we can all go, yeah, yeah, that's good. That's good. That makes sense. We get what we give. Okay. Yeah, blah, blah. Next. But think about it, we get what we give now, here's where I'm going to go a little differently. Many of you have never heard me say this. Maybe you have, I don't know. I have, I don't even know if I've said it here on the podcast, but if you have a money challenge, a money issue, and mainly a money problem. Again, whether it's going from 1 million to 5 million, 5 to 10, or 30, 000 to 70, 000, the universe doesn't give a shit. The universe just knows money is energy. That's it. The universe doesn't even put value on it. We as humans put value on money. But here's the thing, no one listening to this episode, not a single person listening to this episode has a money problem. And you might be sitting there going. Oh, yeah, Jim, really?

Let me show you, I've been there by the way, let me show you my bank account. I have a fucking money problem. I ain't got any money in my bank account or tell my Visa that or tell my student loan people that or tell my, you know, Ford Motor credit or what? Been there, been there, been there. You know, 20 years ago, if you told me or 25, 30 years ago, you said to me, Jim, you ain't got a money problem. I'd be like, you're full of crap. I got; I can tell you all the money problems I have. But see, you don't have a money problem. Remember the Beatles song, at the end of it, you get what you give. So, you don't have a money problem. What you have is you have an exchange problem. Ponder that you don't have a money problem. You have an exchange problem because you see money is a medium of exchange. Let that settle in. Money is a medium of exchange. And if you don't have money, then you're not in the medium of exchanging something for the money. Let that rattle around now. Here's it goes back to the title of the episode and the ignored truth I'm telling you the truth right now.

You don't have a money problem you have an exchange problem and if that doesn't soak in and I'll explain what that means even more if You don't let that soak in and you don't own that, and I mean you don't own it. This time next year, you're still going to have an exchange problem. You might call it a money problem, but it's still going to be an exchange problem. Let me give you a, a metaphor here. Let's say that you walk up to a fireplace and you're cold and you look at the fireplace and it's not lit and you're like, Hey, fireplace. I'm cold. Give me fire. And the fireplace goes, no, sorry, Charlie, it doesn't work that way. You have to put in wood or turn the gas on, but you've got to put in something.

Let's just use wood. You have got to put the wood in to get the heat, which is the fire. No wood, no fire, no natural gas, no fire. No one listening can argue with that because we know it's the truth, but the same thing about money. Now notice the firewood cause and effect. You put the fire, you put the wood in. And then you'll light the wood, and the wood is the cause and the effect, the output is the fire. You must know the cause before the effect. And that's where most of you and I did, trust me, we shot ourselves in the foot. I was always, and I mean, I was a PhD world scholar, blah, blah, blah. I'm making this up, but I was a master maestro, whatever at chasing the effect, chasing money, money, money, money, money, broke, broke, broke, money, money, money, the effect. I never focused on the ignored truth that I had heard from Zig Ziglar in 1992. Cause and effect. You must cause the money. You must cause the money and what you do to cause it. Now we'll talk about that.

What you do to cause the effect is the exchange. So, we have to say, okay, what am I going to do? Stop focusing on getting money. That's going to just waste your time and piss you off and frustrate you and make you sad and disappointed and everything else. If you're anything like I was years ago, all depressed about it, all boohoo about it. Stop focusing on the effect and focus on the cause. And the cause is the exchange. What are you going to do, what are you going to do to exchange energy? To create the effect, which is the money. That's the only possible way that is IAYNI reciprocity of life. That is the Beatles. What you give is what you get. That is the only possible way for you to change your money situation is to change the cause. Stop chasing the effect, which is the money change the cause. Number two, or twice, I'm going to say change the cause. I'm going to say a third time, change the cause. Go back to the beginning of the episode.

Remember I said change is required because most of us, what we want is we want the effect, but we don't want to do the cause. We want the effect. You know, I call it Amazon Prime. We live in the world. We live in now, now, now we want the effect now. Why? Because Visa is calling me. The bill collectors are calling me. The hospital is calling me. Student loans are calling me. I don't care about the cause. I want the effect. You know, you know, the cause and effect now are the exchange. So now hopefully you can see. You don't have a money problem because that's an effect problem. You have the exchange problem. We changed that. You change that. Everything changes automatically.

Okay. Next, you might be wondering, okay, Jim, I don't want to listen to you. Tired of hearing you babble, but okay, tell me, tell me, tell me, what do I exchange? I've been there, I've been there as well. What do you exchange? All right, let me share something with you. This pertains to you a hundred percent, because if it did not, you would not be listening to this episode. You're listening to the podcast. You're listening to other episodes for one reason and one reason only. It's not because you like me. It's not because you like my voice, which I really don't care for my voice. A lot of us don't like our voice. I don't like my voice. Oh, well, big whoop. But you know what? You don't listen to the podcast for me. You listen for you. Why do you listen for you? Because you want to create a better life. You want to create a higher quality you know, life, you want to create a better experience of life. So, here's the truth. Everyone, everyone wants to go to what's called a higher emotional state. Proof. You look at a baby in a crib, that baby's crying, not because it's not crying for no reason that baby in the crib is crying because it's hungry. It wants to be nurtured and held, or the baby wants his diaper changed, meaning they're tired of being in a wet diaper or a nasty diaper. They're tired of an empty stomach and they want a little love. So, what do they do? They cry as a signal to literally change these things. They don't like to go to a state of comfort, a higher emotional state.

Now there's, there's the key. Everyone wants to go to a higher emotional state in life. Now let's concretize that in the Transformational Coaching Program. I dramatically help people, or rather I should say, I help them dramatically transform their lives. If you go back and you listen, just recently, I did eight episodes with people that have been coaching with me and they've all told you they wouldn't be where they were even after listening to the podcast and their incomes have gone. Some of them to a million dollars a year from a hundred thousand a year. I've changed their experience of life. Now we have an exchange. They paid me money and in exchange, I gave them 30 years of experience in the Transformational Coaching Program and coached them all the way through it. Notice the exchange.

As a result of the exchange, what they got is they got a higher state of being, they got a better quality of life. They got a better experience of life. So, here's the secret. What do you exchange? Look at the world around you. We all want to go to a better experience of life. What can you do? Weather, which I don't have right now, but I had for a year and a half, a cook, somebody who cooked all my meals now living in Sedona, it's a small town. We see a lot of tourists. This person, I didn't have to do anything they would do. And everything was organic. They knew my dietary needs, a specification they would do. And they knew what I would eat, what I wouldn't eat. They would do all the menu planning, all the shopping, all the cooking. They brought it all over. Literally, I just paid for them. So, they exchanged something with me. They exchanged their expertise of Cooking and preparing food and bringing it to me in exchange I exchanged money with them They gave me something I gave them something we get what we give but what they did on point of what I'm talking about They gave me a better experience of life.

They helped me live a better quality of life. So back to you. What do you exchange? What can you exchange? Whether it be dog walking or cooking or needlepoint or pole dancing or taxation or coaching, it doesn't matter. What can you do to exchange your service with people to give them a much higher and better-quality experience of life? Not sure all that came out of my mouth correctly, but I think, you know what I mean? Meaning I tell people to keep it simple. What can you do to make people's lives better? Because when you could make someone's life better, dramatically better, and if or when they can see that value, guess what they will work with you and when they work with you, they're going to exchange with you. So as a result of you first putting out, putting the firewood in, you're actually giving them something they're going to exchange. If they want more heat, they're going to exchange something with you, which is money to get more heat. Hopefully, that makes a lot of sense. So, where you want to think about this, what can I exchange?

Because I don't have a money problem. I have an exchange problem. What can I exchange to give people a better experience of life? And you might think, well, okay, Jim, that's it, but it's not it. I'm going to share another caveat to this, something that, you know, we all know, but many of us just don't see it or we ignore it. Okay, so many of you listening. Here's another caveat. Many of you listening are saying, Jim, I get it, but it doesn't work because I do a lot of things to make people's lives better. And you know what? I'm still broke. So, Jim. Yeah. Yeah. I mean, it sounds good, but I don't get it. Well, here's the thing. I said this on a podcast episode about two years ago, and this kid hit me up on Instagram. He was maybe 18 19 years old. He hit me up on Instagram, and he told me that I was wrong. And the episode was what I'm going to share with you right now. And what I said in the episode is you don't get paid for the value that you create in the world.

Many of you have heard that, if not all of you. We've all heard, I did many years ago. You will get paid in life based upon the value you create in life. Well, it sounds good on paper, but it's not true. And this kid wanted to argue that it is true. And I didn't argue because why am I going to waste my time? I just, I just, I'm not going to go there. Here's the thing. You don't get paid for the value that you create in the world because many of you create a lot of value, and you still don't bring any prosperity back for it. Look at Mother Teresa for an example. Mother Teresa created a lot in the world. She created a much better life for a lot of people. And you could say, well, she was broken. Well, not really the richest company in the world the Catholic church, the largest landholder in the world was her benefactor, was her backer, was her sponsor, whatever you want to call it. But the Catholic church was behind Mother Teresa. Mother Teresa just didn't value money in a 3d way. She valued this value, the service, the service more, it didn't care about the money. That's fine too. But here's what I'm sharing with you. Listen very carefully. I'm going to slow down.

You don't get paid for the value that you create in the world. What you do get paid for is the value that you place on your value that you create in the world. I'll say it again. You don't get paid for the value you create in the world. You get paid for the value that you place on the value that you create in the world. Now, let me explain that in a way that everyone can understand in a very simple way, because you might've gotten it. You might be thinking, okay, Jim, what do you mean? So, let's say. That this person that used to cook for me, let's say that she says, Jim, I'm going to go shopping. I'm going to buy gasoline to drive from my house. I'm going to go to Whole Foods. I'm going, even though it's more expensive than Safeway where she normally shops, I'm going to buy everything organic. I'm going to cook it for you at my house. I'm going to use my utilities. I'm going to bring it to you for food for five days and then tell you what? Eh, you know, Jim, you're a nice guy. I'm going to do it for a hundred bucks. She's going to be out of business. The groceries were more than that. So, what we have to do is say, you know, we have to say, you know, hey, I'm a person who did A and B and C and D and E. I made your life better. I value me. I value what I did. I value my expertise as the example here to cook. I value my expertise in shopping. I value my expertise in baking. I value my years of experience being in the kitchen too, you know what, to bring you the food that you want, and then they'll charge you the amount of money that you're willing to pay for it.

And guess what? If I didn't pay, other people would, because you'll always find people that will pay. That's a big trap. A lot of people get into thinking that other people will not pay because they have money issues. They have exchange issues, so they think other people won't pay the exchange. That's not true. Other people will always pay the exchange. You just got to find the right people. So, if we have low money, prosperity, low money, self-worth, low money value. So, for example, right now, I'll give you the most concrete example. If I, that I could if I said right now, you've got to come up. I guarantee, I guarantee it. And I've got a track record 50, you know, 50 miles long. I will give you a much better life in 30 days. I'm by the way, I'm just making this up. I'll give you a much better life and I guarantee it, but you've got to pay me 5, 000 for that now. You might want it, but guess what? If you're like, well, I don't know. I mean, 5, 000, that's a whole lot of money for me. And then I say to you, well, what do you want to do for a living? I want to be a coach. I want to coach people. I have all this expertise and all this talent. I want to coach people. But Jim, I don't know about paying you 5, 000 to teach me how to do it. You've already got money issues. How the hell do you think you're going to be a successful coach when you've got money issues? How are you going to charge people the money that you deserve to charge? If you can get results when you've got money exchanges yourself and you're afraid to even, ask for money.

Did that make sense? If you've got money issues and you're afraid of money, then guess what? It's going to be very hard for you to charge the value that you're worth because you've got value/money/exchange/issues about money. And if you see something as a lot of money, there's no way you're going to be. I'm not sure if you're able to charge somebody that same amount of money, because it's going to come across in your body language that, Ooh, I'm not confident asking. That's a lot of money. I don't know if you'll pay me that kind of money, even though I think I'm worth it and I can do it. I don't know if I'm worth it or not. You're telegraphing that in your voice and your language and your inflection and your tone and your timber. They're reading that subconsciously. And they might even want what you have, but they're not going to give you the money for it because at some unconscious level, they don't trust that you can do what you say you can do, even if you can. Why? Because you're telegraphing your lack of belief in your value through your product offering and the way that you ask for money.

I guess an easier way to say this is if you have low value on money and you don't have money, it's going to be hard for you to place value on your value. Why? Because you don't even place value on your value. You must place value on your value. Let me simplify it even more. Charge what you're worth. Charge what you're worth. And I rarely use this word because it's an ego word. Proudly. Charge what you're worth. There are tens of thousands of people that would want to go into coaching with me. And I know that because I've heard that you wouldn't believe the number of messages people get from my company and my team and everything. And I had a guy one time, he's a big internet entrepreneur and I used to coach and he's a good friend of mine. And he's a very good friend of mine and he owns a company that makes hundreds of millions and is worth a lot of money. I don't want to go into it, but a lot, and he was on a podcast and somebody on the podcast, the podcast host said, who's changed your life more than anyone else.

And this guy on the, the guy that I'm talking about, his name is Drew Canole said, Jim Fortin, the guy that hosted the podcast, looked me up, called me and said, you know, Jim, can I go into coaching with you? And I really didn't want to do one to one client that time. And I said, well, I'm not doing one to one client. And the guy goes, any amount you want, I want to go into coaching with you. I said, a hundred thousand dollars, because I thought he would say no, because I really didn't want to do one to one coaching. He said, okay, where do I send the money? And then I was like, crap. And I had to make up an excuse because I really didn't want to do it. I swear to God, I'm not lying. Is that I just, I really enjoyed group coaching. That's my passion. That's my vibe. That's my jam. That's my Dharma. It's coaching in a group because it has a whole different energy dynamic. But the point is. I'm not afraid to ask for money. Why? Because if I'm going to give you my 30 years of expertise and I'm going to put skin in the game with my 30 years, which I've paid hundreds of thousands of dollars and years of blood, sweat, and tears to create, I'm going to put mine, mine on the table and I'm going to show up.

Guess what? You're going to show up. And if you're going to show up, we’ve got to exchange because I value me. You've got to do the same thing. I'm telling you, please listen, you've got to do the same thing. You've got to value your value. So, the whole point of this episode, your transformational takeaway is this. You don't have a money problem. You have an exchange problem. Then what you do, step number two is what can I do to give people a better experience of life? What can I do for them that is such a benefit to them? They would gladly pay me for doing it. And like I said, it can be pole dancing and I ain't kidding because I know people that have done that. It can be dog walking. It can be cooking. It can be coaching. It can be anything that will make their life better. Therefore you're, you're offering the vehicle of exchange. Then you offer the exchange, but you must receive reciprocal value back for the exchange that you're making. That's a pivotal point. You must receive the value back.

So, your transformational takeaway is that you know what? Not a money problem. An exchange problem. Number two, you've got to offer something that gives people a better experience of life that makes their life easier. Number three, you got to charge them, and you've got to value your value. You want to become very rich? You want to become a multi-millionaire? You want to make 50, 000 more a year? 100, 200, you know, a million a year? Follow this formula. I guarantee you. I promise you, I swear on the Bible, the Torah, the Kabbalah, the Koran, the I Ching, the Tao, I swear on every holy book on the planet, this is the formula, and it all comes down to this. AYNI. Reciprocity and valuing your value. Thanks for listening. And I'll catch you over in another episode. Bye bye.

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Jim Fortin

Jim is an international subconscious self-transformation and high performance expert with over two decades of expertise in brain based transformation and high performance. Using a brain based approach coupled with transformational psychology and ancient wisdom Jim has created programs that create long-term core-level life transformation in his students.

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